WebRTC Conference Japan 2016 発表資料 2016/2/16 Appear.in Dag-Inge Aasさん Slides of Mr. Dag-Inge Aas from Appear.in, at WebRTC Conference Japan 2016

1. User experience is everything
The story of appear.in

2. Who am I?

3. Dag-Inge Aas
Technical Leader @ appear.in

4. Who are we?

6. appear.in/room-name

8. Agenda

9. It all started with the interns

10. 3 students, 2 weeks

15. PICTURE OF INITIAL FEEDBACK

17. Launch early!

20. “The world’s biggest WebRTC-based video-
conferencing service”

23. The average user couldn’t care less

24. Skype works
Facetime works
Hangouts works
Messenger works

25. “We support DTLS-SRTP end-to-end
encryption with client-side encryption keys”
...it’s like super-secure!

26. What could we build that was better?

27. No login, no installs, free for up to 8 people

28. Just share the link

30. The user doesn’t care
about technology

31. Your technology choice will not get you
users

32. WebRTC was not going to make us big

33. Play our strengths and innovate

34. People loved us,
but they weren’t coming back

35. Find ways to make our
product more sticky

36. Got ideas and tried them out on real users

38. Talk to your users!

40. PICTURE SLIDES

41. PICTURE SLIDES

44. We innovated way too much

45. We did away with “login” and “sign up”

46. “Access profile” is the new login

49. “Room keys” to let people in

50. PICTURE OF EMAIL WITH ROOM KEY

52. Keep innovations to a
minimum

53. Users need to feel familiar

54. Too many new things is scary, unfamiliar,
and will lead to users leaving

57. We wanted to make
a service for everyone

58. People have different expectations

59. VS.

60. Get a target market

62. Viral spread

64. Showed us a new usage pattern

65. Video is important, audio is muted

67. Text > Audio

68. So we went out and talked to them

72. Choosing a target does not mean
your product will only fit those people

74. A target helps you prioritize

75. What has WebRTC
got to do with any of this?

76. WebRTC is a game-
changer

77. WebRTC is not about
a phone in the browser

78. WebRTC is not about
audio or video?

79. Creating new and innovate
user experiences

80. Much, much easier than ever before

81. WebRTC is what made appear.in possible

82. But no matter what remember

83. User experience is
everything

84. Questions?