2.  Orthodontist William W. Fay, DDS, has
owned and operated an independent
practice for more than 20 years. Today, Dr.
Fay has offices in South San Francisco and
American Canyon, California. William Fay,
DDS, continues to emphasize customer
service and nurture a loyal customer base
that generates regular referrals.
Customer service in the dental office needs
to encompass more than a cheerful
demeanor and a friendly attitude toward
patients.

3.  To truly make an impression, a dental office
must create an all-encompassing patient
experience that begins with the first point of
contact. Before a patient even visits the dental
office, the staff should learn about the patient's
needs and mail resources, such as directions
and new patient forms. This emphasis on
building a relationship can help a practice to
stand out.
When patients visit the office, they should see
up-to-date communications systems and find a
staff that is genuinely interested in their needs.

4.  A dentist or orthodontist should embody this
philosophy by communicating in-depth
with each patient and ensuring that the
patient understands the course of
treatment. This involves learning about
patients on a personal level and
developing a sense of what patients need,
and, in turn, meeting those needs. An
attentive dentist welcomes questions and
provides as much information as possible so
that the patient feels like a priority in the
office.