Your Personal Marketing Plan


Published on

1 Comment
1 Like
  • I can definitely recommend a website that really helped me with my essay. I found out it was due the day before I had to submit it. Went into full-on panic mode. Worst experience of my senior year by far. It’s called The quality of the writing is passable but the completion rate is super quick. You get to pick your own writer to do your stuff and that’s also a big bonus.
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Your Personal Marketing Plan

  1. 1. Your Personal Marketing Plan Job Hunting Strategy Development & Implementation Lawrence S. Silver, D.B.A., Associate Professor of Marketing, John Massey School of Business, Southeastern Oklahoma State University
  2. 2. Why have a personal marketing plan? <ul><li>Requires thought and input about what our objectives are </li></ul><ul><li>Provides road map to achieve objectives </li></ul><ul><li>Enforces discipline </li></ul><ul><li>Gives us structure to monitor and adapt our efforts to changing conditions </li></ul>
  3. 3. Steps in the Personal Marketing Plan <ul><li>1. Personal Mission Statement </li></ul><ul><li>2. Objectives </li></ul><ul><li>3. S.W.O.T. Analysis </li></ul><ul><li>4. Strategy Development </li></ul><ul><li>5. Implementation </li></ul><ul><li>6. Monitor and Adapt </li></ul>
  4. 4. Step 1: Personal Mission Statement <ul><li>This is the “solid expression of your vision and values.” Steven R. Covey, The 7 Habits of Highly Effective People </li></ul><ul><li>Mission statement answers these questions </li></ul><ul><li>-You do WHAT </li></ul><ul><li>-For WHOM </li></ul><ul><li>-By HOW </li></ul><ul><li>-Because WHY </li></ul>
  5. 5. Mission Statement and IMC <ul><li>A mission statement helps us send a consistent message. </li></ul><ul><li>Integrated Marketing Communications means that we send a unified, “customer-centered” message in all of our job hunting activities. </li></ul>
  6. 6. Step 2: Objectives <ul><li>What do we want to accomplish? (A contract position? A permanent position? A bridge job?) </li></ul><ul><li>Primary Objectives </li></ul><ul><li>Secondary Objectives </li></ul>
  7. 7. Step 3: S.W.O.T. Analysis <ul><li>Strengths </li></ul><ul><ul><ul><li>Internal </li></ul></ul></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><ul><ul><li>External </li></ul></ul></ul><ul><li>Threats </li></ul>
  8. 8. S.W.O.T. Examples <ul><li>Strengths </li></ul><ul><ul><li>What are your advantages? </li></ul></ul><ul><ul><li>What do you do well? </li></ul></ul><ul><li>Weaknesses </li></ul><ul><ul><li>What could be improved? </li></ul></ul><ul><ul><li>What do you not do well? </li></ul></ul><ul><ul><li>What should be avoided? </li></ul></ul>
  9. 9. S.W.O.T. Examples (cont’d) <ul><li>Opportunities </li></ul><ul><ul><li>Changes in technology and markets. </li></ul></ul><ul><ul><li>Changes in government policy related to your field. </li></ul></ul><ul><ul><li>Changes in social patterns, population trends, lifestyle changes, etc. </li></ul></ul><ul><li>Threats </li></ul><ul><ul><li>What is your competition doing? </li></ul></ul><ul><ul><li>Are the requirements for your job changing? </li></ul></ul><ul><ul><li>Is technology threatening your position? </li></ul></ul>
  10. 10. Step 4: Strategy <ul><li>Your personal strategy is your plan for interacting with the competitive job environment to achieve your objectives. </li></ul><ul><li>Answers the following questions: </li></ul><ul><li> -What are my goals? </li></ul><ul><ul><li>How am I going to achieve them? Career Connection? Cold calls? Combination? Retraining? </li></ul></ul><ul><ul><li>Strategy is not carved in stone – it is a guide – it gets us going – we have a plan. </li></ul></ul>
  11. 11. My Goal:____________ <ul><li>What is my industry looking for in the way of skills, attitudes, experience, etc.? </li></ul><ul><li>Where are the opportunities in my industry? </li></ul><ul><li>What skills do I need to capture these opportunities? </li></ul><ul><li>Who are the key experts in my industry I should be in contact with on a regular basis? </li></ul><ul><li>What is my plan of contacts to be made everyday? </li></ul>
  12. 12. Competitive Rivalry Employer’s bargaining powe r Threat of substitutes Your bargaining power New market entrants Adapted from Michael Porter - 1979
  13. 13. Step 5: Implementation of the Plan <ul><li>Here, we implement the tactics – the specific actions we need to take to achieve our objectives. </li></ul><ul><li>This, of course, is usually the hardest part. </li></ul>
  14. 14. Step 6: Monitor and Adapt <ul><li>Keep notes/journal </li></ul><ul><li>Note what works and what doesn’t </li></ul><ul><li>Question assumptions </li></ul><ul><li>Continuously monitor the external environment </li></ul><ul><li>Get feedback on successes and failures </li></ul><ul><li>Change objectives, strategy and implementation as needed. </li></ul>