This presentation is the career presentation created for the Interdisciplinary Studies course at Liberty University.

1. MARKETING
MANAGEMENT
B Y W H I T N E Y L . W A G N E R

2. JOB DESCRIPTION
1
Design comprehensive marketing strategies
Implement those marketing strategies
Create awareness of company’s business activities
Supervise marketing department
Provide guidance/feedback to other marketing professionals
Produce ideas for promotional activities
Organize promotional activities efficiently

3. SALARY RANGE
2
$ 1 0 0 , 8 1 0 - $ 1 3 1 , 1 8 0

4. EDUCATIONAL
REQUIREMENTS
3
Bachelor’s degree
Required for most positions
Advantageous Courses
Management
Economics
Finance
Business Law
Statistics

5. P R O J E C T I O N S O F O C C U PAT I O N A L E M P L O Y M E N T, 2 0 1 6 - 2 0 2 6
CAREER OUTLOOK
4
EMPLOYMENT GROWTH
MARKET RESEARCH
ANALYSTS
MARKETING SPECIALISTS
EMPLOYMENT GROWTH
MANAGERS, ALL OTHER
138,300
79,500

6. APPEAL TO ME
This career path allows me to:
Utilize previous education01
Communicate using my
love and talent for writing
02
Be creative daily03

7. EXPERIENCE NEEDED
3
Typical Experience Includes
Advertising
Marketing
Promotions
Sales

8. B U S I N E S S
AREAS OF STUDY INTEGRATION
Provides Business Fundamentals
I will need to understand how businesses work in
order to effectively understand how to market
them.
Teaches Marketing Basics
A course in marketing will help me better
understand how to apply my creative skills in the
business world.
Includes Management Basics
A course in business management will better
equip me to manage others in the corporate
world.

9. L A N G U A G E S T U D I E S
AREAS OF STUDY INTEGRATION
Improves Interpersonal Communication
Courses in Language Studies will help me better
communicate professional with others in the
corporate world.
Thorough Knowledge of Mechanics
An in-depth knowledge of grammar and spelling
will help me develop a professional image for my
employer.
Enhance Marketing Efforts
Words are an integral part of marketing. Knowing
what words to use and how to use them
effectively will help me better portray the message
my employer wants to send.

10. F I N E A R T S
AREAS OF STUDY INTEGRATION
Improves Graphic Design Abilities
A Fine Arts focus will allow me to ensure that the
work I create for my employer appears
professional.
Allows Portrayal of a Positive Image
Knowledge of art will allow me better
communicate my employer’s message through
design.
Provides Additional Resources
Enhancing my skills in this area will allow me to
use my photography and artistic skills for my
employer’s benefit so they do not need to hire a
photographer or additional graphic designer.

11. REFERENCES
1. Workable (2018). Marketing Director Job Description. Retrieved from
https://resources.workable.com/marketing-director-job-description
2. U.S. Bureau of Labor Statistics (2018). Advertising, Promotions, and Marketing Managers. Retrieved from
https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5
3. U.S. Bureau of Labor Statistics (2018). How to Become an Advertising, Promotions, or Marketing Manager.
Retrieved from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-
managers.htm#tab-4
4. U.S. Bureau of Labor Statistics (2017). Projections of Occupational Employment, 2016-26. Retrieved from
https://www.bls.gov/careeroutlook/2017/article/occupational-projections-charts.htm