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Designing a coherent land registration system for rural Portugal

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How tackling a nation-wide challenge was made possible through deep immersion, machine intelligence and designing with people.

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Designing a coherent land registration system for rural Portugal

  1. 1. Portuguese Government Academy for Design Innovation Management - Conference 2019 with-company.com transformative by design ® all rights reserved London 2019 Designing a coherent land registration system for rural Portugal
  2. 2. 2017Rural land management
 with-company.com transformative by design ® all rights reserved London 2019
  3. 3. 2017 1926 Rural land management
 A century old problem with-company.com transformative by design ® all rights reserved London 2019
  4. 4. The Portuguese Government created BUPi. A pilot program that aims to simplify 
 the registration and the identification of location + shape + owners of rural properties. with-company.com transformative by design ® all rights reserved London 2019
  5. 5. The Portuguese Government created BUPi. A pilot program that aims to over-simplify 
 the registration and the identification of location + shape + owners of rural properties. with-company.com transformative by design ® all rights reserved London 2019
  6. 6. Our challenge
 How do we mobilize 
 the local population? with-company.com transformative by design ® all rights reserved London 2019
  7. 7. We moved 
 to Penela
 for a month. Photo by Carlos Luis M C da Cruz with-company.com transformative by design ® all rights reserved London 2019
  8. 8. We
 explored with-company.com transformative by design ® all rights reserved London 2019
  9. 9. We
 explored interviewed with-company.com transformative by design ® all rights reserved London 2019
  10. 10. We
 explored interviewed co-created with-company.com transformative by design ® all rights reserved London 2019
  11. 11. We
 explored interviewed co-created prototyped with-company.com transformative by design ® all rights reserved London 2019
  12. 12. We
 explored interviewed co-created prototyped tested with-company.com transformative by design ® all rights reserved London 2019
  13. 13. We identified 4challenges: with-company.com transformative by design ® all rights reserved London 2019
  14. 14. 1Unstructured 
 and complex communication between all stakeholders. 2Unrealistic goals, set from a far. 3Registration 
 was the main goal, although not the decisive factor. 4The technicians were the limiting step and a scarce resource. with-company.com transformative by design ® all rights reserved London 2019
  15. 15. 1Unstructured 
 and complex communication between all stakeholders. 2Unrealistic goals, set from a far. 3Registration 
 was the main goal, although not the decisive factor. 4The technicians were the limiting step and a scarce resource. with-company.com transformative by design ® all rights reserved London 2019
  16. 16. 1Unstructured 
 and complex communication between all stakeholders. 2Unrealistic goals, set from a far. 3Registration 
 was the main goal, although not the decisive factor. 4The technicians were the limiting step and a scarce resource. with-company.com transformative by design ® all rights reserved London 2019
  17. 17. 1Unstructured 
 and complex communication between all stakeholders. 2Unrealistic goals, set from a far. 3Registration 
 was the main goal, although not the decisive factor. 4The technicians were the limiting step and a scarce resource. with-company.com transformative by design ® all rights reserved London 2019
  18. 18. Service counters decentralisation. with-company.com transformative by design ® all rights reserved London 2019
  19. 19. Highly targeted communication. with-company.com transformative by design ® all rights reserved London 2019
  20. 20. small with-company.com transformative by design ® all rights reserved London 2019 There was only one problem
  21. 21. Daily rate needed January End of the pilot program Daily rate as of with-company.com transformative by design ® all rights reserved London 2019
  22. 22. Daily rate needed January End of the pilot program Daily rate as of with-company.com transformative by design ® all rights reserved London 2019
  23. 23. Daily rate needed January End of the pilot program Daily rate as of with-company.com transformative by design ® all rights reserved London 2019
  24. 24. Daily rate needed January End of the pilot program Daily rate as of with-company.com transformative by design ® all rights reserved London 2019
  25. 25. Daily rate needed January End of the pilot program Daily rate as of with-company.com transformative by design ® all rights reserved London 2019
  26. 26. We needed something else. with-company.com transformative by design ® all rights reserved London 2019
  27. 27. Instead of asking owners to identify their properties, with-company.com transformative by design ® all rights reserved London 2019
  28. 28. with-company.com transformative by design Instead of asking owners to identify their properties, 
 we designed 
 a concept for an algorithm 
 that could do 
 it for them. with-company.com transformative by design ® all rights reserved London 2019
  29. 29. Registers Tax data Local topography Local forest associations Agriculture institutes How? We mapped several sources of data. Other Military maps with-company.com transformative by design ® all rights reserved London 2019
  30. 30. N S EW Road Nº 12312 with-company.com transformative by design ® all rights reserved London 2019 How? We put the pieces together by hand
  31. 31. with-company.com transformative by design ® all rights reserved London 2019 Results with-company.com transformative by design ® all rights reserved London 2019
  32. 32. From January to October,
 the number of identified properties went from 2% to 47%. with-company.com transformative by design ® all rights reserved London 2019
  33. 33. The algorithm helped us identify the location of all rural properties inside the 10 municipalities. with-company.com transformative by design ® all rights reserved London 2019
  34. 34. The new mobilisation strategy generated 45 000 with-company.com transformative by design ® all rights reserved London 2019 individual counter bookings that couldn’t be fulfilled
  35. 35. with-company.com transformative by design ® all rights reserved London 2019 Learnings and Principles with-company.com transformative by design ® all rights reserved London 2019
  36. 36. with-company.com transformative by design We know them by their names. with-company.com transformative by design ® all rights reserved London 2019 Design from people
  37. 37. with-company.com transformative by design We started at the fringe 
 of the project, but, by learning how to work with everyone involved, ended up designing a new vision 
 for it. with-company.com transformative by design ® all rights reserved London 2019 Work the middle Registers Tax data Local topography Local forest associations Agriculture funding institute Other Military maps
  38. 38. JUN 2019 with-company.com transformative by design ® all rights reserved lisbon 2019 Francisco Full Stack Designer PT Tiago Strategic Designer PT Lena Anthropologist AT Marta Anthropologist PT Rui Strategic Designer PT Sofia UX Designer and Researcher PT Ayuso Visual Designer and Illustrator PT Klemen Motion and UX Designer SL Henrique Creative Strategist BR Juliana Brand and Design Strategist BR Maria Multidisciplinary Designer PT Rita Psychologist PT Luis Writer and Musician PT Miguel Strategist PT Thomas Product Designer UK with-company.com transformative by design ® all rights reserved London 2019
  39. 39. www.with-company.com with-company.com transformative by design ® all rights reserved London 2019 with-company.com transformative by design ® all rights reserved London 2019 Thank you

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