Jim Larrison, Dynamic Signal: Building Trust with Authentic Workplace Communications at W2OatSXSW's PreCommerce Summit

1. Building Trust With
AUTHENTIC
WORKPLACE
COMMUNICATIONS

2. COMMUNICATION = TRUST
Corp Employees Today
75% Missing News & Info
82% Mobile First
86% Not Relevant/Interesting
88% “Fun Work Environment”
90% Intranet not Useful
94% Too Much Noise…

3. TRUSTED FIVE
COMMUNICATION = TRUST
(SNARE)

4. KEEP COMMUNICATIONS SIMPLE
86% complain about complicated or
non-relevant communications
1

5. KEEP COMMUNICATIONS SIMPLE
1

6. NOT EVERYTHING IS URGENT
81% of employees complain about
overuse of URGENT messages
2

7. NOT EVERYTHING IS URGENT
2

8. REACH EMPLOYEES WHERE THEY ARE
Most communications are lost because
they are sent via email
3

9. REACH EMPLOYEES WHERE THEY ARE
3
Corporate Comms team at
Fortune 50 Company

10. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
Reach:
186,000
Employees

11. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-16%
Out of Date
Reach:
84%
156,240

12. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-37%
No Email
Reach:
47%
87,420

13. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-14%
Seasonal/Temp
Reach:
33%
61,380

14. REACH EMPLOYEES WHERE THEY ARE
3
4x Per Year
Email to Global
Workforce
-6%
Limited Access
Reach:
27%
50,220

15. BE RELEVANT & PERSONALIZED
4
4x Per Year
Email to Global
Workforce
34% Delivered
Open Rate
Reach:
9%
17,000
66% Passed

16. BE RELEVANT & PERSONALIZED
4
Info Not Relevant
or Too General
Out of Date or
Not Current
Not Interested in
Note from CEO
Talks Too Much
About Other
Businesses
Why Not Open ‘Letter from CEO’?
“It’s Boring”

17. KEEP IT INTERESTING
Engage Employees Like Customers…
5
Video &
Multimedia
Bday, Deals, New Emp, Events, Spots
Recognition
Programs
Gamification, Points, Leaderboard
Employee
Participation
Internal Brand Amb, Content, Posts

18. “Fun is at the core of success in business”
– Richard Branson
“Effective comms connects the right person
with the right info at the right time.”
– Joseph B (HBS)
“You can’t run out of recognition”
– Susan Heathfield
“If employees lack info, they’ll make it up”
– Carla O’Dell

19. Thank You!!!