20130418 corina kuiper

1. The Effectual Catalyst © The Effectual Catalyst Corporate Venturing: The Art of Raising Teenagers Corina Kuiper 18 April 2013 The Effectual Catalyst

2. The Effectual Catalyst 2

3. The Effectual Catalyst 3 lunch dinner Me

4. The Effectual Catalyst 4 Outline • Granularity of Innovation ‘the members of the family’ • Disruptive Innovation in large companies “teenagers and parents” • Managing Disruptive Innovation “the art of dealing with teenagers” • Granularity of Innovation ‘the members of the family’ © The Effectual Catalyst

5. The Effectual Catalyst Today’s logic cannot to deal with the global trends: New ways of thinking and working are required The rise of emerging markets Aging population Increased consumer empowerment and sustainable lifestyles Climate change and sustainable development © The Effectual Catalyst 5

6. The Effectual Catalyst Healthcare: issue is not just money but there are not enough hands to take care of elderly and chronically diseased. 6 The rise of emerging markets

7. The Effectual Catalyst adults die each year from Cancer adults die each year from Cardiovascular Disease people worldwide are affected by Alzheimer's disease adults have diabetes people are newly diagnosed with tuberculosis every year and it remains a worldwide threat people suffer from Asthma; more than 200 million have Chronic Obstructive Pulmonary Disease 285 million 8 million 300 million 24 million 17 million 7 million © The Effectual Catalyst 7

8. The Effectual Catalyst • In 2020 emerging countries will spend 60% of their Healthcare budget on chronic diseases • In China’s big cities 20% of children between 7-17 are overweight/obese • In China 85% of deaths are related to chronic diseases • In China 70% of diseases are chronic diseases (260 million people) • In US 75% of Healthcare costs are related to chronic diseases It is getting worse…. 8 © The Effectual Catalyst 8

9. The Effectual Catalyst of prescriptions are never filled Of medicine are taken properly Direct and indirect healthcare costs due to non- adherence (US)$290 billion 25-30% 50% Patient behavior and Pharma cost trend Pharma model is broken © The Effectual Catalyst 9

10. The Effectual Catalyst Change is the key driver of business creation 10 “We cannot solve our problems with the same thinking we used to created them” Albert Einstein

11. The Effectual Catalyst 11

12. The Effectual Catalyst The logic of the business case today Opportunities Global Trends Business Case • NPV, • ROI • …. Strategic Ambition • Markets • Categories •Brand image Right To win • Technology position • Market position © The Effectual Catalyst 12

13. The Effectual Catalyst … with Open Innovation your are no longer limited to your in-house technology/market positions Opportunities Business Case • NPV, • ROI • …. Strategic Ambition • Markets • Categories •Brand image Right To win • Technology position • Market position Right To win • Technology position • Market position © The Effectual Catalyst 13 Global Trends

14. The Effectual Catalyst HeartStart Home Defibrillator • No time to read the manual! • Easy to use • Specifically designed for use at home • Life saver • Making a difference •80% of the cardiac arrests occurs at home •Brain death and permanent death start to occur in just 4 to 6 minutes •Few attempts succeed after 10 minutes. •Only 5% survives! We’ve been listening to people... © The Effectual Catalyst 14

15. The Effectual Catalyst Disruptiveness to the customer determines how to innovate Opportunities Business Case • NPV, • ROI • …. Strategic Ambition • Markets • Categories •Brand image Disruptive ness • Existing vs New to world Right To win • Technology position • Market position © The Effectual Catalyst 15 Global Trends

16. The Effectual Catalyst Granularity of Innovation Market life cycle Disruptiveness to consumer • New to the world • New adjacent category • New in the category • Improved “The Granularity of Innovation”, A more granular perspective on innovation types driving enduring company performance. Granularity of Innovation is courtesy of Fred van Ommen (Bizz Innovation Group) Corina Kuiper (The Effectual Catalyst) OUTSIDE - IN OUTSIDE - IN © The Effectual Catalyst 16

17. The Effectual Catalyst Two dimensions creating view on different types of innovation emerging growth mature decline Disruptiveness (proposition is…) Marketlifecycle(Segment/geo) New category New Business Creation Product Creation improved product new in category new adjacent category new to world New categoryExisting category Granularity of Innovation is courtesy of Fred van Ommen (Bizz Innovation Group) Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 17

18. The Effectual Catalyst …. that enables different innovation perspectives From market share battle in existing spaces to opening new spaces New categoryExisting category Granularity of Innovation is courtesy of Fred van Ommen (Bizz Innovation Group) Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 18

19. The Effectual Catalyst Different types of business and business models © The Effectual Catalyst 19 New business New Business Creation Established business Product creation • Recombine existing resources • Mitigating risks • Existing ecosystem • Market share battle • Customer insights known • Leverage existing channels • Established business models • Focus on execution/leverage • Short/mid-term • Existing organization • Generate new opportunities • Deal with the Unknowable • New ecosystem • Building mountains (platform) • Changing customer behavior • Building new channels • New business models • Learning / iterative • Mid/long-term • New capabilities

20. The Effectual Catalyst 20 Outline • Granularity of Innovation ‘the members of the family’ • Disruptive Innovation in large companies “teenagers and parents” • Managing Disruptive Innovation “the art of dealing with teenagers” •Disruptive Innovation in large companies “teenagers and parents © The Effectual Catalyst

21. The Effectual Catalyst The large-company Syndrome: why companies cherish babies and adults but find it difficult to raise teenagers © The Effectual Catalyst 21

22. The Effectual Catalyst 22 © The Effectual Catalyst 22

23. The Effectual Catalyst New business New Business Creation Established business Product creation • Your identity is know and key asset • You know more, can do more, and are known by many more people • You have something to lose • You maximize on sales/profit • Your company patience is 1-3 years • Don’t like uncertainty • Optimize each business case • Failures are wrong • Think before you act (rationale) • Where does it fit (leverage) – ‘borrow’ • Design for scale • Carrot and stick incentives have positive impact on performance • You discover/develop your identity • You are creating new ways /networks (‘use it or lose it’ principle) • You have something to gain • You manage on cash-out (affordable loss) • Like to be challenged • Optimize the portfolio • Fail fast and cheap • You need to experiment (emotion) • Building outside the scope – ‘forget’ • Getting to plan B (because A didn’t work) • Intrinsic motivation drives performance; carrot and stick is counterproductive Two different brains © The Effectual Catalyst 23

24. The Effectual Catalyst You have a choice: Scene Setting Target : develop a new Category in Home Lighting = Scene Setting Lamps LivingColours Living White © The Effectual Catalyst 24

25. The Effectual Catalyst You have a choice Innovation Matrix is courtesy of Fred van Ommen (Bizz Innovation Group) Corina Kuiper (The Effectual Catalyst) © The Effectual Catalyst 25

26. The Effectual Catalyst Building a bowling alley Drakensberg Mountains, South Africa. A classic example of the way in which rock layers of one sort and another are piled one on top of the other to build mountains Platform © The Effectual Catalyst 26

28. The Effectual Catalyst The danger of not recognizing the teenager Mistakes…..

29. The Effectual Catalyst 29 Outline • Granularity of Innovation ‘the members of the family’ • Disruptive Innovation in large companies “teenagers and parents” • Managing Disruptive Innovation “the art of dealing with teenagers” •Managing Disruptive Innovation “the art of dealing with teenagers © The Effectual Catalyst

30. The Effectual Catalyst How to get the best out of two worlds? Create a ‘Living Apart Together’ Environment BORROW FORGET LEARN © The Effectual Catalyst 30

31. The Effectual Catalyst How to get the best out of two worlds? Create a ‘Living Apart Together’ Environment © The Effectual Catalyst 31 Core NBC Senior executive team

32. The Effectual Catalyst Process / Operating requirements People & Partners Entrepreneurship Performance Management The Venture Framework © The Effectual Catalyst 32 Strategy / Vision and Opportunity Portfolio COMMON LANGUAGES

33. The Effectual Catalyst Guide to teenager development - parent 1. As a parent be consistent (consistent strategy over time) 2. Long term, staged financial support, but don’t spoil them (boxed cash budgets) 3. Set boundaries but within the boundaries give freedom to operate (incubators) 4. Be patient, let them grow up and be realistic in your expectations (all big businesses start small) 5. Let them borrow what you have, who and what you know but don’t prescribe how to use it. Allow them to forget your ‘logic’ 6. Challenge and protect; be a coach not a drill sergeant 7. Let them learn from mistakes (fail fast and cheap); there is no substitute for real life experience 8. Encourage them to date with people outside the family and network with new people to find new ways/logics 9. It is not about what they say but what they do that makes the difference 10.Don’t use carrot and stick but build on intrinsic motivation © The Effectual Catalyst 33

34. The Effectual Catalyst Guide to teenager development - teenager 1. Discover your strengths and where they excel (sustainable uniqueness and positioning) 2. Start with what you see in the world, not with yourself (outside in) 3. Define how you will be successful; what is your DNA (business model) 4. The proof of the pudding is in the eating (learning by doing) 5. Pilot to learn/experiment, create stepping stones and leverage what you have 6. It is not an one-man-act but create networks and co-create with friends and share joy and sorrow (partnership/co-creation) 7. It is all about what people do, not what they say; potential friends don’t exist 8. Look for people outside your family that can act as a mirror for your most burning questions and who keep you honest (advisory board) 9. Keep your options open as you will find out you need a plan B because plan A didn’t work (scenario planning, DTA) 10. Translate your dream in what you need to do today and accelerate © The Effectual Catalyst 34

20130418 corina kuiper

20130418 corina kuiper

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20130418 corina kuiper