1.
How to launch a podcast
from just an idea.
Repeatedly!
by
Henrik de Gyor

2.
Quick Survey

3.
Henrik de Gyor
Consultant - Another DAM Consultancy
Writer - 7 Books in 3 years plus a few blogs
Podcaster - Another DAM Podcast - Tagging.tech -
Rights.tech - Blockchain Billions - User Adoption Podcast
- EIR Podcast

4.
What is a Podcast?
An episodic series of digital media files which a user
can set up so that new episodes are automatically
downloaded via web syndication to the user's own
local computer, portable media player [or smart
phone].
Blending the words "iPod" (a brand of media player)
and "broadcast". Some sources claim “POD” derived
from "Portable On Demand".
Source: Wikipedia

5.
Types of Podcasts
Audio podcasts*
Enhanced podcasts
Podcast novels
Video podcasts
Source: Wikipedia*What the rest of the presentation is about

6.
Podcast Statistics
70% of people know what a podcast is
32% of people listen on a monthly basis (up from 17% in 2015)
22% of people listen on a weekly basis (up from 10% in 2015)
27% of people ages 12 to 24 listen monthly
28% of people ages 25 to 34 listen monthly
21% of people ages 35 to 44 listen monthly
16% of people ages 45 to 54 listen monthly
1 in 4 podcast consumers plug MP3 players or smartphones into
the car audio system “nearly every day.”
Apple has surpassed 1 billion subscriptions for podcasts via iTunes
Source: https://www.thepodcasthost.com/monetisation/podcast-market-research-2016/ AND
https://musicoomph.com/podcast-statistics/

7.
Podcast Audience
Podcast listeners are 56% male and 44% female
45% of listeners have a household income of $75K+
16% have a household income of $150K+
30% have some grad school or an advanced degree
63% of listeners are employed full-time
Source:
https://www.salesforce.com/blog/2017/04/20-stats-about-the-2017-podcast-consumer.html

8.
How long do they listen?

9.
Top 10 mistakes podcasters make
1. A lot of knowledge, but little passion for the topic
2. No clear goal/purpose/reason for doing the show
3. Having the “Show Me The Money” attitude
4. Expecting massive success at the launch of the podcast
5. Focusing on stats instead of existing audience
6. Not having a list from the beginning
7. Wanting to launch several shows at once
8. Really bad audio quality
9. Waiting to launch until everything is perfect
10. Not releasing your podcast as a .mp3 file
More? https://theaudacitytopodcast.com/a-podcasters-biggest-mistakes-and-how-you-can-avoid-them-tap150/

10.
Create your
own podcast

11.
Steps to podcasting
● Pick goals/hosts/speakers/style/theme/topic/title/cover art
● Create show description/keywords/cover
● Structure your episode (intro/main content/call to action/contact/outro)
● Get a microphone
● Record 3 to 10 episodes to launch
● Edit episodes (use editing tools vs. editing service)
● Storage for your audio feed (Libsyn, Audioboom)
● Test feed for equipment/connections/distribution
● Schedule your podcast release with a regular cadence

12.
Scheduling interviews
● Reach out to your network and on social media (LinkedIn, Facebook)
● Expect to reach out to 100 people, and get 2 to 20 people saying yes.
● Be open about who you are and what your intents are for the interview
● Explain the purpose of the interview
● Set a length of time for the interview and timeframe of when it could occur
● Message them a few times to see if they are interested. Once a week.
● Send the interview questions in advance to ponder and qualify them
● Use a scheduling tool to save time in booking the interview
● Follow up

13.
Prepare yourself for recording
● Test your equipment and software each time. Confirm tests for guests too.
● Schedule a few sessions/interviews each day with a small break in between
each other.
● Avoid dairy and peanut butter before recording.
● Modulate your breathing. Don’t breath into the mic. Consider a pop filter
● Be aware of any background noise. Avoid
● If you are recording via Google Hangouts, phone, Skype, Zoom.us, be aware
of any connection drop off.
● Remember to turn off any wifi connection and all mobile devices near you

14.
Conducting interviews
● Test. Both sides for audio quality. If one party does not have mic, use wired
earbuds. Minimize background noise from office, outdoors, dogs, etc.
● Context. Why are you doing this? Why should your audience/guest care?
● Ask. Questions and clarifications for you and/or your audience
● Goal. What is this for?
● Errors. Take a pause if there is an error for editing purposes later.
● Time. Be aware of time constraints for you, your guest and your audience.
● Identify. Who are you speaking with?
● Process. How are you going to interview them? Rapid Q&A? Conversational?
● Follow up. Send them the edited audio for review and approval

15.
Editing Podcasts
● GarageBand (Apple)
● Audacity (PC)
● Pro Tools (Apple/PC)
● Upwork (contract)
● Others?

16.
How long should it be?
PODCAST FREQUENCY
Daily
Weekly
Biweekly
Monthly
Annually?
SUGGESTED EPISODE LENGTH
1–15 minutes (sometimes 30)
15–60 minutes (with exceptions)
60 minutes
60–90 minutes
This isn’t podcasting!
Source: https://theaudacitytopodcast.com/tap017-how-long-and-how-often-should-you-podcast/

17.
Building a podcast audience
● More great content to consume (more episodes, not longer)
● Great quality content you can not find anywhere else
● Consistent cadence with regular release schedule (every
Thursday morning)
● Create a new category (blue ocean strategy)
● Build a following (email list, social media followers)
● 1000 true fans
● Measure to see what works over time and what does not
(statistics, traffic)
● Don’t stop posting or your audience will leave you

18.
Examples:
6 different podcast series

19.
Another DAM Podcast
About Digital Asset Management
Started September 2010
228+ episodes released
http://anotherdampodcast.com

20.
Tagging.tech
Comparing human generated vs.
machine generated metadata
Started March 2016
20+ episodes released
http://tagging.tech

21.
Rights.tech
About IP Rights Management
Started May 2016
30+ episodes released
http://rights.tech

22.
Blockchain Billions
About the blockchain
technology
Started December 2016
40+ episodes released
http://bcbpodcast.com

23.
User Adoption
Interviews about User Adoption
Starting September 2018
57 episodes released - 61+
recorded
http://useradoptionpodcast.com

24.
EIR Podcast
Interviews with Entrepreneurs in
Residence
Starting May 2019
22 episodes released - 40+ recorded
http://eirpodcast.com
Here is how an article of how this podcast series was created from idea to
launch: https://henrikdegyor.com/2019/05/14/how-i-create-a-podcast-series/

25.
Premium or Business Plan
Domain name redirect
Theme/cover art/site design
Add .MP3 content and text posts
Add transcripts, images and PDFs (optional)
Test, then make public
Add feed to iTunes and other channels with a podcatcher
Podcasts hosted on Wordpress and Audioboom

26.
● Brief intro (context about what and who)
● Original Content
○ Who are you and what do you do?
○ How are you involved with_____?
○ What are the biggest challenges and successes with ______?
○ What advice would you like to share for other people doing ______and
people aspiring to do_____?
○ Where can we find more information what you do and about ____?
● Brief outro (provide contact and link)
Interview format for podcast

27.
Aggregate the podcast
❏ Amazon Alexa
❏ Apple Podcasts (iTunes)
❏ Audioboom
❏ CastBox
❏ Deezer
❏ Google Podcasts
❏ Himalaya
❏ iHeart
❏ Radio.com
❏ RadioPublic
❏ Spotify
❏ Stitcher
❏ TuneIn

28.
Monetizing a podcast
Advertisements (Radio-like message with a special code)
Digital Products (ebooks, software, online courses)
Physical Products (t-shirts, stickers)
Selling your own Books
Consulting Services
Hosting Live Events
Coaching Services
Affiliate Products
Public Speaking
Patreon
Source: Pat Flynn

29.
Repeatable Podcasting Process
Research
Know your audience
Reach out for interviews
Schedule recording time
Record episodes
Edit episodes
Transcribe episode
Check content before release
Schedule episodes
Measure
Repeat

30.
Why create a podcast series?

31.
Additional
Resources

32.
Books on Podcasting

33.
Podcasting Resources
Audioboom
Blubrry
Directory of Powerful
Podcasters
Free Podcast Course
Libsyn
Podcast Cheat Sheet
Podcast Guide
Podcasting A to Z
Podcast Websites
Rev and Temi

34.
Like this presentation?
Find it here...
https://www.slideshare.net/henrikdegyor

35.
Want to start a podcasting network?

36.
Questions?
Henrik de Gyor
henrikdegyor.com
http://www.linkedin.com/in/hdegyor
http://amazon.com/author/henrikdegyor
connect@anotherdamconsultancy.com