The document discusses brand analytics tools from Amazon that can help analyze a brand's performance, including keyword research, competitor analysis, search term trends, click-through and conversion rates. It provides examples of metrics and reports from tools like Amazon's Seller Central that give insights into search terms, top selling products, which competitors are performing well, and opportunities for improvement or expansion. The goal is to help brands better understand their customers and optimize their marketing.

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Christopher Ball
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THE PRACTICALITIES OF BRAND
ANALYTICS

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What Amazon tools
spring to mind?

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“Keyword research tool”
“Competitor research & analysis”
“Conversion share analysis”
“Search term frequency”
“Click share analysis”
“Search trend analysis”
“Ad keyword ideas”
“Actual search volume”
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Competitor keyword analysis

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Improve keyword rank

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Advertise on competitor
listings for high CPC
search terms

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Data from Marketplace Pulse

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Which competitors
convert on your brand

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100+ top selling ASINs*

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Search term trends overtime

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Category click &
conversion share

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Click and conversion share
changes over time

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Product Opportunity Explorer*

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Bundles & A+ content

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Where & why your (potential)
customer goes next

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Fin.

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Christopher Ball
christopher@journeyfurther.com
THE PRACTICALITIES OF BRAND
ANALYTICS