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Jim Larrison, Dynamic Signal: Building Trust with Authentic Workplace Communications

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Jim Larrison, Dynamic Signal: Building Trust with Authentic Workplace Communications at W2OatSXSW's PreCommerce Summit

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Jim Larrison, Dynamic Signal: Building Trust with Authentic Workplace Communications

  1. 1. Building Trust With AUTHENTIC WORKPLACE COMMUNICATIONS
  2. 2. COMMUNICATION = TRUST Corp Employees Today 75% Missing News & Info 82% Mobile First 86% Not Relevant/Interesting 88% “Fun Work Environment” 90% Intranet not Useful 94% Too Much Noise…
  3. 3. TRUSTED FIVE COMMUNICATION = TRUST (SNARE)
  4. 4. KEEP COMMUNICATIONS SIMPLE 86% complain about complicated or non-relevant communications 1
  5. 5. KEEP COMMUNICATIONS SIMPLE 1
  6. 6. NOT EVERYTHING IS URGENT 81% of employees complain about overuse of URGENT messages 2
  7. 7. NOT EVERYTHING IS URGENT 2
  8. 8. REACH EMPLOYEES WHERE THEY ARE Most communications are lost because they are sent via email 3
  9. 9. REACH EMPLOYEES WHERE THEY ARE 3 Corporate Comms team at Fortune 50 Company
  10. 10. REACH EMPLOYEES WHERE THEY ARE 3 4x Per Year Email to Global Workforce Reach: 186,000 Employees
  11. 11. REACH EMPLOYEES WHERE THEY ARE 3 4x Per Year Email to Global Workforce -16% Out of Date Reach: 84% 156,240
  12. 12. REACH EMPLOYEES WHERE THEY ARE 3 4x Per Year Email to Global Workforce -37% No Email Reach: 47% 87,420
  13. 13. REACH EMPLOYEES WHERE THEY ARE 3 4x Per Year Email to Global Workforce -14% Seasonal/Temp Reach: 33% 61,380
  14. 14. REACH EMPLOYEES WHERE THEY ARE 3 4x Per Year Email to Global Workforce -6% Limited Access Reach: 27% 50,220
  15. 15. BE RELEVANT & PERSONALIZED 4 4x Per Year Email to Global Workforce 34% Delivered Open Rate Reach: 9% 17,000 66% Passed
  16. 16. BE RELEVANT & PERSONALIZED 4 Info Not Relevant or Too General Out of Date or Not Current Not Interested in Note from CEO Talks Too Much About Other Businesses Why Not Open ‘Letter from CEO’? “It’s Boring”
  17. 17. KEEP IT INTERESTING Engage Employees Like Customers… 5 Video & Multimedia Bday, Deals, New Emp, Events, Spots Recognition Programs Gamification, Points, Leaderboard Employee Participation Internal Brand Amb, Content, Posts
  18. 18. “Fun is at the core of success in business” – Richard Branson “Effective comms connects the right person with the right info at the right time.” – Joseph B (HBS) “You can’t run out of recognition” – Susan Heathfield “If employees lack info, they’ll make it up” – Carla O’Dell
  19. 19. Thank You!!!

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