13. 1// Most retail formats sell allopathic medicine - hence all medical/ health shops
look the same
2// Allopathic medicine needs prescription and has thousands of variants and
brands within the same formulation = confusing
3// Open retail design format is unfeasible in allopathic medicine as it is governed
by strict norms and almost all shops sell schedule H drugs - hence need control
by a B Pharma
4// Very alienating and cold environment for consumer to feel comfortable
- ayurveda is about a good life and well being
MEDICAL RETAIL
USER EXPERIENCE AUDIT
AND THEN
15. 1// ZANDU / EMAMI [Ayurveda]
customers do not need a chemist, or a
doctor.
2// They just need advice, and can pick
up the product easily.
3// None of the drugs are schedule H,
all are OTC
AND THEN
16. • Create a totally new shopping concept
in non-medicine retail.
• Create an open, inviting shopping
experience
• Demistify ayurveda and the brands
AND THEN
AND THEN -
THE SOLUTION
17. PROPOSED -
ZANDU RETAIL
USER EXPERIENCE
selling counter
consumer area
shelfs/ stocking
An open
retail
experience
concept for
non-
allopathic
Zandu retail.
AND THEN
18. OTC Products –
Pancharista, Nityam Churna, Lalima, Sardi Ja, Sona Chandi Chawanprash etc.
Generic Products –
Sudarshan Ghanvati, Chandraprabha Vati, Trishun Tablet, Triphala Churna etc.
Ethical Products –
Rhumasyl, Rhumayog, Satavarex, Brento, Vigorex SF etc.
THE 3 MAIN SECTIONS
AND THEN
19. 1// Increase shops presence using open front facade design
2// Create distinct FACADE branding using brand logo PNEUMONIC
3// Own shop facades using single point elements from branding
4// Design innovative and adaptable window dressing/ display
5// EXTERIOR space has unique experience promise
6// Use retail as an OOH medium
RETAIL DESIGN SYSTEM -
EXTERIOR
AND THEN
21. 1// 70- 80% visibility
2// Innovative shelfing
3// Brand pneumonic as shelf shapes
SHOP FACADE SKETCH
AND THEN
22. 1// Since all products are OTC. The store does not need to control people’s access to products.
Hence no need of counter as a barricade.
2// It’s a company single brand/ company owned outlet and products have names/ packaging
3// We create an alphabetical stocking system to improve shopping experience and ease in buying
4// Trivia/ info boards on every shelf to help people choose for themselves
5// ZONING can be based on the problem / body part affected/ solution offered
6// A welcoming open ayurvedic shaala, like a ayurvedic super mart
7// Custom designed shelves clearly marked, and one billing counter as you step out
8// An international shopping experience with a grounded and brand based environment design
RETAIL DESIGN SYSTEM -
INTERIOR
AND THEN
23. DISPLAY WINDOW
S
H
E
L
V
E
S
DOCTOR’S
ROOM
bath room
beam
beam
billing
desk
shelves
shelves
shelves
island shelves
prescription drugs
island shelves island shelves
island shelves
island shelves maximum ht. 4 feet to allowed open view
of store for customer at entry + staff for monitoring
CCTV for surveillance
ENTRY/ EXIT DOOR
ENTRY EXIT DOOR
brand wall
S
H
E
L
V
E
S
patient bed
doctor’s chair and table
bath room
stairs to mezzanine
toilet
AND THEN