D O N D I  G O M E Z M A R K E T I N G  M A V E R I C K
MAVERICK MARKETING 27 September 2007
“ Great Marketing gives consumers a taste of  WHAT COULD BE. ”
Maverick   Marketing non-conformist   brand-building
The Nagging Question Why Not?
Why not… …  make Rexona a  first day of school icon …  with   music marketing  that broke the usual problem-solution deo a...
 
Refresh,   don’t repeat!
Why not… …  make Pond’s a  part of every girl’s kikay kit …  with   billboards   that shouted louder thanTV?
Pond’s “Hiding” Billboard
Pond’s Billboard Awards
Pond’s Free Publicity… “ Life Imitating Advertising” Enterprise Magazine, June 2006 “ Billboards as Major Ad Medium” Busin...
…  around the world “ Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
Why not… …  create demand for Dove Cream Bar …  with a  PR campaign  that inspires every Filipina to feel beautiful & care...
 
Dove CFRB Awards <ul><li>Industry Awards </li></ul><ul><li>Commendation for Best Use of PR, Asia Market Effectiveness Awar...
My Heroes
The “Heroic” Lesson “ Think Big.   Act  BIGGER . ” Imagination  Courage
Why not… …  use Maverick Marketing for  nation-building …  to help  deserving leaders  win …  to show the world the  beaut...
 
“ People see things as they are and ask why?  I dream things that never were and say  WHY NOT? ” - George Bernard Shaw
Thank You
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WhyNot01 Dondi Gomez

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WhyNot01 Dondi Gomez

  1. 1. D O N D I G O M E Z M A R K E T I N G M A V E R I C K
  2. 2. MAVERICK MARKETING 27 September 2007
  3. 3. “ Great Marketing gives consumers a taste of WHAT COULD BE. ”
  4. 4. Maverick Marketing non-conformist brand-building
  5. 5. The Nagging Question Why Not?
  6. 6. Why not… … make Rexona a first day of school icon … with music marketing that broke the usual problem-solution deo advertising?
  7. 8. Refresh, don’t repeat!
  8. 9. Why not… … make Pond’s a part of every girl’s kikay kit … with billboards that shouted louder thanTV?
  9. 10. Pond’s “Hiding” Billboard
  10. 11. Pond’s Billboard Awards
  11. 12. Pond’s Free Publicity… “ Life Imitating Advertising” Enterprise Magazine, June 2006 “ Billboards as Major Ad Medium” Business World, June 2006
  12. 13. … around the world “ Ponds takes aim at rivals with colour sell” Media Magazine, September 2006
  13. 14. Why not… … create demand for Dove Cream Bar … with a PR campaign that inspires every Filipina to feel beautiful & care for herself?
  14. 16. Dove CFRB Awards <ul><li>Industry Awards </li></ul><ul><li>Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006 </li></ul><ul><li>Anvil Award, Public Relations Society of the Philippines </li></ul><ul><li>Gold Quill, International Association of Business Communicators </li></ul><ul><li>Best Merchandised Brand, Watsons Annual Awards 2005 </li></ul><ul><li>Most Innovative Billboard, Watsons Awards 2006 </li></ul><ul><li>Unilever Award </li></ul><ul><li>Silver, Unilever Integrated Brand Communication Awards 2005 </li></ul>
  15. 17. My Heroes
  16. 18. The “Heroic” Lesson “ Think Big. Act BIGGER . ” Imagination Courage
  17. 19. Why not… … use Maverick Marketing for nation-building … to help deserving leaders win … to show the world the beauty of the Philippines What’s next for Maverick Marketing?
  18. 21. “ People see things as they are and ask why? I dream things that never were and say WHY NOT? ” - George Bernard Shaw
  19. 22. Thank You

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