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COM 509: Personal Learning Project

This document discusses the basics of podcasting, including definitions, types, uses, recording/editing software, uploading tools, and how businesses can utilize podcasting. Podcasting allows downloading of digital audio or video files to listen/watch on computers or MP3 players. While originally focused on audio, the rise of video capabilities means many organizations now prioritize video podcasting over audio-only formats. The document provides examples of how large companies like Disney, GM, and Microsoft use podcasting for marketing, education and outreach.

Education◦Technology◦Entertainment & Humor◦
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The Art of Podcasting By Jordan Browning
What is Podcasting? • According to about.com, “The term ‘podcasting’ combines ‘broadcasting’ with ‘iPod’.” • A podcast is a digital media file (.MP3 or .MOV) that can be downloaded from a website or RSS (Really Simple Syndication) feed to a computer or MP3 device.
RSS Feed • RSS feeds allow the listener or viewer of podcasts to have their selected podcasts downloaded automatically as they become available.
Main Types of Podcasting • Video podcast (or Vodcast/Vlogcast) – Uses files ending with .MP4, .MOV, .WMV • Audiocast (Typical podcast) – Uses files ending with .MP3
How is Podcasting Used? • Educational Tool (Courses, Language Learning) • Entertainment (Comedy, Sports, etc.) • News (NPR: This American Life) • Publicity and Marketing • Politics
Recording and Editing Software for Podcasting • Audacity: Windows/Mac • Audacity is a free software, cross platform digital audio editor and recording application.
Recording and Editing Software for Podcasting • GarageBand: Mac • GarageBand is a software application for Mac users which allows them to create music and podcasts.
Tools for Uploading Podcasts • Podbean.com • Allows users to upload media files up to 5 GB for free. • Podcasts can then be uploaded on to iTunes or a blogging platform.
Incorporating Podcasting into Blogging • After recording and uploading a podcast, the user can then embed a media player into their blogging platform to share with others.
Podcasting and Twitter • Shared using a shortened URL, similar to sharing a link. The link directs the viewer to hosting website or blog
Podcasting and Social Bookmarking • Audio podcasting isn’t featured heavily on social bookmarking sites, such as Technorati. • This may mark the transition from audiocasting to video podcasting.
Is Podcasting Dead? • Organizations are moving away from podcasting, due to rapid advances in technology. • Most businesses now utilize the video aspect of podcasting rather than audio.
Why Should a Business or Person Use Podcasting? 1. The ability to target a very specific audience or customer 2. It’s a low-cost message delivery platform 3. The ability to send out different messages through audio and video
What Businesses Use Podcasting? • Disney • General Motors • IBM • Microsoft
How Businesses Can Use Podcasting • Interview – Different members of staff on company projects – Leading experts in a related field of study – Satisfied customers of the organization • Advertise new information about upcoming events or products
Example: Microsoft • Microsoft use a podcast to educate people on computer and business skills. – Podcasts are organized according to ideas and professions
Conclusion • Podcasting is still an effective means of directed communication • Video podcasting may become more prevalent than audiocasting • Businesses should utilize this low-cost means of outreach