1. Today’s Marketing
ProfessionalA look at the attitudes and preferences of Salesforce® Marketing Professionals in the U.S.
Salesforce is a registered trademark of salesforce.com. Windows is a
registered trademark of Microsoft Corporation in the United States and
other countries.
All other trademarks herein are used for identification purposes and are
trademarks or registered trademarks of their respective companies.
© 2013 Symphonic Source. All rights reserved.

2. StudyOverview:Today’sMarketingProfessional
 Symphonic Source set out to measure the ever-changing nature of Salesforce
Marketing Professionals in the US.
 We tallied their opinions on life inside and outside the workplace to better
understand who they are and what inspires them.
 53 US-based Salesforce admins took part in the survey conducted by Symphonic
Source in April 2013

3. AreyouaPCorMACuser?
Answer Options
Response
Percent
Response Count
PC 69.2% 36
Mac 30.8% 16
answered question 52
skipped question 1
PC
69%
Mac
31%

4. WhichSocialMedia sourceisyourfavoritefor
Salesforce.comrelatedinformation?
Answer Options
Response
Percent
Response Count
Facebook 26.0% 13
LinkedIn 52.0% 26
Twitter 14.0% 7
YouTube 8.0% 4
answered question 50
skipped question 3
26%
52%
14%
8%
Facebook
LinkedIn
Twitter
YouTube

5. HowoftenisyourSalesforce.comscrubbedfor
duplicatedata?
Answer Options
Response
Percent
Response Count
Not since we installed 17.0% 9
When needed 54.7% 29
Religiously 22.6% 12
Never done that 5.7% 3
answered question 53
skipped question 0
17%
55%
22%
6%
Not since we installed
When needed
Religiously
Never done that

6. Howconcernedareyouaboutduplicatedatacausing
"EmailOptOut"or"DoNotCall"violations?
Answer Options
Response
Percent
Response Count
Never considered it 9.4% 5
Not really 28.3% 15
Somewhat 54.7% 29
It keeps me up at night 7.5% 4
answered question 53
skipped question 0
9%
28%
55%
8%
Never considered it
Not really
Somewhat
It keeps me up at night

7. Howwould youdefinethe volumeofleads
generatedbyMarketingAutomation?(Eloqua,HubSpot
,Marketo,Pardot,orSilverpop)
Answer Options
Response
Percent
Response Count
No Marketing Automation here 39.6% 21
Too early to tell 11.3% 6
Would like more 18.9% 10
As expected 26.4% 14
Best dollar we ever spent 3.8% 2
answered question 53
skipped question 0
40%
11%
19%
26%
4%
No Marketing Automation here
Too early to tell
Would like more
As expected
Best dollar we ever spent

8. Whichmoviegenreareyour faves?
Answer Options
Response
Percent
Response Count
Action 47.1% 24
Animated 15.7% 8
Chick Flick 13.7% 7
Comedy 58.8% 30
Documentary 37.3% 19
Drama 39.2% 20
Horror 15.7% 8
Sci-Fi 35.3% 18
answered question 51
skipped question 2
47.1%
15.7%
13.7%
58.8%
37.3%
39.2%
15.7%
35.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%

9. Howoftenareyoureimbursedorcreditedfor
duplicatecontactsfromapurchasedleadlists?
Answer Options
Response
Percent
Response Count
We don't purchase lead lists 48.1% 25
No idea if they are duplicates 15.4% 8
Never 17.3% 9
Frequently 11.5% 6
Always 7.7% 4
answered question 52
skipped question 1
48%
15%
17%
13%
8%
We don't purchase lead lists
No idea if they are duplicates
Never
Frequently
Always

10. Whatpercentofyour2012 tradeshowleads
wereexistingcontacts?
Answer Options
Response
Percent
Response Count
We were "no show" 18.0% 9
Less than 25% 36.0% 18
25%-50% 28.0% 14
50%-75% 4.0% 2
More than 75% 2.0% 1
We never checked 12.0% 6
answered question 50
skipped question 3
18%
36%
28%
4%
2%
12%
We were "no show"
Less than 25%
25%-50%
50%-75%
More than 75%
We never checked

11. Howeffectiveisyourcorporateblogfor
generatingleads?
Answer Options
Response
Percent
Response Count
No blog here 28.3% 15
Still wishing on that star 41.5% 22
Worth my time 24.5% 13
Blogging rocks 5.7% 3
answered question 53
skipped question 0
28%
42%
26%
6%
No blog here
Still wishing on that star
Worth my time
Blogging rocks

12. Howmanynewleads/contactsdidyour
companygeneratefromtradeshows in2012?
Answer Options
Response
Percent
Response Count
We were "no show" 17.0% 9
Less than 100 24.5% 13
Few Hundred 30.2% 16
1,000-3,000 20.8% 11
3,000+ 7.5% 4
answered question 53
skipped question 0
17%
25%
30%
21%
9%
We were "no show"
Less than 100
Few Hundred
1,000-3,000
3,000+

13. DoesyourcompanyusetheLeadsfunctionality
withinSalesforce.com?
Answer Options
Response
Percent
Response Count
We are considering it 11.5% 6
Yes 73.1% 38
No 15.4% 8
answered question 52
skipped question 1
12%
73%
15%
We are considering it
Yes
No

14. Howlonghaveyoupersonallybeena
Salesforce.comuser?
Answer Options
Response
Percent
Response Count
No license yet 5.7% 3
Just started 13.2% 7
1-2 years 34.0% 18
3-6 years 35.8% 19
7+ years 11.3% 6
answered question 53
skipped question 0
6%
13%
34%
36%
11%
No license yet
Just started
1-2 years
3-6 years
7+ years

15. Whichsitcomcharactermost resemblesyourself?
Answer Options Response Count
30
answered question 30
skipped question 23
Number Response Date Response Text
1 Apr 14, 2013 Michael J Fox on Family Ties
2 Apr 11, 2013 Chandler Bing
3 Apr 11, 2013 Do not know.
4 Apr 11, 2013 Caroline of 2 Broke Girls
5 Apr 11, 2013 Dr Who!
6 Apr 11, 2013 Not much of a TV watcher
7 Apr 11, 2013 Jerry Seinfeld in Seinfeld
8 Apr 10, 2013 Barney Fife
9 Apr 9, 2013 John Goodman from Roseanne
10 Apr 8, 2013 George Costanza
11 Apr 6, 2013 none
12 Apr 5, 2013 ?
13 Apr 5, 2013 none
14 Apr 5, 2013 Monica Bing
15 Apr 5, 2013 ALF
16 Apr 5, 2013 Sherlock
17 Apr 5, 2013 n/a
18 Apr 5, 2013 Marty Crane
19 Apr 5, 2013 Jessica Day
20 Apr 5, 2013 Draper
21 Apr 5, 2013 Jess on New Girl
22 Apr 5, 2013 Elaine from Seinfeld
23 Apr 5, 2013 Jerry Seinfeld
24 Apr 5, 2013 Mary Tyler Moore
25 Apr 5, 2013 Monica Geller
26 Apr 5, 2013 Chandler
27 Apr 5, 2013 Frasier
28 Apr 5, 2013 Sheldon cooper
29 Apr 5, 2013 Parenthood - Joel Graham
30 Apr 5, 2013 i don't watch sitcoms

16. Whomostoftenpreparestradeshow/eventleadsfor
loadingintoSalesforce.com?
Answer Options
Response
Percent
Response Count
Marketing 73.6% 39
Sales 15.1% 8
IT 0.0% 0
Nobody 11.3% 6
answered question 53
skipped question 0
74%
15%
0% 11%
Marketing
Sales
IT
Nobody

17. Howmuch didyourcompanybudgetfortrade
shows&eventsin2013?
Answer Options
Response
Percent
Response Count
Nothing this year 9.6% 5
Less than $10,000 17.3% 9
$10,000-$50,000 26.9% 14
$50,000-$150,000 19.2% 10
$150,000+ 26.9% 14
answered question 52
skipped question 1
10%
17%
27%
19%
27%
Nothing this year
Less than $10,000
$10,000-$50,000
$50,000-$150,000
$150,000+

18. Doesyourcompanyuse data.com?
Answer Options
Response
Percent
Response Count
We are considering it 13.2% 7
Yes 26.4% 14
No 45.3% 24
Not sure 15.1% 8
answered question 53
skipped question 0
13%
27%
45%
15%
We are considering it
Yes
No
Not sure

19. Howmanyleadsdidyourcompanygenerate
fromwebinarsin2012?
Answer Options
Response
Percent
Response Count
Aint Nobody Got Time for That 30.0% 15
Less than 100 30.0% 15
100-500 22.0% 11
500-1,000 4.0% 2
1,000+ 14.0% 7
answered question 50
skipped question 3
30%
30%
22%
4%
14%
Aint Nobody Got Time for That
Less than 100
100-500
500-1,000
1,000+

20. DoyouholdanySalesforce.comcertifications?
Answer Options
Response
Percent
Response Count
Yes 13.5% 7
No 71.2% 37
No, but working on it 15.4% 8
answered question 52
skipped question 1
14%
71%
15%
Yes
No
No, but working on it

21. Howlongdoesitnormallytakefortradeshow/eventleads
togetinSalesforce.com?
Answer Options
Response
Percent
Response Count
Same day 9.4% 5
Within a week 52.8% 28
More than a week 9.4% 5
Who knows 11.3% 6
Not applicable 17.0% 9
answered question 53
skipped question 0
10%
53%
9%
11%
17%
Same day
Within a week
More than a week
Who knows
Not applicable

22. Howoftendo youwork fromhome?
Answer Options
Response
Percent
Response Count
I wish 13.5% 7
On Rare Occasion 51.9% 27
Frequently 30.8% 16
Chained to the house 3.8% 2
answered question 52
skipped question 1
13%
52%
31%
4%
I wish
On Rare Occasion
Frequently
Chained to the house

23. Whointhebusinessworlddo youmostadmire?
Answer Options Response Count
33
answered question 33
skipped question 20
Number
Response
Date
Response Text
1 4/14/2013
Anyone who gets things done while
respecting customer wishes!
2 4/11/2013Seth Godwin
3 4/11/2013Richard Branson
4 4/11/2013Sheryl Sandberg
5 4/11/2013
Andrew Edwards, growing global company
that is still private
6 4/11/2013Bill Gates
7 4/11/2013Dr. Chester Karrass
8 4/11/2013
Those who consistently stick to their
principles
9 4/11/2013Michael Bloomberg
10 4/10/2013Jack Welch
11 4/9/2013Dabney Coleman
12 4/8/2013Marc Benioff
13 4/6/2013Steve Jobs
14 4/5/2013Mr. Marriott
15 4/5/2013Steve Jobs
16 4/5/2013me
17 4/5/2013Marc Benioff
18 4/5/2013Sir Richard Branson
19 4/5/2013
Kermit the Frog (Honestly don't
know that I have a relevant
answer for this)
20 4/5/2013n/a
21 4/5/2013Steve Jobs
22 4/5/2013Marissa Mayer
23 4/5/2013Jack Welch
24 4/5/2013
Those who have successfully
retired to their retreat in Costa
Rica
25 4/5/2013Sir Richard Branson
26 4/5/2013Richard Branson
27 4/5/2013Jon Jackson - Mobile Posse, CEO
28 4/5/2013Judy Sim and Sheryl Sandberg
29 4/5/2013Richard Branson
30 4/5/2013Seth Godin
31 4/5/2013Warren buffe
32 4/5/2013Jack Dorsey and Biz Stone
33 4/5/2013marc benioff

24. FormoreinformationaboutSymphonicSourceandour
productspleasevisit:
www.symphonicsource.com
www.cloudingo.com
www.dupecatcher.com
Survey results were tallied by Surveymonkey.com