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  1. 1. SCAMPER Generating New Products and Services
  2. 2. What is SCAMPER ? <ul><li>checklist that helps you to think of changes you can make to an existing product to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking. </li></ul><ul><ul><li>Uses a set of directed questions </li></ul></ul><ul><ul><li>Created by Bob Eberle and based on the ideas of Alex Osborn </li></ul></ul>
  3. 3. <ul><li>SCAMPER stands for: </li></ul><ul><ul><li>S - Substitute - components, materials, people </li></ul></ul><ul><ul><li>C - Combine - mix, combine with other assemblies or services, integrate </li></ul></ul><ul><ul><li>A - Adapt - alter, change function, use part of another element </li></ul></ul><ul><ul><li>M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour) </li></ul></ul><ul><ul><li>P - Put to another use </li></ul></ul><ul><ul><li>E - Eliminate - remove elements, simplify, reduce to core functionality </li></ul></ul><ul><ul><li>R - Reverse - turn inside out or upside down </li></ul></ul>
  4. 4. When to use SCAMPER ? <ul><li>Use it to discover more ideas when you are running out. </li></ul><ul><li>Use it to stimulate new ways of thinking about the problem, perhaps to kick you out of your current rut. </li></ul>
  5. 5. How to use SCAMPER ? <ul><li>Step 1: Substitute </li></ul><ul><ul><li>what parts of the product, service or process may be replaced by other things </li></ul></ul><ul><ul><ul><li>includes components, objects, materials the product is made of, people and roles involved in a process, etc . </li></ul></ul></ul><ul><li>Step 2: Combine </li></ul><ul><ul><li>Look for ways to assemble together things which are separate, to integrate steps and operations. </li></ul></ul>
  6. 6. <ul><li>Step 3: Adapt </li></ul><ul><ul><li>Make the product or service or part of it better suited to its environment or to things that come in contact with it, or to a specific group of clients. </li></ul></ul><ul><li>Step 4: Modify </li></ul><ul><ul><li>Change the properties of the product or service to make it larger, smaller, of different colors, tastes, etc. </li></ul></ul>
  7. 7. <ul><li>Step 5: Put to another use </li></ul><ul><ul><li>Find other uses for the product or service, that are different from the original intention. </li></ul></ul><ul><li>Step 6: Eliminate </li></ul><ul><ul><li>Remove a major function or component of the product or service. </li></ul></ul>
  8. 8. <ul><li>Step 7: Rearrange </li></ul><ul><ul><li>Change the order of operation, turn things upside down, or arrange the components in a new order . </li></ul></ul>
  9. 9. Examples of SCAMPER <ul><li>Substitute </li></ul><ul><ul><li>use of high tech materials for specific markets </li></ul></ul><ul><ul><li>use high-speed components </li></ul></ul><ul><li>Combine </li></ul><ul><ul><li>integrate computer and printer, printer and scanner </li></ul></ul><ul><li>Adapt </li></ul><ul><ul><li>put high quality ink in printer, use high quality paper </li></ul></ul>
  10. 10. <ul><li>Modify </li></ul><ul><ul><li>produce different shape, size and design of printer and computer </li></ul></ul><ul><li>Put to another use </li></ul><ul><ul><li>printers as photocopies or fax machines </li></ul></ul><ul><li>Eliminate </li></ul><ul><ul><li>eliminate speakers, color screens, color ink etc. </li></ul></ul><ul><li>Reverse </li></ul><ul><ul><li>make computer desks as well as computers and printers, or computer chairs etc </li></ul></ul>