Are you investing in online advertising? Should you be? The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going. Is mobile advertising the future? Or social media advertising? Should you still be investing in traditional advertising like newspaper, radio, and outdoor? Learn the answers in "Online Advertising by the Numbers: 2013-2016"

1. Online Advertising by
the Numbers:
2013 to 2016
w

2. In 2014, online advertising will
reach 121 billion dollars.
Are you investing?
Should you be?

3. Internet Ad Spend by Type 2013-2016
(in Billions)
w
2013 2014 2015 2016
42.4
12.8
49.0 51.8
13.5
55.7
63.2
14.2
63.1
74.2
15.7
71.1
Total Display Classified Paid Search

4. This data indicates a substantial change in
the level of trust that the consumer has for
industries - all of which has grown in the
past 5 years.
The struggling economy created a genuine
lack of trust in all sectors, something which
is decreasing as the economy grows.
ww
By 2016, internet display ads will
overtake paid search ads at
$74.4 billion
versus $71.1 billion
What’s Interesting

5. This data indicates a substantial change in
the level of trust that the consumer has for
industries - all of which has grown in the
past 5 years.
The struggling economy created a genuine
lack of trust in all sectors, something which
is decreasing as the economy grows.
ww
By 2016, remarketing and social
media ads like Facebook’s will
own a higher percentage of the ad
market than Google’s search ads.
Given that 95% of Google’s
revenue comes from advertising,
they’re going to have to find a
response.
In Layman’s Terms...

6. Overall Ad Spend since 2007
w
Ad spend was down by 3% in 2013
and has dropped by 15% since
2007 (and the start of the
financial crisis).
However, it will grow by .7% in
2014.

7. ww
The Growth of Mobile Ads (% of total
Internet Ad Market)
2013 2016
13% 28%

8. What’s Interesting
w
Mobile continues to be a small but
fast-growing proportion of
business. In 2013, $13.4 billion
was spent on mobile ads, some 13%
of all internet ad spend.
By 2016, that will rise to $45
billion, or 28% of total internet
ad spend

9. In Layman’s Terms
w
By 2016, mobile advertising will
be the world’s fourth-largest
advertising platform, becoming
larger than radio, magazines and
billboards.

10. w
Social Media
Advertising is
currently
growing at 29%
per year.
(I’ll just leave that there for a
bit…)

11. ww
Share of Global Ad Spend by Platform
2013
40.1%
18.1%2.7%
16.9%
7.9%
7.0%
6.9% .5% Television
Desktop Internet
Mobile Internet
Newspapers
Magazines
Outdoor
Radio
Cinema

12. Share of Global Ad Spend by Platform
2016
39.2%
19.5%7.6%
13.7%
6.4%
6.8%
6.3% .6% Television
Desktop Internet
Mobile Internet
Newspapers
Magazines
Outdoor
Radio
Cinema
w

13. What’s Interesting
w
Television is still outpacing the
rest of the market in terms of total
ad spend, and it will continue to do
so for years to come.
Even by 2016, there will still be a
gap of more than 10 percentage
points

14. This data indicates a substantial change in
the level of trust that the consumer has for
industries - all of which has grown in the
past 5 years.
The struggling economy created a genuine
lack of trust in all sectors, something which
is decreasing as the economy grows.
ww
Internet advertising will
increase its share of the ad
market by about 7% in the next
couple years, while newspapers
and magazines will continue to
shrink at an average of 1.5% a
year.
What Else is Interesting

15. Top Ten Ad Markets by Millions
w
2013 Adspend 2016 Adspend
1 USA 167,299 1 USA 191,433
2 JAPAN 53,015 2 CHINA 57,374
3 CHINA 40,951 3 JAPAN 56,252
4 GERMANY 23,184 4 GERMANY 24,145
5 UK 20,448 5 UK 23,870
6 BRAZIL 16,380 6 BRAZIL 20,199
7 AUSTRALIA 13,118 7 AUSTRALIA 14,330
8 FRANCE 12,809 8 INDONESIA 14,213
9 CANADA 11,570 9 SOUTH KOREA 13,795
10 SOUTH KOREA 10,612 10 FRANCE 13,092

16. This data indicates a substantial change in
the level of trust that the consumer has for
industries - all of which has grown in the
past 5 years.
The struggling economy created a genuine
lack of trust in all sectors, something which
is decreasing as the economy grows.
ww
The U.S. remains the biggest ad
market, at more than three times
the value of the next-biggest.
China and Indonesia (and
Southeast Asia in general) will
be the surging ad markets by
2016. Canada and France will
drop out of the top 10 by 2020.
What’s Interesting

17. Sources
w
● http://www.zenithoptimedia.com
● http://techcrunch.com

18. Download the Complete Guide
to Facebook Ads
w

19. Thank you for viewing!
Wishpond
One Easy Tool for All of Your Online Marketing
create online ads, contests, landing pages & email automation campaigns
Did you like this presentation?
Check out blog.wishpond.com for more!
Share our blog!
w