1. « Integrated promotional campaign of South Korean medical tourism in Russia » “ Talking bananas” team including : • Kravchenko Aleksandra • Kotlova Aleksandra • Podkovyrov Alexey presents: Coached by Natalya Gladkih “ Journey to Se о ul for the beauty” HSE supported project

3. Features of Korean SPA : 4. Favourable climatic conditions conduce fast recovery, rehabilitation after surgery. 5. The price of medical services in South Korea is much lower than in other countries. 1. Oriental techniques are widely known throughout the world of its effectiveness and unique . 2. Modern technologies perfectly complete traditional methods of beauty care ! 3. Ability to register a unified medical card for all hospitals, hotels and resorts of the country Oriental secrets of beauty Technologies Convenience Low prices : Climate

7. The survey of respondents : (women from 33 to 54, with the ability and desire to visit the spa abroad *) 50% 26% 7% 1 7 % Know nothing about SPA in South Korea Heard about Oriental medicine and would like to try it themselves . Are wary of Oriental Medicine, the supporters of European methods of beauty care Have doubts about the quality of health services in South Korea . 50% 26% 1 7 % 7% * 60 people surveyed

11. Download your photo and choose the procedure.

12. Envelopment Your skin becomes softer Fatigue leaves Toxins go out of your body

13. Step 2. Video. “Bodies”. Female (35-40 years) in a bright room with a "turban" of the towel on her head (we can see that she`s just from the shower). Home atmosphere. She stands in front of the cabinet, opens the door. Storyboards .

14. Step 2. Bodies . Camera over her shoulder shows hanging bodies in the closet – bodies of smart, young women, and physical appearance of each sounds pretty familiar. A woman pushes hangers and chooses one of the bodies. She relieve the towel, standing with her back to the camera. Storyboards .

15. Step 2. Bodies . The woman gets into her new appearance . We see that she became younger, her features have become more attractive, the skin tightened, and in general her appearance came similar to Nicole Kidman Slogan: SPA in South Korea suits you. Storyboards .

17. Step 2. Facebook . Storyboards . She "obscures" circles under her eyes, trying to trim the protruding "ears" over the jeans. These shots are alternated with small snippets of how her friend spends the time. When our heroine obscures the circles under her eyes, a special rejuvenating mask is imposed on her face.

18. Step 2. Facebook . Storyboards . Step 2. Facebook . Then she enjoys massage, body wrapping. Relaxing in chimchilbane. Then the two friends lay out their photos on their pages facebook. Slogan - real beauty suits you better.

20. Step 4 . Print .

21. * Try on Korean Spa! *

22. Thank You! Talking bananas .