2. Survey Questions
1. Have you ever shared a mobile video with a friend?
Yes OR No
2. How do you most often share mobile video?
SMS OR Email OR Facebook OR Twitter OR Google+ OR I don’t share
3. What movie genre are you most likely to share a trailer
Superhero OR Action OR Horror OR Comedy OR Romance OR Musical OR Animation
4. Where do you most often watch trailers?:
TV OR Desktop/PC OR Movie theatre OR Mobile phone
5. How many time do you watch a trailer before seeing a movie?
0 OR 1-3 times OR 3-5 times OR More than 5 times
6. Gender:
Male OR Female
7. Age
<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
7. Have you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 35% 50% 49% 44% 28% 45%
Yes 65% 50% 51% 56% 72% 55%
MALE
No 17% 53% 58% 53% 30% 48%
Yes 83% 47% 42% 47% 70% 52%
GLOBAL
16. AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Desktop/PC 8% 13% 13% 14% 11% 12%
Mobile phone 49% 51% 53% 47% 50% 51%
Movie theatre 11% 13% 16% 18% 14% 14%
TV 32% 22% 18% 21% 25% 23%
MALE
Desktop/PC 4% 12% 12% 9% 5% 10%
Mobile phone 23% 52% 54% 56% 40% 48%
Movie theatre 5% 11% 14% 13% 16% 11%
TV 68% 25% 21% 22% 39% 31%
Where do you most often watch trailers?
GLOBAL
17. 17%
31%
19%
33%
0
1-3 times
3-5 times
More than 5 times
How many times do you watch a trailer
before seeing a movie?
8%
33%
23%
36%
20%
31%
17%
32%
females
males
GLOBAL
19. How many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 13% 8% 5% 6% 7% 8%
1-3 times 34% 39% 31% 22% 9% 33%
3-5 times 17% 24% 26% 25% 21% 24%
More than 5 times 36% 29% 38% 46% 63% 36%
MALE
0 63% 11% 9% 11% 19% 20%
1-3 times 14% 37% 34% 34% 11% 31%
3-5 times 9% 17% 22% 17% 21% 17%
More than 5 times 14% 35% 35% 38% 49% 32%
GLOBAL
24. INDIAHave you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 34% 43% 51% 41% 25% 41%
Yes 66% 57% 49% 59% 75% 59%
MALE
No 10% 48% 47% 38% 22% 33%
Yes 90% 52% 53% 62% 78% 67%
36. INDIAHow many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 19% 12% 10% 21% 15% 14%
1-3 times 31% 37% 27% 21% 5% 31%
3-5 times 21% 20% 13% 21% 20% 19%
More than 5 times 28% 31% 51% 38% 60% 36%
MALE
0 75% 20% 22% 34% 44% 42%
1-3 times 9% 38% 32% 26% 5% 25%
3-5 times 8% 17% 16% 17% 20% 14%
More than 5 times 8% 25% 29% 23% 31% 20%
41. USAHave you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 0% 29% 45% 33% 100% 36%
Yes 100% 71% 55% 67% 0% 64%
MALE
No 24% 51% 53% 58% 0% 50%
Yes 76% 49% 47% 42% 100% 50%
53. How many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 50% 6% 0% 0% 0% 6%
1-3 times 25% 47% 18% 0% 100% 28%
3-5 times 0% 29% 18% 50% 0% 24%
More than 5 times 25% 18% 64% 50% 0% 42%
MALE
0 35% 4% 8% 10% 0% 9%
1-3 times 29% 44% 39% 23% 0% 38%
3-5 times 18% 22% 26% 26% 100% 24%
More than 5 times 18% 30% 26% 42% 0% 29%
USA
58. Have you ever shared a mobile video with
a friend?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
No 36% 49% 44% 23% 12% 41%
Yes 64% 51% 56% 77% 88% 59%
MALE
No 27% 49% 58% 53% 16% 47%
Yes 73% 51% 42% 47% 84% 53%
INDONESIA
67. AGE <18 18-25 26-35 36-55 >55 total
FEMALE
Desktop/PC 7% 9% 9% 3% 0% 8%
Mobile phone 57% 57% 58% 49% 69% 57%
Movie theatre 9% 10% 10% 31% 8% 11%
TV 28% 23% 24% 17% 23% 24%
MALE
Desktop/PC 10% 9% 12% 5% 4% 10%
Mobile phone 44% 51% 59% 73% 44% 55%
Movie theatre 7% 12% 12% 7% 24% 11%
TV 39% 27% 17% 15% 28% 25%
Where do you most often watch trailers?
INDONESIA
68. 8%
31%
20%
41%
0
1-3 times
3-5 times
More than 5 times
How many times do you watch a trailer
before seeing a movie?
5%
32%
23%
40%
10%
29%
19%
42%
females
males
INDONESIA
70. How many times do you watch a trailer
before seeing a movie?
AGE <18 18-25 26-35 36-55 >55 total
FEMALE
0 9% 5% 2% 3% 0% 5%
1-3 times 28% 37% 39% 20% 0% 32%
3-5 times 19% 28% 23% 14% 4% 22%
More than 5 times 43% 29% 36% 63% 96% 40%
MALE
0 30% 7% 4% 5% 0% 10%
1-3 times 19% 30% 35% 37% 8% 30%
3-5 times 19% 19% 20% 14% 8% 19%
More than 5 times 31% 44% 41% 43% 84% 42%
INDONESIA