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BackPack Fundraising App for Schools

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BackPack Fundraising App for Schools

  1. 1. BackPack Fundraising App An easy way to donate, volunteer and fundraise for local schools Linda Shum • User Experience Design: Section 9 • General Assembly Spring 2014
  2. 2. + the Problem Low-income schools are in crisis every day.
  3. 3. + Our crowdfunding app“BackPack” provides donation and volunteer opportunities for low-income schools. How we help
  4. 4. n  IndieGoGo Anyone can create a funding project n  DonorsChoosen  BackPack Offers volunteer opportunities Offers incentives Has in-app messaging between donors and schools Yes No, only teachers Yes Yes No No Yes No Yes Yes No No the competition
  5. 5. Volunteer Jason Wagner Retired school teacher Parent Diego Lopez Parent of 2 children Donor Michelle Sanderling Professional Product Mgr Personas
  6. 6. Volunteer Jason Wagner Retired school teacher Parent Diego Lopez Parent of 2 children Donor Michelle Sanderling Professional Product Mgr Personas
  7. 7. Volunteer Jason Wagner Retired school teacher Parent Diego Lopez Parent of 2 children Donor Michelle Sanderling Professional Product Mgr Personas
  8. 8. Volunteer Jason Wagner Retired school teacher Parent Diego Lopez Parent of 2 children Donor Michelle Sanderling Professional Product Mgr Personas
  9. 9. Donor (and Volunteer) Michelle Sanderling n  36 years old n  Product Manager n  Travels for work n  Single, no children n  Passionate about education I believe all children deserve a good start in life. - Michelle Functional profile
  10. 10. https://www.flinto.com/p/88ceb471 Prototype
  11. 11. + Supporters like to do more than send money. Key Insight
  12. 12. + Questions? Contact me! shumdesign@gmail.com @ebflute Shumdesign.com Shumdesign.tumblr.com Thank you

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