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User Experience is Everything

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WebRTC Conference Japan 2016 発表資料
2016/2/16 Appear.in Dag-Inge Aasさん
Slides of Mr. Dag-Inge Aas from Appear.in, at WebRTC Conference Japan 2016

Published in: Technology
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User Experience is Everything

  1. 1. User experience is everything The story of appear.in
  2. 2. Who am I?
  3. 3. Dag-Inge Aas Technical Leader @ appear.in
  4. 4. Who are we?
  5. 5. appear.in/room-name
  6. 6. Agenda
  7. 7. It all started with the interns
  8. 8. 3 students, 2 weeks
  9. 9. PICTURE OF INITIAL FEEDBACK
  10. 10. Launch early!
  11. 11. “The world’s biggest WebRTC-based video- conferencing service”
  12. 12. The average user couldn’t care less
  13. 13. Skype works Facetime works Hangouts works Messenger works
  14. 14. “We support DTLS-SRTP end-to-end encryption with client-side encryption keys” ...it’s like super-secure!
  15. 15. What could we build that was better?
  16. 16. No login, no installs, free for up to 8 people
  17. 17. Just share the link
  18. 18. The user doesn’t care about technology
  19. 19. Your technology choice will not get you users
  20. 20. WebRTC was not going to make us big
  21. 21. Play our strengths and innovate
  22. 22. People loved us, but they weren’t coming back
  23. 23. Find ways to make our product more sticky
  24. 24. Got ideas and tried them out on real users
  25. 25. Talk to your users!
  26. 26. PICTURE SLIDES
  27. 27. PICTURE SLIDES
  28. 28. We innovated way too much
  29. 29. We did away with “login” and “sign up”
  30. 30. “Access profile” is the new login
  31. 31. “Room keys” to let people in
  32. 32. PICTURE OF EMAIL WITH ROOM KEY
  33. 33. Keep innovations to a minimum
  34. 34. Users need to feel familiar
  35. 35. Too many new things is scary, unfamiliar, and will lead to users leaving
  36. 36. We wanted to make a service for everyone
  37. 37. People have different expectations
  38. 38. VS.
  39. 39. Get a target market
  40. 40. Viral spread
  41. 41. Showed us a new usage pattern
  42. 42. Video is important, audio is muted
  43. 43. Text > Audio
  44. 44. So we went out and talked to them
  45. 45. Choosing a target does not mean your product will only fit those people
  46. 46. A target helps you prioritize
  47. 47. What has WebRTC got to do with any of this?
  48. 48. WebRTC is a game- changer
  49. 49. WebRTC is not about a phone in the browser
  50. 50. WebRTC is not about audio or video?
  51. 51. Creating new and innovate user experiences
  52. 52. Much, much easier than ever before
  53. 53. WebRTC is what made appear.in possible
  54. 54. But no matter what remember
  55. 55. User experience is everything
  56. 56. Questions?

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