In this presentation, I show dentists the process of creating a successful Facebook ad campaign, along with some ideas to implement in the ad, in the landing page, and also to book the appointment. I explain the whole funnel process to generate the most leads possible.

1. How to Generate Leads for
Dentists on Facebook

2. Generate New Leads
Every Month on
AutoPilot

3. Some Facts
● Social media has
grown 2000% over the
past decade
● Facebook now has 2.1
billion active monthly
users.
● Facebook can optimize
targeting
● Facebook can connect
you with the people
who matter to you!

4. How it works
Step 1
You can target your exact audience
on Facebook. Go look at your
Facebook Business Account and go
to Audience Insights.
Step 2
Offer Value Ads so you can bring your
customer to your landing
page/Bot/website.
Step 3
With the use of retargeting
settings (Pixel) and data
analytics, we can now show
a different message and
offer to people that visited
your website.

5. Your Consumer Journey:
Facebook Ad
Instagram Ad
Opt-in Form or
Messenger bot
Thank You Page
= One Time Offer
Phone
Call
Email 1
Email 2
Email 3
Email 4

6. Take Your
Customer
Through a
Journey
A digital funnel or
messenger Bot will take
someone from cold
traffic to a new client
Facebook Ad
Landing
Page/Messenger Bot
Book Appointment

7. The Perfect Ad
for Dentists:

8. You Want to Offer Something Big
Value Offer Ad
● Always offer free value on an ad. They don’t know you yet, how can
you expect them to like you? Give them something first.
● Best Value Ads for Dentists:
○ Free Teeth Whitening
○ Teeth Whitening for only $ instead of $$$$
○ Free Dental Checkup
● In your ad, always follow the following principal:
○ Call Out Your Audience
○ Offer
○ Benefit
● Try to always connect with your audience, then educate them, finally
you can sell once they trust you:
○ KNOW + LIKE + TRUST

9. The Funnel
Landing Page Offer
Easy Call
to Action
PRO TIP:
Always Optimize
for Mobile Device
Social Proof

10. The Funnel
Messenger Bot
Think of bringing your ad
traffic to a messenger bot
as well. This will allow
you to have an
automated interaction
with your customer. It is
extremely powerful.

11. What to do once they convert?
● First make sure you have a pixel installed on your Opt-in Page as well as your Thank You page.
● Second, try to set up the appointment immediately:
○ Put extra incentives on the Thank You page
■ Call us before we call you and get 50% on your…..
○ Set up Twilio and Zapier and have the potential customer information sent through text to the
person in charge of booking the appointment.
■ You want to reach out within 5 min
○ Set up a drip email sequence where you add scarcity and remind them to redeem their
coupons.

12. Thank you for watching this presentation!
If you have any questions, feel free to reach out to
me on my LinkedIn. I’d be happy to help.
William D. Boyce