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Customer Journey Mapping. A tool.

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A Customer Journey Map is not design project. In this presentation we explain what is important to make a good one.

Published in: Design

Customer Journey Mapping. A tool.

  1. 1. Designing the ways we design projects www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  2. 2. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  3. 3. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  4. 4. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  5. 5. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  6. 6. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  7. 7. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  8. 8. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  9. 9. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  10. 10. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  11. 11. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  12. 12. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  13. 13. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  14. 14. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  15. 15. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  16. 16. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  17. 17. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  18. 18. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There’s no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  19. 19. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  20. 20. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  21. 21. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  22. 22. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  23. 23. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  24. 24. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  25. 25. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  26. 26. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  27. 27. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  28. 28. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  29. 29. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  30. 30. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  31. 31. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  32. 32. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  33. 33. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  34. 34. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  35. 35. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  36. 36. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  37. 37. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  38. 38. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  39. 39. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  40. 40. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  41. 41. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this Well, I’m a speaker at IMSHARE and I’m already talking, so let me guide you a bit further.
  42. 42. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot Did you missed something?
  43. 43. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  44. 44. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Porto Alegre . Brasil . August 2015 . We know from our friend, Fê - a smart girl, trend forecaster - of the existence of IAM - Internet Age Media. A conference occurring in Barcelona that debates the future of the internet. We have a look on their website, looks awkward, confusing and risky. Ok, we subscribe the newsletter. Back in Lisbon, someone pokes IAM on Facebook and after watching some videos promoted on the newsletter, our interest grows. We go back to the website and the strange fresh impression remains. From the looks, through the UX. The early bird annoucement kills us and the feeling of wanting to be part of that experience keeps going up. There are no big names on the speakers list but there’s QUARTZ talking about the digital future of media, a few interesting people debating the digital future of education, arts and museums and... the future of the future. That’s curious. So we bought the tickets from their website in November 2015, months ahead. We felt they could sold out pretty quickly. Even if it turns out to be bad, at least we can revisit Barcelona. The information generated by the organization grows from the beginning of 2016. IAM does a partnership with CANAL 180 in Portugal and the expectation raises. IAM is on TV. April 2016 and Barcelona here we go. We stay at a friends, close to CosmoCaixa - the biggest science centre in town. We get there early but this journey already started 9 months ago, has crossed 3 cities, 2 continents, a lot of channels and touchpoints...and the first speaker haven’t said a word yet.
  45. 45. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 We call them Subjective Influence Feelings or human responses (behaviour) generated by passive encounters or active interactions that we like to call events and that are affected by circumstances (time and space). Well, basically, all the “curious” things that make us stop...and think.
  46. 46. Sounds a bit complex? www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  47. 47. That was the point. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  48. 48. That’s because we are trying to go deeper in meaning. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  49. 49. It’s important to map, yes. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  50. 50. But for us a project always starts before the tool - “journey map”. That means it’s more important what to map then how to map. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  51. 51. It’s important to map, yes. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  52. 52. It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 What are we doing with Fê and Mariana?! Designing for the banking industry in Brasil. www.noone.is
  53. 53. It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Why are we shadowing that lady? Saving a fishing wholesale from drowning www.fishingforideas.wordpress.com
  54. 54. It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Why are we listening to Phillip? Because we want to understand why people don’t care about their hearing. https://saywhatproject.wordpress.com/
  55. 55. It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Why are we talking with Fernando? Because we are designing a digital platform for his entrepreneurial ecosystem www.definelisboa.com
  56. 56. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. Why are we standing? Because we get more active while understanding how people eat.
  57. 57. It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. Why all of this complexity? So we can make things simple when defining a business http://with-compa- ny.com/work/its-about-time/ www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  58. 58. It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. Why all of these bubbles? They are helping decide on the best branding architecture system. http://with-company.com/work/fly- ing-over-a-genius-nest/ www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  59. 59. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business, service, product or brand decisions. Why a fish? Because we are testing businesses by bulding them. https://www.instagram.com/peixari- acentenaria/
  60. 60. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions Why so many post its? Because they are part of a cultural change process. This is a client office.
  61. 61. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 It’s important to map, yes. But it’s even more important to be always aware, to observe deeply, to listen carefully, to question everything and everyone, to feel amazed by patterns, to infer, analyse, judge, to try new stuff, to test it and to be able to extract meaningful conclusions that will lead to solid business decisions.
  62. 62. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 It’s important to map, yes.
  63. 63. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 But for us, a customer journey map it’s not a project, it’s a tool.
  64. 64. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 And a strategic design project it’s not a tool, it is a journey of attention.
  65. 65. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 For 5 more minutes of your attention. Who are we and how did we get here.
  66. 66. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 https://fishingforideas.wordpress.com/2012/03/15/summary-4th-day/
  67. 67. That was more than 4 years ago, after a one year Design Thinking course in Berlin. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  68. 68. We had two options: www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  69. 69. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Two possible ways for DT > Inspiration > Integration
  70. 70. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 99% does this and so do we Workshop Facilitation> Inspiration >
  71. 71. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 > Integration our drive and focus hearing technologies GmbH > 2-6 Months Projects
  72. 72. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Why is that? because we want our clients to experiment the same imersive and transforming experience we had at Stanford Dschool HPI
  73. 73. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 and by doing that re-arrange their creative mindset and provoke innovation
  74. 74. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Summing-up www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  75. 75. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Most important that what Design Thinking is for us, it was what it allowed us to - want to - be
  76. 76. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 Today we are using him to break things apart - even customer journey mapping - and design the ways we design everything
  77. 77. businesses services products processes brands www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  78. 78. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 In the digital and physical space
  79. 79. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 we do all of this not just to be different
  80. 80. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 but because we want our results to be
  81. 81. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  82. 82. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  83. 83. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016
  84. 84. www.with-company.com all rights reserved © IMSHARE - NOVA University Lisboa 2016 www.with-company.com Thank you. Rui Quinta rui@with-company.com +351 917 441 524

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