Academics and social media (GSA 2013 Talk)


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The talk that I will be giving at the Genetics Society of Australasia 2013 conference (or at least, the longer version that I'll be cutting down for the final version). It's an introduction to social media and a discussion of the merits and drawbacks of using social media as a scientist.

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Academics and social media (GSA 2013 Talk)

  1. 1. ContactAn AcademicMessages 9:41 AM 100% My student is on Twitter. Really? Should I be worried?
  2. 2. Steven Hamblin BABS, UNSW
  3. 3. FacebookI like donuts TwitterI’m eating a donut YouTubeHere I am eating a donut InstagramHere’s a vintage photo of my donut LinkedinMy skills include donut eating Google+I’m a google employee who eats donuts Academia.eduHere’s my paper about donuts ResearchGateDr. X just published about donuts Social media in 30secondsorless
  4. 4. What is social media?
  5. 5. Settings Cancel ... the means of interaction among people in which they create, share and exchange information and ideas in virtual communities and networks.
  6. 6. V I D E O P H O T O S Q U A R E
  7. 7. Publishing Sharing Discussing
  8. 8. Publishing Sharing Discussing Networking
  9. 9. Publishing Sharing Discussing Networking Publishing Sharing Discussing Networking
  10. 10. Publishing Sharing Discussing Networking Publishing Sharing Discussing Networking Sharing Discussing Networking
  11. 11. New Message Cancel To: An Academic iMessage Send Q W E R T Y U I O P A S D F G H J K L Z X C V B N M Read 10:23 a.m. Today 10:18 a.m. So here’s my question: how does social media help scientists?
  12. 12. scientists? New Message Cancel To: An Academic iMessage Send Q W E R T Y U I O P A S D F G H J K L Z X C V B N M Read 10:23 a.m. Today 10:18 a.m. And does it help with communicating our science to the public? And?
  13. 13. Yes (Probably) Jose Puente Jim Puhrman P
  14. 14. Location None Account @BehavEcology 86 Social media can increase the reach of your papers (e.g. Eysenbach, 2011). #altmetrics Cancel Twitter Post
  15. 15. Dr. Dez @docdez Twitter, in particular, is like an ongoing scientific conference. It allows connections that I may not normally have. It provides me with novel information. And it allows me to contribute to the discussion. Aly B @maizesunshine When I was first applying to graduate schools, I was able to contact current students for advice. More recently, I have been able to discuss difficulties and concerns with fellow scientists across the country. Chris Buddle @cmbuddle Writing a blog regularly forces me to continue to hone writing skills and forces me to think about putting my work ‘out there’ to a broader audience [...].
  16. 16. “The average number of twitter followers was 730 times larger than the average number of full-time faculty members in each scientist’s department.” (Darling et al., 2013) V I D E O P H O T O S Q U A R E
  17. 17. Jacquelyn Gill @jacquelyngill Especially as a woman in science, I’ve found a supportive group of folks that has extended my network well beyond what it would have been otherwise. I can get a wide range of advice on a topic nearly instantly (e.g., #firstgrant). I’ve started collaborations. I’ve benefitted from a support group and have felt much less isolated.
  18. 18. New Message Cancel To: An Academic iMessage Send Q W E R T Y U I O P A S D F G H J K L Z X C V B N M Read 10:23 a.m. Today 10:18 a.m. Well...opportunity cost? Institutional attitudes? Are we just fooling ourselves? What about downsides?
  19. 19. Does it help science communication? Maybe (Who knows?) Brandy Williams Jim Wolf W
  20. 20. 701 million active users. 297 million active users. 359 (?) million active users.
  21. 21. Figure 1: Civic Scientific Literacy in the United States, 1988–2008 Percent Year Source: Data for 1988 through 1999 from NSF Science and Engineering Indicators surveys. (See Miller, 2004, 2010.) Data for 2004, 2005, and 2008 from Science News Studies. (See Miller, Augenbraun, et al., 2006; Miller, 2010.) test this proposition and to isolate the indirect effect of college science courses on the use of informal learning resources without diminishing our ability to assess the direct or residual impact of those courses. Third, we will be able to examine the impact of fundamentalist religious beliefs on adult use of informal science learning resources and on retained in- formation in the form of CSL, while holding constant other factors in the general model. Miller (2011) PasteSelect
  22. 22. Simply ‘showing up’ isn’t enough. An audience takes time and energy to build.
  23. 23. top 1000 Twitter accounts. Panic Cancel No scientists found in the
  24. 24. So, should I be worried? No (Trust me) Adrian Truxler DonTyndall N
  25. 25. Messages An Academic 21m ago But there is a valid conversation to be had about the role of social media for scientists and #scicomm. 1:41 PM 87% alltoday missed
  26. 26. Thanks! n Message T