Company Report

1. Xbox
Microsoft’s
Company Preso Redo
by Wilbur Rapieng
(wrapieng)

2. Overview
● Headquarters: Redmond, WA
● Public since March 13, 1986
● Started since 1998

3. Problem
● Console market growing
● PlayStation 2’s PC
threat
● Consoles not powerful
Product

4. Persona
● Players
● Developers

5. Business Model
Video Games Hardware Online Services

6. Financial Info

8. Fathers of Microsoft Gaming
Alex St John Craig Eisler Eric Engstrom

9. Short History
Windows PC gaming started
Xbox One was
released
Xbox 360 was released
Xbox was released
Xbox Kinect for Xbox 360
1995
2001
2005
2007
2013

10. Phil
Spencer
became
head of
Xbox
Xbox Game Pass was
introduced
Xbox acquired ZeniMax
Media
Xbox Series S | X was released
2014
2017
2021
2020

11. What’s HOT
Netflix of gaming
Netflix of video games

12. Secret Sauce
● Expanding Xbox exclusives game
outside of console platform.
● Investment into video gaming
subscription service.

13. Competition
Gaming Console
Video game
Video game
subscription
service per month
$9.99/14.99 $9.99 $4.99 $9.99

14. Prediction
Success!
● Phil Spencer’s great leadership.
● Xbox Game Pass 18 million subscribers (January 2021).
● More game exclusives.

15. References
● https://www.geekwire.com/2021/xbox-hardware-sales-spike-172-microsoft-reports-3-7b-quarterly-gaming-revenue/
● https://www.digitaltrends.com/gaming/the-history-of-the-xbox/
● https://www.cnet.com/tech/gaming/xbox-consoles-have-never-turned-a-profit-for-microsoft/
● https://www.shacknews.com/article/121384/last-one-at-the-table-phil-spencer-on-inheriting-xbox-one-and-launching-xbox-ser
ies-x
● https://arstechnica.com/gaming/2020/11/spencer-microsoft-almost-abandoned-xbox-brand-after-the-xbox-one-launch/
● https://twitter.com/ZhugeEX/status/1453438296735031300/photo/1
● https://www.videogameschronicle.com/news/xbox-series-x-s-launch-was-the-most-successful-in-microsofts-history/