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Trends in Sharing Mobile Video &
Movie Trailers
Survey Questions
1. Have you ever shared a mobile video with a friend?
Yes OR No
2. How do you most often share mobile vid...
I/Global Results
Overview – Global
Start Date: July 1
End Date: July 2
Duration: 2 Days/48 Hours
Responses: 14,010 Unique
Length: 7 Questio...
47%
53%
No
Yes
GLOBALHave you ever shared a mobile video with
a friend?
45%
55%
48%52%
females
males
21%
79%
Under 18
29%
71%
Over 55
52%
48%
36 - 55
52%
48%
18 - 25
56%
44%
26 - 35
Have you ever shared a mobile video with
...
Have you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 35% 50% 49% 44% 28% 45%
Y...
7%
12%
12%
45%
20%
4%
Email Facebook Google+
I don't share SMS Twitter
How do you most often share mobile
video?
8% 14%
15...
3%
11%
9%
20%
52%
5%
Under 18
7%
12%
19%
38%
19%
5%
Over 55
10%
11%
15%
47%
13%
4%
36 - 55
6%
14%
11%
50%
14%
5%
18 - 25
8...
How do you most often share mobile
video?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Email 4% 9% 9% 9% 9% 8%
Facebook 19% ...
20%
7%
9%
6%
10%
29%
19%
Action Animation
Comedy Horror
Musical Romance
Superhero
What movie genre are you most likely to
...
9%
8%
6%
4%
11%
11%
51%
Under 18
17%
13%
7%
7%
17%
18%
21%
Over 55
23%
7%
9%
5%
10%
33%
13%
36 - 55
21%
8%
11%
7%11%
31%
1...
What movie genre are you most likely to
share a trailer from?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Action 11% 17% 20...
11%
48%12%
29%
Desktop/PC
Mobile phone
Movie theatre
TV
Where do you most often watch trailers?
12%
51%
14%
23%
10%
48%11%...
5%
28%
6%
61%
Under 18
7%
44%
15%
34%
Over 55
10%
54%
14%
22%
36 - 55
13%
52%
11%
24%
18 - 25
12%
54%
14%
20%
26 - 35
Wher...
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Desktop/PC 8% 13% 13% 14% 11% 12%
Mobile phone 49% 51% 53% 47% 50% 51%
Movie th...
17%
31%
19%
33%
0
1-3 times
3-5 times
More than 5 times
How many times do you watch a trailer
before seeing a movie?
8%
33...
53%
18%
10%
19%
Under 18
14%
10%
21%
55%
Over 55
10%
32%
19%
39%
36 - 55
10%
38%
19%
33%
18 - 25
8%
33%
23%
36%
26 - 35
Ho...
How many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 13% 8% 5% 6% 7% ...
II / India Results
Overview – India
Start Date: July 1
End Date: July 2
Duration: 2 Days/48 Hours
Responses: 2,413 Unique
Length: 7 Questions...
35%
65%
No
Yes
INDIAHave you ever shared a mobile video with
a friend?
41%
59%
33%
67%
females
males
13%
87%
Under 18
23%
77%
Over 55
38%
62%
36 - 55
47%53%
18 - 25
48%52%
26 - 35
INDIAHave you ever shared a mobile video wi...
INDIAHave you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 34% 43% 51% 41% 25% ...
3%
12%
11%
32%
38%
4%
Email Facebook Google+
I don't share SMS Twitter
INDIAHow do you most often share mobile
video?
6% 1...
2% 9%
8%
11%
67%
3%
Under 18
3%
14%
10%
39%
30%
4%
Over 55
2%
12%
13%
38%
30%
5%
36 - 55
5%
15%
11%
42%
22%
5%
18 - 25
3%
...
INDIAHow do you most often share mobile
video?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Email 2% 8% 5% 3% 5% 6%
Facebook...
9% 5%
11%
5%
9%
25%
36%
Action Animation
Comedy Horror
Musical Romance
Superhero
INDIAWhat movie genre are you most likely...
5%5%
6%
2%
5%
9%
68%
Under 18
8%
13%
8%
6%
11%
20%
34%
Over 55
11%
5%
14%
3%
13%26%
28%
36 - 55
11%
4%
15%
8%
11%
33%
18%
...
INDIAWhat movie genre are you most likely to
share a trailer from?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Action 10% 5...
5%
41%
7%
47%
Desktop/PC
Mobile phone
Movie theatre
TV
INDIA
Where do you most often watch trailers?
6%
49%
10%
35%
5%
39%...
2%
18%
5%
75%
Under 18
4%
40%
9%
47%
Over 55
6%
49%
3%
42%
36 - 55
7%
53%9%
31%
18 - 25
6%
51%
8%
35%
26 - 35
INDIA
Where ...
INDIA
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Desktop/PC 2% 6% 6% 10% 10% 6%
Mobile phone 35% 54% 54% 52% 45% 49%
Movie...
37%
26%
15%
22%
0
1-3 times
3-5 times
More than 5 times
INDIAHow many times do you watch a trailer
before seeing a movie?
...
69%
12%
9%
10%
Under 18
37%
5%
20%
38%
Over 55
32%
25%
18%
25%
36 - 55
19%
37%
18%
26%
18 - 25
20%
31%
16%
33%
26 - 35
IND...
INDIAHow many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 19% 12% 10%...
III / United States Results
Overview – USA
Start Date: July 1
End Date: July 2
Duration: 2 Days/48 Hours
Responses: 254 Unique
Length: 7 Questions, 30...
47%
53%
No
Yes
Have you ever shared a mobile video with
a friend?
36%
64%
50%
50%
females
males
USA
19%
81%
Under 18
50%
50%
Over 55
54%
46%
36 - 55
47%53%
18 - 25
51%
49%
26 - 35
Have you ever shared a mobile video with
a...
USAHave you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 0% 29% 45% 33% 100% 36...
10%
16%
12%
45%
12%
5%
Email Facebook Google+
I don't share SMS Twitter
How do you most often share mobile
video?
16%
14%
...
0%9%
19%
29%
33%
10%
Under 18
0%
50%50%
0%0%0%
Over 55
6%
5%
19%
54%
11%
5%
36 - 55
8%
19%
12%
42%
14%
5%
18 - 25
16%
18%
...
How do you most often share mobile
video?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Email 0% 6% 32% 0% 0% 16%
Facebook 0%...
23%
7%
11%
9%13%
23%
14%
Action Animation
Comedy Horror
Musical Romance
Superhero
What movie genre are you most likely to
...
24%
9%
5%
5%33%
5%
19%
Under 18
0%0%0%
50%
0%0%
50%
Over 55
14%
3%
16%
8%
16%
24%
19%
36 - 55
18%
13%
12%
9%
14%
18%
16%
1...
What movie genre are you most likely to
share a trailer from?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Action 0% 12% 5% ...
12%
52%
13%
23%
Desktop/PC
Mobile phone
Movie theatre
TV
Where do you most often watch trailers?
6%
60%
16%
18%
14%
50%
12...
0%
38%
14%
48%
Under 18
0%
50%50%
0%
Over 55
11%
54%
11%
24%
36 - 55
16%
55%
11%
18%
18 - 25
12%
51%
14%
23%
26 - 35
USA
W...
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Desktop/PC 0% 12% 5% 0% 0% 6%
Mobile phone 25% 76% 64% 17% 100% 60%
Movie theat...
8%
36%
24%
32%
0
1-3 times
3-5 times
More than 5 times
How many times do you watch a trailer
before seeing a movie?
6%
28%...
38%
29%
14%
19%
Under 18
0%
50%50%
0%
Over 55
8%
19%
30%
43%
36 - 55
4%
45%
23%
28%
18 - 25
6%
35%
24%
35%
26 - 35
How man...
How many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 50% 6% 0% 0% 0% ...
IV / Indonesia Results
Overview – Indonesia
Start Date: July 1
End Date: July 2
Duration: 2 Days/48 Hours
Responses: 1,396 Unique
Length: 7 Quest...
45%
55%
No
Yes
Have you ever shared a mobile video with
a friend?
41%
59%
47%53%
females
males
INDONESIA
31%
69%
Under 18
14%
86%
Over 55
45%
55%
36 - 55
49%51%
18 - 25
54%
46%
26 - 35
Have you ever shared a mobile video with
a...
Have you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 36% 49% 44% 23% 12% 41%
Y...
5%
14%
20%
44%
13%
4%
Email Facebook Google+
I don't share SMS Twitter
How do you most often share mobile
video?
5% 15%
22...
1%
16%
20%
35%
22%
6%
Under 18
6%
19%
33%
20%
18%
4%
Over 55
10%
11%
24%40%
13%
2%
36 - 55
4%
17%
17%
48%
10%
4%
18 - 25
7...
How do you most often share mobile
video?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Email 2% 4% 8% 11% 8% 5%
Facebook 19%...
20%
10%
9%
6%
17%
28%
10%
Action Animation
Comedy Horror
Musical Romance
Superhero
What movie genre are you most likely to...
13%
17%
5%
3%
31%
13%
18%
Under 18
20%
21%
4%6%
23%
14%
12%
Over 55
15%
4%
15%
6%
9%
43%
8%
36 - 55
20%
10%
10%
8%17%
29%
...
What movie genre are you most likely to
share a trailer from?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Action 5% 14% 18%...
9%
56%
11%
24%
Desktop/PC
Mobile phone
Movie theatre
TV
Where do you most often watch trailers?
8%
57%
11%
24%
10%
55%
11%...
9%
49%
8%
34%
Under 18
2%
57%
16%
25%
Over 55
5%
66%
13%
16%
36 - 55
9%
54%
11%
26%
18 - 25
11%
59%
11%
19%
26 - 35
Where ...
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Desktop/PC 7% 9% 9% 3% 0% 8%
Mobile phone 57% 57% 58% 49% 69% 57%
Movie theatre...
8%
31%
20%
41%
0
1-3 times
3-5 times
More than 5 times
How many times do you watch a trailer
before seeing a movie?
5%
32%...
22%
23%
19%
36%
Under 18
0%4%6%
90%
Over 55
5%
32%
14%
49%
36 - 55
6%
32%
23%
39%
18 - 25
4%
36%
21%
39%
26 - 35
How many ...
How many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 9% 5% 2% 3% 0% 5...
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Trends in Sharing Mobile Video & Movie Trailers

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Trends in Sharing Mobile Video & Movie Trailers

  1. 1. Trends in Sharing Mobile Video & Movie Trailers
  2. 2. Survey Questions 1. Have you ever shared a mobile video with a friend? Yes OR No 2. How do you most often share mobile video? SMS OR Email OR Facebook OR Twitter OR Google+ OR I don’t share 3. What movie genre are you most likely to share a trailer Superhero OR Action OR Horror OR Comedy OR Romance OR Musical OR Animation 4. Where do you most often watch trailers?: TV OR Desktop/PC OR Movie theatre OR Mobile phone 5. How many time do you watch a trailer before seeing a movie? 0 OR 1-3 times OR 3-5 times OR More than 5 times 6. Gender: Male OR Female 7. Age <18 OR 18-25 OR 26-35 OR 36-55 OR 55<
  3. 3. I/Global Results
  4. 4. Overview – Global Start Date: July 1 End Date: July 2 Duration: 2 Days/48 Hours Responses: 14,010 Unique Length: 7 Questions, 30 Choices Response Rate: 7,005/Day 24% 76% Gender Female Male 17% 35% 32% 12% 4% Age <18 18-25 26-35 36-55 55<
  5. 5. 47% 53% No Yes GLOBALHave you ever shared a mobile video with a friend? 45% 55% 48%52% females males
  6. 6. 21% 79% Under 18 29% 71% Over 55 52% 48% 36 - 55 52% 48% 18 - 25 56% 44% 26 - 35 Have you ever shared a mobile video with a friend? GLOBAL
  7. 7. Have you ever shared a mobile video with a friend? AGE <18 18-25 26-35 36-55 >55 total FEMALE No 35% 50% 49% 44% 28% 45% Yes 65% 50% 51% 56% 72% 55% MALE No 17% 53% 58% 53% 30% 48% Yes 83% 47% 42% 47% 70% 52% GLOBAL
  8. 8. 7% 12% 12% 45% 20% 4% Email Facebook Google+ I don't share SMS Twitter How do you most often share mobile video? 8% 14% 15% 45% 13% 5% 6% 12% 11% 45% 22% 4% females males GLOBAL
  9. 9. 3% 11% 9% 20% 52% 5% Under 18 7% 12% 19% 38% 19% 5% Over 55 10% 11% 15% 47% 13% 4% 36 - 55 6% 14% 11% 50% 14% 5% 18 - 25 8% 11% 13% 52% 12% 4% 26 - 35 How do you most often share mobile video? GLOBAL
  10. 10. How do you most often share mobile video? AGE <18 18-25 26-35 36-55 >55 total FEMALE Email 4% 9% 9% 9% 9% 8% Facebook 19% 14% 11% 12% 12% 14% Google+ 17% 13% 14% 21% 21% 15% I don't share 36% 46% 50% 41% 40% 45% SMS 17% 13% 12% 13% 11% 13% Twitter 7% 5% 4% 4% 7% 5% MALE Email 3% 5% 8% 10% 7% 6% Facebook 9% 14% 11% 11% 11% 12% Google+ 7% 11% 13% 14% 18% 12% I don't share 16% 51% 53% 48% 36% 45% SMS 61% 14% 12% 13% 25% 22% Twitter 4% 4% 4% 4% 4% 4% GLOBAL
  11. 11. 20% 7% 9% 6% 10% 29% 19% Action Animation Comedy Horror Musical Romance Superhero What movie genre are you most likely to share a trailer from? 17% 8% 9% 8% 14% 35% 9% 21% 7% 9% 5% 9% 27% 22% females males GLOBAL
  12. 12. 9% 8% 6% 4% 11% 11% 51% Under 18 17% 13% 7% 7% 17% 18% 21% Over 55 23% 7% 9% 5% 10% 33% 13% 36 - 55 21% 8% 11% 7%11% 31% 11% 18 - 25 24% 5% 9% 6% 9% 35% 12% 26 - 35 What movie genre are you most likely to share a trailer from? GLOBAL
  13. 13. What movie genre are you most likely to share a trailer from? AGE <18 18-25 26-35 36-55 >55 total FEMALE Action 11% 17% 20% 18% 19% 17% Animation 11% 8% 7% 10% 13% 9% Comedy 8% 9% 8% 9% 9% 9% Horror 5% 8% 8% 8% 8% 8% Musical 25% 13% 10% 12% 18% 14% Romance 28% 38% 38% 33% 17% 35% Superhero 12% 7% 10% 9% 16% 9% MALE Action 8% 23% 26% 24% 16% 21% Animation 7% 8% 5% 6% 13% 7% Comedy 6% 11% 9% 9% 6% 9% Horror 3% 7% 5% 5% 6% 6% Musical 7% 10% 8% 9% 16% 9% Romance 7% 29% 34% 33% 20% 27% Superhero 61% 12% 13% 14% 24% 22% GLOBAL
  14. 14. 11% 48%12% 29% Desktop/PC Mobile phone Movie theatre TV Where do you most often watch trailers? 12% 51% 14% 23% 10% 48%11% 31% females males GLOBAL
  15. 15. 5% 28% 6% 61% Under 18 7% 44% 15% 34% Over 55 10% 54% 14% 22% 36 - 55 13% 52% 11% 24% 18 - 25 12% 54% 14% 20% 26 - 35 Where do you most often watch trailers? GLOBAL
  16. 16. AGE <18 18-25 26-35 36-55 >55 total FEMALE Desktop/PC 8% 13% 13% 14% 11% 12% Mobile phone 49% 51% 53% 47% 50% 51% Movie theatre 11% 13% 16% 18% 14% 14% TV 32% 22% 18% 21% 25% 23% MALE Desktop/PC 4% 12% 12% 9% 5% 10% Mobile phone 23% 52% 54% 56% 40% 48% Movie theatre 5% 11% 14% 13% 16% 11% TV 68% 25% 21% 22% 39% 31% Where do you most often watch trailers? GLOBAL
  17. 17. 17% 31% 19% 33% 0 1-3 times 3-5 times More than 5 times How many times do you watch a trailer before seeing a movie? 8% 33% 23% 36% 20% 31% 17% 32% females males GLOBAL
  18. 18. 53% 18% 10% 19% Under 18 14% 10% 21% 55% Over 55 10% 32% 19% 39% 36 - 55 10% 38% 19% 33% 18 - 25 8% 33% 23% 36% 26 - 35 How many times do you watch a trailer before seeing a movie? GLOBAL
  19. 19. How many times do you watch a trailer before seeing a movie? AGE <18 18-25 26-35 36-55 >55 total FEMALE 0 13% 8% 5% 6% 7% 8% 1-3 times 34% 39% 31% 22% 9% 33% 3-5 times 17% 24% 26% 25% 21% 24% More than 5 times 36% 29% 38% 46% 63% 36% MALE 0 63% 11% 9% 11% 19% 20% 1-3 times 14% 37% 34% 34% 11% 31% 3-5 times 9% 17% 22% 17% 21% 17% More than 5 times 14% 35% 35% 38% 49% 32% GLOBAL
  20. 20. II / India Results
  21. 21. Overview – India Start Date: July 1 End Date: July 2 Duration: 2 Days/48 Hours Responses: 2,413 Unique Length: 7 Questions, 30 Choices Response Rate: 1,206/Day 17% 83% Gender Female Male 32% 37% 20% 8% 3% Age <18 18-25 26-35 36-55 55<
  22. 22. 35% 65% No Yes INDIAHave you ever shared a mobile video with a friend? 41% 59% 33% 67% females males
  23. 23. 13% 87% Under 18 23% 77% Over 55 38% 62% 36 - 55 47%53% 18 - 25 48%52% 26 - 35 INDIAHave you ever shared a mobile video with a friend?
  24. 24. INDIAHave you ever shared a mobile video with a friend? AGE <18 18-25 26-35 36-55 >55 total FEMALE No 34% 43% 51% 41% 25% 41% Yes 66% 57% 49% 59% 75% 59% MALE No 10% 48% 47% 38% 22% 33% Yes 90% 52% 53% 62% 78% 67%
  25. 25. 3% 12% 11% 32% 38% 4% Email Facebook Google+ I don't share SMS Twitter INDIAHow do you most often share mobile video? 6% 14% 14% 37% 24% 5% 3%12% 10% 31% 40% 4% females males
  26. 26. 2% 9% 8% 11% 67% 3% Under 18 3% 14% 10% 39% 30% 4% Over 55 2% 12% 13% 38% 30% 5% 36 - 55 5% 15% 11% 42% 22% 5% 18 - 25 3% 12% 15% 42% 24% 4% 26 - 35 INDIAHow do you most often share mobile video?
  27. 27. INDIAHow do you most often share mobile video? AGE <18 18-25 26-35 36-55 >55 total FEMALE Email 2% 8% 5% 3% 5% 6% Facebook 17% 16% 11% 0% 20% 14% Google+ 19% 10% 13% 21% 15% 13% I don't share 26% 35% 51% 45% 45% 37% SMS 33% 24% 17% 24% 10% 24% Twitter 3% 7% 4% 7% 5% 5% MALE Email 2% 4% 3% 2% 2% 3% Facebook 8% 15% 13% 14% 12% 12% Google+ 6% 11% 15% 12% 8% 10% I don't share 9% 45% 40% 38% 37% 31% SMS 71% 21% 25% 31% 37% 40% Twitter 3% 4% 4% 5% 3% 4%
  28. 28. 9% 5% 11% 5% 9% 25% 36% Action Animation Comedy Horror Musical Romance Superhero INDIAWhat movie genre are you most likely to share a trailer from? 9% 8% 12% 7% 15% 32% 17% 10% 4% 11% 5% 8% 23% 39% females males
  29. 29. 5%5% 6% 2% 5% 9% 68% Under 18 8% 13% 8% 6% 11% 20% 34% Over 55 11% 5% 14% 3% 13%26% 28% 36 - 55 11% 4% 15% 8% 11% 33% 18% 18 - 25 13% 6% 10% 7% 11% 33% 20% 26 - 35 INDIAWhat movie genre are you most likely to share a trailer from?
  30. 30. INDIAWhat movie genre are you most likely to share a trailer from? AGE <18 18-25 26-35 36-55 >55 total FEMALE Action 10% 5% 14% 7% 15% 9% Animation 10% 6% 8% 14% 15% 8% Comedy 15% 12% 10% 10% 10% 12% Horror 3% 10% 2% 7% 20% 7% Musical 10% 15% 18% 17% 10% 15% Romance 28% 38% 31% 17% 15% 32% Superhero 24% 14% 16% 28% 15% 17% MALE Action 4% 13% 13% 12% 5% 10% Animation 4% 4% 5% 3% 12% 4% Comedy 5% 16% 10% 15% 7% 11% Horror 2% 7% 8% 3% 2% 5% Musical 4% 10% 10% 12% 12% 8% Romance 7% 32% 34% 27% 22% 23% Superhero 73% 19% 21% 28% 41% 39%
  31. 31. 5% 41% 7% 47% Desktop/PC Mobile phone Movie theatre TV INDIA Where do you most often watch trailers? 6% 49% 10% 35% 5% 39% 6% 50% females males
  32. 32. 2% 18% 5% 75% Under 18 4% 40% 9% 47% Over 55 6% 49% 3% 42% 36 - 55 7% 53%9% 31% 18 - 25 6% 51% 8% 35% 26 - 35 INDIA Where do you most often watch trailers?
  33. 33. INDIA AGE <18 18-25 26-35 36-55 >55 total FEMALE Desktop/PC 2% 6% 6% 10% 10% 6% Mobile phone 35% 54% 54% 52% 45% 49% Movie theatre 10% 9% 11% 7% 10% 10% TV 53% 30% 29% 31% 35% 35% MALE Desktop/PC 3% 8% 6% 5% 2% 5% Mobile phone 16% 53% 50% 48% 39% 39% Movie theatre 4% 9% 8% 3% 8% 7% TV 78% 30% 36% 44% 51% 50% Where do you most often watch trailers?
  34. 34. 37% 26% 15% 22% 0 1-3 times 3-5 times More than 5 times INDIAHow many times do you watch a trailer before seeing a movie? 14% 31% 19% 36% 41% 25% 14% 20% females males
  35. 35. 69% 12% 9% 10% Under 18 37% 5% 20% 38% Over 55 32% 25% 18% 25% 36 - 55 19% 37% 18% 26% 18 - 25 20% 31% 16% 33% 26 - 35 INDIAHow many times do you watch a trailer before seeing a movie?
  36. 36. INDIAHow many times do you watch a trailer before seeing a movie? AGE <18 18-25 26-35 36-55 >55 total FEMALE 0 19% 12% 10% 21% 15% 14% 1-3 times 31% 37% 27% 21% 5% 31% 3-5 times 21% 20% 13% 21% 20% 19% More than 5 times 28% 31% 51% 38% 60% 36% MALE 0 75% 20% 22% 34% 44% 42% 1-3 times 9% 38% 32% 26% 5% 25% 3-5 times 8% 17% 16% 17% 20% 14% More than 5 times 8% 25% 29% 23% 31% 20%
  37. 37. III / United States Results
  38. 38. Overview – USA Start Date: July 1 End Date: July 2 Duration: 2 Days/48 Hours Responses: 254 Unique Length: 7 Questions, 30 Choices Response Rate: 127/Day 20% 80% Gender Female Male 8% 38% 39% 14% 1% Age <18 18-25 26-35 36-55 55<
  39. 39. 47% 53% No Yes Have you ever shared a mobile video with a friend? 36% 64% 50% 50% females males USA
  40. 40. 19% 81% Under 18 50% 50% Over 55 54% 46% 36 - 55 47%53% 18 - 25 51% 49% 26 - 35 Have you ever shared a mobile video with a friend? USA
  41. 41. USAHave you ever shared a mobile video with a friend? AGE <18 18-25 26-35 36-55 >55 total FEMALE No 0% 29% 45% 33% 100% 36% Yes 100% 71% 55% 67% 0% 64% MALE No 24% 51% 53% 58% 0% 50% Yes 76% 49% 47% 42% 100% 50%
  42. 42. 10% 16% 12% 45% 12% 5% Email Facebook Google+ I don't share SMS Twitter How do you most often share mobile video? 16% 14% 18% 36% 14% 2% 9% 16% 11% 47% 11% 6% females males USA
  43. 43. 0%9% 19% 29% 33% 10% Under 18 0% 50%50% 0%0%0% Over 55 6% 5% 19% 54% 11% 5% 36 - 55 8% 19% 12% 42% 14% 5% 18 - 25 16% 18% 7% 50% 5%4% 26 - 35 How do you most often share mobile video? USA
  44. 44. How do you most often share mobile video? AGE <18 18-25 26-35 36-55 >55 total FEMALE Email 0% 6% 32% 0% 0% 16% Facebook 0% 18% 14% 0% 100% 14% Google+ 0% 29% 5% 50% 0% 18% I don't share 25% 35% 41% 33% 0% 36% SMS 50% 12% 9% 17% 0% 14% Twitter 25% 0% 0% 0% 0% 2% MALE Email 0% 9% 12% 6% 0% 9% Facebook 12% 19% 18% 6% 0% 16% Google+ 24% 9% 8% 13% 100% 11% I don't share 29% 43% 53% 58% 0% 48% SMS 29% 14% 4% 10% 0% 11% Twitter 6% 6% 5% 6% 0% 6% USA
  45. 45. 23% 7% 11% 9%13% 23% 14% Action Animation Comedy Horror Musical Romance Superhero What movie genre are you most likely to share a trailer from? 6% 6% 10% 12% 26% 30% 10% 27% 7% 12% 8% 10% 21% 15% females males USA
  46. 46. 24% 9% 5% 5%33% 5% 19% Under 18 0%0%0% 50% 0%0% 50% Over 55 14% 3% 16% 8% 16% 24% 19% 36 - 55 18% 13% 12% 9% 14% 18% 16% 18 - 25 32% 1% 10% 8%8% 33% 8% 26 - 35 What movie genre are you most likely to share a trailer from? USA
  47. 47. What movie genre are you most likely to share a trailer from? AGE <18 18-25 26-35 36-55 >55 total FEMALE Action 0% 12% 5% 0% 0% 6% Animation 0% 18% 0% 0% 0% 6% Comedy 0% 12% 14% 0% 0% 10% Horror 25% 6% 14% 17% 0% 12% Musical 75% 29% 18% 17% 0% 26% Romance 0% 18% 36% 67% 0% 30% Superhero 0% 6% 14% 0% 100% 10% MALE Action 29% 19% 39% 16% 0% 27% Animation 12% 13% 1% 3% 0% 7% Comedy 6% 13% 9% 19% 0% 12% Horror 0% 10% 7% 6% 100% 8% Musical 24% 10% 5% 16% 0% 10% Romance 6% 18% 32% 16% 0% 22% Superhero 24% 18% 7% 23% 0% 15% USA
  48. 48. 12% 52% 13% 23% Desktop/PC Mobile phone Movie theatre TV Where do you most often watch trailers? 6% 60% 16% 18% 14% 50% 12% 24% females males USA
  49. 49. 0% 38% 14% 48% Under 18 0% 50%50% 0% Over 55 11% 54% 11% 24% 36 - 55 16% 55% 11% 18% 18 - 25 12% 51% 14% 23% 26 - 35 USA Where do you most often watch trailers?
  50. 50. AGE <18 18-25 26-35 36-55 >55 total FEMALE Desktop/PC 0% 12% 5% 0% 0% 6% Mobile phone 25% 76% 64% 17% 100% 60% Movie theatre 50% 6% 18% 17% 0% 16% TV 25% 6% 14% 67% 0% 18% MALE Desktop/PC 0% 16% 14% 13% 0% 14% Mobile phone 41% 51% 47% 61% 0% 50% Movie theatre 6% 13% 13% 10% 100% 12% TV 53% 20% 25% 16% 0% 24% USA Where do you most often watch trailers?
  51. 51. 8% 36% 24% 32% 0 1-3 times 3-5 times More than 5 times How many times do you watch a trailer before seeing a movie? 6% 28% 24% 42% 9% 38% 24% 29% females males USA
  52. 52. 38% 29% 14% 19% Under 18 0% 50%50% 0% Over 55 8% 19% 30% 43% 36 - 55 4% 45% 23% 28% 18 - 25 6% 35% 24% 35% 26 - 35 How many times do you watch a trailer before seeing a movie? USA
  53. 53. How many times do you watch a trailer before seeing a movie? AGE <18 18-25 26-35 36-55 >55 total FEMALE 0 50% 6% 0% 0% 0% 6% 1-3 times 25% 47% 18% 0% 100% 28% 3-5 times 0% 29% 18% 50% 0% 24% More than 5 times 25% 18% 64% 50% 0% 42% MALE 0 35% 4% 8% 10% 0% 9% 1-3 times 29% 44% 39% 23% 0% 38% 3-5 times 18% 22% 26% 26% 100% 24% More than 5 times 18% 30% 26% 42% 0% 29% USA
  54. 54. IV / Indonesia Results
  55. 55. Overview – Indonesia Start Date: July 1 End Date: July 2 Duration: 2 Days/48 Hours Responses: 1,396 Unique Length: 7 Questions, 30 Choices Response Rate: 127/Day 35% 65% Gender Female Male 20% 38% 29% 9% 4% Age <18 18-25 26-35 36-55 55<
  56. 56. 45% 55% No Yes Have you ever shared a mobile video with a friend? 41% 59% 47%53% females males INDONESIA
  57. 57. 31% 69% Under 18 14% 86% Over 55 45% 55% 36 - 55 49%51% 18 - 25 54% 46% 26 - 35 Have you ever shared a mobile video with a friend? INDONESIA
  58. 58. Have you ever shared a mobile video with a friend? AGE <18 18-25 26-35 36-55 >55 total FEMALE No 36% 49% 44% 23% 12% 41% Yes 64% 51% 56% 77% 88% 59% MALE No 27% 49% 58% 53% 16% 47% Yes 73% 51% 42% 47% 84% 53% INDONESIA
  59. 59. 5% 14% 20% 44% 13% 4% Email Facebook Google+ I don't share SMS Twitter How do you most often share mobile video? 5% 15% 22% 41% 12% 5% 5% 14% 18% 46% 14% 3% females males INDONESIA
  60. 60. 1% 16% 20% 35% 22% 6% Under 18 6% 19% 33% 20% 18% 4% Over 55 10% 11% 24%40% 13% 2% 36 - 55 4% 17% 17% 48% 10% 4% 18 - 25 7% 11% 19% 49% 10% 4% 26 - 35 How do you most often share mobile video? INDONESIA
  61. 61. How do you most often share mobile video? AGE <18 18-25 26-35 36-55 >55 total FEMALE Email 2% 4% 8% 11% 8% 5% Facebook 19% 15% 11% 11% 23% 15% Google+ 26% 19% 19% 34% 31% 22% I don't share 36% 46% 43% 34% 19% 41% SMS 11% 11% 15% 6% 12% 12% Twitter 6% 5% 4% 3% 8% 5% MALE Email 1% 4% 7% 9% 4% 5% Facebook 13% 17% 11% 11% 16% 14% Google+ 15% 16% 18% 21% 36% 18% I don't share 35% 50% 52% 42% 20% 46% SMS 30% 9% 8% 15% 24% 14% Twitter 6% 3% 3% 2% 0% 4% INDONESIA
  62. 62. 20% 10% 9% 6% 17% 28% 10% Action Animation Comedy Horror Musical Romance Superhero What movie genre are you most likely to share a trailer from? 12% 11% 7% 7% 24% 31% 8% 23% 10% 10% 6%14% 26% 11% females males INDONESIA
  63. 63. 13% 17% 5% 3% 31% 13% 18% Under 18 20% 21% 4%6% 23% 14% 12% Over 55 15% 4% 15% 6% 9% 43% 8% 36 - 55 20% 10% 10% 8%17% 29% 6% 18 - 25 24% 7% 7% 6% 10% 35% 11% 26 - 35 What movie genre are you most likely to share a trailer from? INDONESIA
  64. 64. What movie genre are you most likely to share a trailer from? AGE <18 18-25 26-35 36-55 >55 total FEMALE Action 5% 14% 18% 6% 15% 12% Animation 16% 9% 8% 3% 23% 11% Comedy 2% 8% 9% 11% 0% 6% Horror 2% 9% 8% 9% 4% 7% Musical 44% 19% 15% 14% 27% 24% Romance 26% 36% 27% 49% 19% 31% Superhero 5% 6% 15% 9% 12% 8% MALE Action 18% 24% 26% 18% 24% 23% Animation 18% 10% 6% 4% 20% 10% Comedy 7% 12% 6% 16% 8% 10% Horror 4% 7% 6% 4% 8% 6% Musical 21% 16% 8% 8% 20% 14% Romance 4% 25% 38% 41% 8% 26% Superhero 27% 7% 9% 8% 12% 11% INDONESIA
  65. 65. 9% 56% 11% 24% Desktop/PC Mobile phone Movie theatre TV Where do you most often watch trailers? 8% 57% 11% 24% 10% 55% 11% 24% females males INDONESIA
  66. 66. 9% 49% 8% 34% Under 18 2% 57% 16% 25% Over 55 5% 66% 13% 16% 36 - 55 9% 54% 11% 26% 18 - 25 11% 59% 11% 19% 26 - 35 Where do you most often watch trailers? INDONESIA
  67. 67. AGE <18 18-25 26-35 36-55 >55 total FEMALE Desktop/PC 7% 9% 9% 3% 0% 8% Mobile phone 57% 57% 58% 49% 69% 57% Movie theatre 9% 10% 10% 31% 8% 11% TV 28% 23% 24% 17% 23% 24% MALE Desktop/PC 10% 9% 12% 5% 4% 10% Mobile phone 44% 51% 59% 73% 44% 55% Movie theatre 7% 12% 12% 7% 24% 11% TV 39% 27% 17% 15% 28% 25% Where do you most often watch trailers? INDONESIA
  68. 68. 8% 31% 20% 41% 0 1-3 times 3-5 times More than 5 times How many times do you watch a trailer before seeing a movie? 5% 32% 23% 40% 10% 29% 19% 42% females males INDONESIA
  69. 69. 22% 23% 19% 36% Under 18 0%4%6% 90% Over 55 5% 32% 14% 49% 36 - 55 6% 32% 23% 39% 18 - 25 4% 36% 21% 39% 26 - 35 How many times do you watch a trailer before seeing a movie? INDONESIA
  70. 70. How many times do you watch a trailer before seeing a movie? AGE <18 18-25 26-35 36-55 >55 total FEMALE 0 9% 5% 2% 3% 0% 5% 1-3 times 28% 37% 39% 20% 0% 32% 3-5 times 19% 28% 23% 14% 4% 22% More than 5 times 43% 29% 36% 63% 96% 40% MALE 0 30% 7% 4% 5% 0% 10% 1-3 times 19% 30% 35% 37% 8% 30% 3-5 times 19% 19% 20% 14% 8% 19% More than 5 times 31% 44% 41% 43% 84% 42% INDONESIA
  71. 71. Thank You! Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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