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Sharing Your Story.Podcasting


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Presentation on nonprofit podcasting by Britt Bravo for We Are Media's San Francisco workshop. Handout is available on We Are Media Wiki:

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Sharing Your Story.Podcasting

  1. 1. Sharing Your Story: Podcasting Britt Bravo Social Media and Nonprofits: Two-Day Intensive Workshop
  2. 2. Big Vision Consulting Realize your big vision Be a powerful force for good <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career Coaching </li></ul><ul><li> </li></ul>
  3. 3. Nonprofit Podcasting <ul><li>Examples </li></ul><ul><li>The Process </li></ul><ul><li>Content </li></ul><ul><li>Hardware </li></ul><ul><li>Software </li></ul><ul><li>Hosting </li></ul><ul><li>Promotion </li></ul><ul><li>Tips </li></ul>
  4. 4. Idealist Podcasts <ul><li>Top rated podcast in iTunes Nonprofit section </li></ul><ul><li>3 programs: Community Profiles, Career, & Service programs </li></ul><ul><li>Encourage community producers </li></ul>
  5. 5. Idealist Podcasts Landing Page
  6. 6. Craigslist Foundation’s Nonprofit Boot Camp <ul><li>Top rated podcast in iTunes Nonprofit section </li></ul><ul><li>Recordings of workshops to share with a wider audience. </li></ul>
  7. 7. Craigslist Foundation Podcast Landing Page
  8. 8. Voices on Genocide Prevention Podcast <ul><li>Produced by US Holocaust Memorial Museum. </li></ul><ul><li>Interviews with experts. </li></ul><ul><li>News for niche audience. </li></ul><ul><li>Transcripts available on blog </li></ul>
  9. 9. Voices on Genocide Prevention Blog
  10. 10. UNICEF Podcast <ul><li>Reporting from the field. </li></ul><ul><li>Constituents provide the news. </li></ul><ul><li>News for niche audience. </li></ul>
  11. 11. UNICEF Podcast Landing Page
  12. 12. The Process <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Convert to MP3 (if not already) </li></ul><ul><li>Upload to hosting service </li></ul><ul><li>Publish </li></ul><ul><li>Promote </li></ul><ul><li>Track </li></ul>
  13. 13. Content <ul><li>What goal are you trying to achieve? </li></ul><ul><li>Who are you producing it for? </li></ul><ul><li>Who else is producing podcasts around the same topics? </li></ul><ul><li>What will the format be? </li></ul><ul><li>How often will you post shows? </li></ul><ul><li>Who will produce it? </li></ul><ul><li>Will you use music? If so, from where? </li></ul>
  14. 14. Music <ul><li>Podsafe Music Network </li></ul><ul><li>Opuzz </li></ul><ul><li> </li></ul><ul><li>FlashKit </li></ul><ul><li>Creative Commons’ OWL Music Search </li></ul>
  15. 15. Olympus Digital Recorders
  16. 16. Zoom H2
  17. 17. MicroTrack II
  18. 18. Marantz PMD 660
  19. 19. Electro Voice 635A Microphone
  20. 20. LightSnake USB Microphone Cable
  21. 21. Logitech ClearChat Pro USB Headset
  22. 22. Recording & Editing Software <ul><li>* Sampling of choices* </li></ul><ul><li>Audacity (free & open source) </li></ul><ul><li>Garageband (free with Mac) </li></ul><ul><li>Ecamm Call Recorder for Skype (Mac) </li></ul><ul><li>Pamela for Skype (PC) </li></ul><ul><li> (Record by phone) </li></ul><ul><li>Conference call service (Record by phone) </li></ul>
  23. 23. Hosting <ul><li>*Sampling of choices* </li></ul><ul><li>Liberated Syndication </li></ul><ul><li>OurMedia </li></ul><ul><li>PodBean </li></ul><ul><li>HipCast (can also use for recording) </li></ul><ul><li>Switchpod </li></ul>
  24. 24. Which Tools Should I Use? <ul><li>What kind of recording do you need to do? </li></ul><ul><li>What kind of editing do you need to do? </li></ul><ul><li>Do you want to host it on your site or elsewhere? </li></ul><ul><li>What is your budget for the project? </li></ul><ul><li>What is the level of staff expertise? </li></ul><ul><li>Do you have access to technical support? </li></ul>
  25. 25. Promotion <ul><li>List in podcast directories </li></ul><ul><li>Provide subscription instructions </li></ul><ul><li>Repurpose transcripts in newsletter and blog </li></ul><ul><li>Share on Twitter and with social networks </li></ul><ul><li>List in email signature </li></ul><ul><li>Feature on home page </li></ul><ul><li>Create a landing page. </li></ul><ul><li>Host contests </li></ul><ul><li>Ask listeners to contribute content </li></ul><ul><li>Join podcasting communities </li></ul>
  26. 26. Tracking <ul><li>Downloads </li></ul><ul><li>Feedburner </li></ul><ul><li>Comments </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul>
  27. 27. Tips for Getting Started <ul><li>Shoot for 25 min, or less (average commute time). </li></ul><ul><li>Don’t submit to directories until you have a few shows posted. </li></ul><ul><li>Intros and outros are an opportunity to promote your organization. </li></ul>
  28. 28. Tips for Getting Started <ul><li>Explain how to listen and subscribe to your supporters. </li></ul><ul><li>Allow supporters to listen online as well as by subscription. </li></ul><ul><li>Create a blog where you can post show notes. </li></ul>
  29. 29. Handout <ul><li>We Are Media Wiki </li></ul><ul><li>http://www. wearemedia .org/Workshop+Day+2+Sharing+Your+Story </li></ul>