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What happens to a brand after branding

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From Jobbox to Landing. The importance of understanding startups and how branding as to evolve to adapt. Like business does.

Published in: Design

What happens to a brand after branding

  1. 1. What happens to a brand after branding www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  2. 2. We did one naming presentation for... JobBox www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  3. 3. After a dozen. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  4. 4. We suggested the final 10 naming proposals www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  5. 5. After more than 700 attempts. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  6. 6. What a fight it was. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  7. 7. From this: www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  8. 8. sorry... www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  9. 9. From this: www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  10. 10. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 To this:
  11. 11. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  12. 12. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  13. 13. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  14. 14. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  15. 15. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  16. 16. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  17. 17. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  18. 18. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  19. 19. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  20. 20. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 How?
  21. 21. Starting in Berlin Getting to know to whom! www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  22. 22. what and how www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  23. 23. ...all of the relevant information www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  24. 24. Sharing a lot www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  25. 25. some empathy ;) www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  26. 26. Who. Landing Festival Lisboa 2016 www.with-company.com all rights reserved ©
  27. 27. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  28. 28. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  29. 29. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 www.with-company.com all rights reserved © Landing Festival Lisboa 2016 The self.
  30. 30. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  31. 31. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 with some pain!
  32. 32. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 with some brains
  33. 33. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 ...hands
  34. 34. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 We finally landed
  35. 35. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 ...so we could start again
  36. 36. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 The physical self
  37. 37. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  38. 38. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 The perfect fit
  39. 39. More important than that moment, was what happened after... www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  40. 40. What happened to Landing after Branding? www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  41. 41. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  42. 42. on a boat www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  43. 43. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 made of light
  44. 44. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 on a xxl hoodie
  45. 45. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 well, that’s candy
  46. 46. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 gay
  47. 47. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 LOL
  48. 48. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 a magic carpet
  49. 49. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 all the colors
  50. 50. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 LLLLLLLLLLLLLL
  51. 51. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 bon a ag
  52. 52. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 part of paulo
  53. 53. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 coherence
  54. 54. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 what the...voice
  55. 55. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 confident
  56. 56. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 super confident (confiançudo)
  57. 57. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 honest, friendly
  58. 58. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 super mega extra confident (taxa de bazófia 100%)
  59. 59. supportive www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  60. 60. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 www.with-company.com all rights reserved © Landing Festival Lisboa 2016 straightforward
  61. 61. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 #talkingtaktaktak
  62. 62. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 Attention please.
  63. 63. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 Not a single piece of content in the last 19 slides was designed by WithCompany
  64. 64. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 We haven’t done any of this.
  65. 65. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 And that’s why this feels so incredibly great.
  66. 66. Significantly Different Branding is about: www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  67. 67. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 thinking of what happens to a brand after branding
  68. 68. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 complaining less about the clients and antecipating their future needs
  69. 69. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 it’s about providing tools, not strict rules
  70. 70. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 it’s about doing and deciding together
  71. 71. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 creative empowerment and not creative constrains
  72. 72. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 giving the brand - and the people behind the brand - space to make mistakes
  73. 73. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 speaking like a roller coaster, or like a fishmonger, or like a person. Not a metronome
  74. 74. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 integrated attitude and not only a single icon
  75. 75. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 alignment of ideas and motivations
  76. 76. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 letting the branding process shape the company’s culture
  77. 77. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 we believe - and do - things this way not because we want do seem different, but we want our results to be...
  78. 78. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  79. 79. www.with-company.com all rights reserved © Landing Festival Lisboa 2016
  80. 80. With great people
  81. 81. With great people and Anselmo
  82. 82. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 Congrats Landing.
  83. 83. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 Congrats Landing. You landed on a fucking boat.
  84. 84. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 Congrats Landing. You landed on a fucking boat. And you did it before SpaceX.
  85. 85. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 Congrats Landing. You landed on a fucking boat. And you did it before SpaceX. aim for more. www.landing.jobs
  86. 86. www.with-company.com all rights reserved © Landing Festival Lisboa 2016 www.with-company.com Thank you Paiva, Pedro, Matt, Tiago and all of the Landing crew for being great. Thank you Francisco, Lorena and Tiago for the incredible work. More about Branding for Startups https://medium.com/@withcompany/ Rui Quinta rui@with-company.com +351 917 441 524

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