Smartkarma Branding Guide
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Smartkarma's Design Team put together a wonderful document that illustrates the principles and philosophy behind our business and its vision. We thought we should share it back with the startup community. For more info, please visit http://branding.smartkarma.com
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Smartkarma Branding Guide
- 3. If you've got a business, then you've got a brand. It has been said: What you do with it is up to you.
- 4. What is a brand? A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.
- 5. Why do WE need a STRONG brand? ■ To distinguish ourselves from our competition. ■ To position ourselves by creating a personality that builds consumer trust and credibility. ■ To make ourselves easily identifiable in a crowd.
- 6. The brand that the Branding & Front End teams have created for Smartkarma is the combination of several elements that give Smartkarma its distinct visual look and feel.
- 7. Smartkarma’s Online Presence Application of the Branding Elements
- 8. Digital Presentations Application of the Branding Elements
- 9. Stationery Application of the Branding Elements
- 10. Branding Elements Do not alter, recreate or distort the logos in any way. Even well-intentioned changes can weaken our visual identity and have a negative impact.
- 12. Our Hero Colour - Smart Teal Branding Elements
- 13. Our Hero Colour and Supporting Neutral Colours Branding Elements
- 14. Research Smartkarma is Asia’s leading independent ecosystem for investment research & data analytics. Pitch Deck 2016 Private & Confidential Reinvented
- 15. Investment Outlook Colours Bullish Green and Bearish Red have been chosen to represent an Insight Provider’s positive or negative investment outlook. Care should be taken to use these colours correctly to ensure consistency across our platform. Branding Elements
- 16. Highlight Colours Our Highlight Colours have been chosen to add further visual contrast to our core colours. However, please use them sparingly. Using too many colours in any application can create a rainbow effect that does not correctly represent our brand. Branding Elements
- 18. Our Specific Photographic Style Choosing the right imagery is as important as choosing the right words Branding Elements
- 19. What are Branding Guidelines? ■ Our Branding Guidelines are an online manual that DEFINES Smartkarma’s brand identity. ■ It EXPLAINS how the branding elements should be used.
- 20. Why are Guidelines important? ■ It is ESSENTIAL that our Guidelines are followed to enable a strong and consistent application of our visual style across all media. ■ This will build consumer brand awareness and recognition.
- 21. Applying the Corporate Colours in Charts Application As charts are created on a case by case basis, the ratio of different colours you choose and how they can generate different visual outcomes is important to consider.
- 22. Application of the Corporate Colours Correct Application
- 23. Application of the Corporate Colours Incorrect Application
- 24. Applying the Logo To protect the integrity of Smartkarma's logos a minimum clear space is required around all four sides. The Logo should only be used once per page
- 25. Applying the Logo Always maintain the correct clearspace around the logo Correct Incorrect
- 26. Applying the Logo Do not alter the logo in any way and mindful of the background you choose behind the logo
- 27. How can I make sure I always adhere to the Guidelines? Read the Guidelines | Respect the Guidelines branding.smartkarma.com
- 28. Who can I talk to if I need help? Jo Varoot Rama The Brand Police