Dots 2015 - Sam Conniff, Livity

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Dots conference, Friday 4th September 2015, Brighton

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Dots 2015 - Sam Conniff, Livity

  1. 1. Hello  
  2. 2. Hello   @samconniff
  3. 3. Chief Purpose Officer  
  4. 4. #ChiefPurposeOfficer @samconniff
  5. 5. Chief Purpose Officer?  
  6. 6. Chief Purpose Officer
  7. 7. Livity  
  8. 8. Livity  
  9. 9. Our purpose
  10. 10. Our clients
  11. 11. Our positioning
  12. 12. Livity: Youth centered design
  13. 13. Always start with the need
  14. 14. Livity: Youth centered innovation sessions ”On inspiration tour at Google, Apple, IDEO and day 3 was at Livity. Our expectations were the lowest but the inspiration received was by far the greatest. From the moment we arrived the energy ! was infectious, and by the time we left we were all thinking at a new level!”   Angel Perez Marketing Director Eli Lilly
  15. 15. More of us
  16. 16. More of our thinking
  17. 17. Business   mortality rates 1965 60 years
  18. 18. Business   mortality rates 1965 2015 60 years 15 years
  19. 19. Business   birth rates 1965 2015   5.2m 700k
  20. 20. Business average   mortality vs.   maximum life   expectancy Max Ave. 700 years
  21. 21. Business   Innovation cycles 1965 Now
  22. 22. Business innovation need Innovation cycle 12 months Innovate Or die
  23. 23. Business innovation need Innovation cycle 12 months Innovate Or get Uber’d
  24. 24. “There is accumulating evidence that corporations fail because the prevailing thinking and language of management are too narrowly based on the prevailing thinking and language of economics…
  25. 25. Companies die because their managers focus on the economic activity of producing goods and services, and they forget that their organisations' true nature is that of a community of humans…
  26. 26. What happened chaps?
  27. 27. How did we end up with…
  28. 28. Things slip Stewardship   Need driven audience   Manufacture for quality   Shit we need   Good ol’ days   Shareholder gain   Advertiser driven audience   Manufacture for cost   Shit we don’t need   The end is nigh   }
  29. 29. Things slide
  30. 30. Shit we don’t need Shit we need High attentionLow attention Most of us   Most of the time
  31. 31. Big Business   Lazy Humans &   Total Bastards
  32. 32. “Big Business is unique amongst threats to the earth and the happiness and future of all human existence, in that it’s the only threat we face that systematically and knowingly drains the long term natural resources essential to our survival.”
  33. 33. Business   mortality (Ave.) 1965 Now 60 years 15 years
  34. 34. Cohesive with strong identity, values, culture and vision. Tolerant, allowing for eccentricity, outlying and innovation. Sensitive to shifts in environment and their role within it. Financially flexible, independent and conservative.
  35. 35. Purpose. Purpose. Innovation. Innovation.
  36. 36. Profit?
  37. 37. Business   mortality (Ave.) Purpose & Innovation Profit 60 years 15 years
  38. 38. “Purpose driven companies are more successful”
  39. 39. Not Corporate Social Responsibility
  40. 40. “Social Enterprise is the future of all enterprise”
  41. 41. Social innovation is the catalytic convertor of business
  42. 42. The shift to social innovation
  43. 43. Chief Technology Officers
  44. 44. Chief Electricity Officers
  45. 45. Chief Diversity Officers
  46. 46. Chief Purpose Officer   ? ??
  47. 47. Chief Purpose Officer
  48. 48. Yes, but?   Livity is a one off and tiny example, that’s no justification of enduring purpose led profitability.
  49. 49. Yes, but?   Livity is a one off and tiny example.
  50. 50. OK, but?   There might be some interesting and emerging alternative business models and projects but when it comes to actual products and customers it boils down to price, choice and convenience.
  51. 51. OK, but?   There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, but getting the actual business to care is a different matter, people work to get paid and get promoted.
  52. 52. OK, but?   There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, and perhaps there’s also a new dimension in staff motivation, but it’s the decision makers that count, and you’re not going to change the CEO’s mind.
  53. 53. #Stewardship is back
  54. 54. Ok, ok, but?   There might be some interesting and emerging alternative business models and projects and a seeming shift in consumer consciousness, and perhaps there’s also a new dimension in staff motivation and it could look like there’s a new breed of CEO’s but… whatever! Ultimately the shareholders are expecting!
  55. 55. Ethical investment markets are norming  
  56. 56. Things change Customers care   Employees care   Leadership care   Shareholders care   Everyone has agency   Everyone has precedent   Everyone has choice   Everyone has access}
  57. 57. Old vs. new paradigm Then Now Sell same shit, blame shareholders, pay off staff, exploit the poor and / or the environment. Target need, manage through culture, lead through purpose, harness diversity.
  58. 58. Chief Purpose Officer   ? ??
  59. 59. No one is coming to save us
  60. 60. Chief Purpose Officer?  
  61. 61. Chief Purpose Officer
  62. 62. Chief Purpose Officer
  63. 63. Chief Purpose Officer
  64. 64. Chief Purpose Officer
  65. 65. Chief Purpose Officer
  66. 66. Chief Purpose Officer - Job Description:   Objective of this role:   Increase the long term successful performance of your organisation by aligning the values of your customers, your teams and your business objectives to create lasting and measurable positive impact, beyond profit.
  67. 67. #chiefpurposeofficer @samconniff
  68. 68. Thank you @livityUK
  69. 69. Livity:   Innovation takes place at the edges.   Purpose leads to innovation over process.
  70. 70. Always, always start with the need
  71. 71. Sexting
  72. 72. Zipit
  73. 73. 83
  74. 74. Zipit
  75. 75. 85

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