Consumer Habits & Lifestyles Survey
Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right awa...
United States Results
Overview – United States                         GenderTarget:          All Users, GlobalStart Date:      February 23rd   ...
When you are considering an important      USApurchase, what do you do?          females                                  ...
When you are considering an important                                                     USApurchase, what do you do?    ...
Have your friends ever criticized you                   USAfor using your phone around them?           females            ...
Have your friends ever criticized you                                                USAfor using your phone around them? ...
Have you ever been ashamed                              USAto let people see your phone?          females                 ...
Have you ever been ashamed                                                                       USAto let people see your...
The first thing that people                           USAnotice about me most is:               females                   ...
The first thing that people                                                                    USAnotice about me most is:...
Thank You / Judith Coley               jcoley [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035
Upcoming SlideShare
Loading in …5
×

Consumer Habits Survey Summary - USA

733 views

Published on

  • Be the first to comment

  • Be the first to like this

Consumer Habits Survey Summary - USA

  1. 1. Consumer Habits & Lifestyles Survey
  2. 2. Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Askmy friends for their opinions OR Go to the store2. Have you ever been criticized by your friends for using your phone when you are withthem?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, Idon’t care about that4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car5. Gender:Male OR Female6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
  3. 3. United States Results
  4. 4. Overview – United States GenderTarget: All Users, GlobalStart Date: February 23rd 19%End Date: February 27th MaleDuration: 4 Days/96 Hours FemaleResponses: 5,135 UniqueLength: 6 Questions, 22 Choices 81%Response Rate: 1,283/Day Age 3% 12% <18 14% 18-25 26-35 36-55 28% 56< 43%
  5. 5. When you are considering an important USApurchase, what do you do? females 18% 15% 15% 55% 14% 12% 11% 60% males 14% 14% 61% 11%
  6. 6. When you are considering an important USApurchase, what do you do? Under 18 18 - 25 26 - 35 11% 16% 15% 9% 13% 16%8% 57% 60% 72% 12% 11% 36 - 55 Over 55 Look up information on 15% my phone right away 22% Wait until I get to my 14% computer to research Ask my friends for their 57% 11% 54% opinions 14% 13% Go to the store
  7. 7. Have your friends ever criticized you USAfor using your phone around them? females 29% 45% 24% 26% 54% 22% males 23% 21% 56%
  8. 8. Have your friends ever criticized you USAfor using your phone around them? Under 18 18 - 25 26 - 35 14% 25% 26% 53% 51%20% 66% 22% 23% 36 - 55 Over 55 24% 25% No, they’re on their phones also Yes, they think I’m rude 51% 53% Sometimes, if I am too 22% obvious 25%
  9. 9. Have you ever been ashamed USAto let people see your phone? females 36% 28% 31% 37% 19% 17% 17% 15% males 30% 39% 17% 14%
  10. 10. Have you ever been ashamed USAto let people see your phone? Under 18 18 - 25 26 - 35 19% 32% 33% 32% 34%11% 60% 16% 16% 10% 19% 18% 36 - 55 Over 55 36% 35% 34% 37% Yes, it’s too old Yes, it’s not a cool model No, I have a cooler phone 13% 13% No, I don’t care about that 16% 16%
  11. 11. The first thing that people USAnotice about me most is: females 17% 38% 16% 14% 14% 48% 29% 24% males 13% 13% 51% 23%
  12. 12. The first thing that people USAnotice about me most is: Under 18 18 - 25 26 - 35 7% 13% 15% 9% 14% 46% 14% 46%17% 67% 27% 25% 36 - 55 Over 55 20% 25% 41% What type of phone I have 47% 14% How cool my clothes are My watch 15% 19% 19% My car
  13. 13. Thank You / Judith Coley jcoley [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

×