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Ben Armstrong, BlueStacks

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Streaming+Mobile: Learnings from the BlueStacks Streaming Community

(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com

Published in: Business
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Ben Armstrong, BlueStacks

  1. 1. STREAMING + MOBILE LEARNINGS FROM BLUESTACKS
  2. 2. QUESTIONS 1- Who is BlueStacks?
  3. 3. QUESTIONS 1- Who is BlueStacks? 2- Why are you talking to me about streaming?
  4. 4. QUESTIONS 1- Who is BlueStacks? 2- Why are you talking to me about streaming? 3- I partied hard last night. Can I close my eyes?
  5. 5. WHO IS BLUESTACKS?  Live at intersection of PC/Mobile  Largest gathering of RPG, Strategy and MOBA mobile games and gamers alike.  175MM installs  50MM MAU
  6. 6. BLUESTACKS CORE GAMER  Core gamer plays 182.9 minutes/day  Core gamer spends 3.2x more $$$ on BlueStacks  Core user tries 2-3 new apps/week (while still playing his favorites)
  7. 7. GAMERS CAN BE LOUD  Submit lots of feature requests  Prefer things their way  Streaming kept rising to the top in Support, Gaming Forums, Chat etc
  8. 8. HOW DO WE MAKE STREAMING EASY?
  9. 9. STREAMING IS COMPLICATED  Terms like OBS, XSPLIT  Expensive investment in equipment  Limited support / getting started material  No easy button
  10. 10. INTEGRATIONS
  11. 11. INTEGRATIONSLAUNCH VIDEOS https://www.youtube.com/watch?v=bB1kZGbU1-s https://www.youtube.com/watch?v=FhU1Yi8U_Hw
  12. 12. POST-LAUNCH STATS  150k/streamers per week  20k streams viewed per day  4% of Twitch streams in 2016
  13. 13. CAN YOU SHARE WHAT YOU LEARNED?
  14. 14. LEARNING 1 Each platform has its own pros and cons.
  15. 15. LEARNING 2 A user cannot stream effectively from his own mobile device.
  16. 16. LEARNING 3 It takes a unique person to stream. Must be funny, engaging, able to build community.
  17. 17. LEARNING 4 Streaming requires investment.
  18. 18. LEARNING 5 Streamers and viewers are the people you want to reach.
  19. 19. SO HOW CAN I LEARN MORE ABOUT STREAMING? (MAKE MONEY FROM IT?)
  20. 20. CONCLUSION  Partnering with someone who understands the core gamer market + streaming is invaluable.  Invest resources into building relationships with streamers.  Host tournaments and contests during launch or major game update.
  21. 21. Thank you

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