Visix interactive digital signage it's not just for wayfinding
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Touchscreens have opened the door to a wide range of options that will keep your audience excited and engaged. Learn about the best interactive options…
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Visix interactive digital signage it's not just for wayfinding
- 1. Interactive Digital Signage: It’s Not Just for Wayfinding TOUCHSCREEN IDEAS
- 2. Get Interactive In today’s world we’re becoming more and more accustomed to seeking out information on our own versus asking others for it. Your audience is used to having control over their experience, so it makes sense that more digital signage users are turning to interactive displays.
- 3. Maximize Audience Engagement Provide Relevant and Personalized Experiences Motivate Your Audiences as a Call to Action Help You to decide on how best to serve your audience Agenda
- 5. Maximize Audience Engagement • Turn the experience from passive to active • Let people pick and choose the content they want • Create a deeper emotional connection between the organization and the end user, resulting in a better user experience
- 6. Provide Relevant and Personalized Experiences
- 7. Provide Relevant and Personalized Experiences • Give users important and different customizable options • Allow users to make choices based upon their needs • Create easy-to-use content so that the users can intuitively navigate through the process
- 8. Benefits of Using Interactive Digital Signage
- 9. Benefits of Using Interactive Digital Signage • It’s a clean, modern approach • You can present a lot of information in a single source • Alleviates the burden on support staff to give out information • Cuts down on printing costs and waste
- 10. Benefits of Using Interactive Digital Signage
- 11. Benefits of Using Interactive Digital Signage • Faster, easier updating of on-screen information • Increased patronage after interacting with a donor board • Higher sales of targeted items on café menus • Increased participation on social media networks • Customization with endless options
- 12. Digital Signs with Interactive Hot Spots
- 13. Room Management
- 14. Directories
- 15. Café Menus
- 16. Donor Boards
- 18. Custom Projects
- 19. Motivate Your Audiences with a Call to Action
- 20. Encourage your audience to take a particular user journey Greatly increase active participators Can produce obvious and measurable results Motivate Your Audiences with a Call to Action
- 21. Frequent lookups? What’s not working? What applications work the best? Survey Your Audience
- 22. Want to learn more about using interactive Digital Signage to engage your audience? Contact us for a FREE DEMO today at www.visix.com/contact Copyright © 2015 Visix, Inc. All rights reserved
Editor's Notes
- Michele: Good afternoon! I’d like to welcome you to Interactive Digital Signage: It’s Not Just for Wayfinding which is part of the Visix free webinar series. This webinar is scheduled for 30 minutes. We’ll be sharing with you some information we think is useful for the first 20 minutes or so. And, we’ve allotted about 10 minutes for Q&A and comments at the end. If you have any questions, please feel free to type them into the chat box. I will keep up with those and we’ll answer them at the end of the session. We’d like very much to hear what you have to say during the webinar so I encourage you to send us a message if you have information and/or resources to share with the group. NOTES: NO TIMER SET ATTENDEES CAN VIEW MATERIALS SET ATTENDEES CAN CHAT WITH ORGANIZERS ONLY MUTE ALL ATTENDEES RECORD SESSIONS
- Today we will talk about how interactive digital signage can Maximize Audience Engagement Provide Relevant and Personalized Experiences Motivate Your Audience as a Call to Action Help You decide on How best to serve your audience
- Today we will talk about how interactive digital signage can Maximize Audience Engagement Provide Relevant and Personalized Experiences Motivate Your Audience as a Call to Action Help You decide on How best to serve your audience
- Interactivity opens up a new dimension for digital signage It turns their experience from passive to active, involving them in the process rather than just asking them to read a message on a screen. They can also pick and choose the content they want to look at. Deploying interactive digital signage such as a touch screen creates a deeper emotional connection between the organization and the end user- If you create your content to appeal to your users effectively, they will be engaged to make decisions you want them to based on the emotions they feel
- Interactivity opens up a new dimension for digital signage It turns their experience from passive to active, involving them in the process rather than just asking them to read a message on a screen. They can also pick and choose the content they want to look at. Deploying interactive digital signage such as a touch screen creates a deeper emotional connection between the organization and the end user- If you create your content to appeal to your users effectively, they will be engaged to make decisions you want them to based on the emotions they feel
- To provide relevant and personalized experiences you want to: Give users important and different customizable options Allow users to make choices based upon their needs Create easy-to-use content so that the users can intuitively navigate through the process READ AFTER 3rd BULLET For audiences that might be intimidated by technology — typically older audiences — it’s important to offer short content on large screens using large buttons Reaching tech-savvy audiences requires quick and engaging material, which takes into account that this target audience wants their information instantly The key element in content strategy is engaging the consumer, which requires combining many different audiovisual elements to deliver a satisfying user experience
- To provide relevant and personalized experiences you want to: Give users important and different customizable options Allow users to make choices based upon their needs Create easy-to-use content so that the users can intuitively navigate through the process READ AFTER 3rd BULLET For audiences that might be intimidated by technology — typically older audiences — it’s important to offer short content on large screens using large buttons Reaching tech-savvy audiences requires quick and engaging material, which takes into account that this target audience wants their information instantly The key element in content strategy is engaging the consumer, which requires combining many different audiovisual elements to deliver a satisfying user experience
- There are many benefits to using Interactive Touch Screens You can present a lot of information in a single source • The audience experience is improved • It alleviates the burden on support staff to give out information • It cuts down on printing costs and waste • It’s a clean, modern approach
- There are many benefits to using Interactive Touch Screens You can present a lot of information in a single source • The audience experience is improved • It alleviates the burden on support staff to give out information • It cuts down on printing costs and waste • It’s a clean, modern approach
- Specific types of Interactivity can produce great benefits for both the your organization and the users with Faster, easier updating of directories and locations Increased patronage after interacting with a donor board Higher sales of targeted items on café menus Added participants for advertised social media portals and Customization with endless options
- There are many benefits to using Interactive Touch Screens You can present a lot of information in a single source • The audience experience is improved • It alleviates the burden on support staff to give out information • It cuts down on printing costs and waste • It’s a clean, modern approach
- Your users may not check your pages when they’re at home or on their smartphone, but the attraction of a big screen is sure to draw attention and get them over to your display, where they will be exposed to your content.
- Lets check out some great interactive examples that our Creative Services Team here at Visix created A common interactive application is room management, or office hoteling. If you have a large group of meeting rooms or shared workspaces, people may need to schedule those rooms on the fly. A hoteling system can be simple - an interactive monitor with your scheduling software (like Microsoft Exchange or EMS) so that people can book rooms from a central point, or complex - a touchscreen map with the option to instantly book a room
- Touchscreen directories are modern and efficient, allowing people to guide themselves instead of relying on receptionists and information desks. Your directory can have options to locate rooms, individuals, departments, events or common areas like lounges or cafeterias. if you’re combining it with wayfinding. You can show contact information, photos, bios and locations with the option of touchscreen maps and point-to-point directions
- You can Improve the customer experience, drive revenues, cut printing costs and stay up-to-date with interactive menus. You can promote certain items or meal deals through clever design, And give the customer the option of choosing daily specials. You can make changes and update prices instantly by accessing a user-friendly database. You can also segment your screens to show lists of menu items and pricing, or special promotions
- Digital donor boards are a thoughtful way to honor your current patrons and entice future donors. You can recognize existing donors, present your organization’s mission and values, and promote ongoing donor recruitment programs using interactive kiosks.
- If you use an interactive screen to show your social media sites, people can scroll through your pages to catch up on the latest posts or tweets. you can specify how much interactivity you want. You may not want people posting or touching links that go to another page, so you can limit the interactive areas on the Screen.
- We’ve covered some of the more common interactive ideas here, but designers can make anything you want into a touchscreen kiosk: Create a game or contest on a touchscreen Show a series of related videos or animations
- As you choose the right type of interactive messaging, using a call to action can be the right thing to motivate your audience. A call-to-action is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." The action you want people to take could be anything:, sign up for a webinar or event, get a coupon, tap or touch here to learn how to win… The most famous Call to Action on most touch screens is Touch Here or Touch to Start, but you can be more specific in your lingo
- A call to action is a great way to use your touch screens You are actually telling or persuading your audience what to do which helps you have more control. If you are not currently using Call to Actions and start to use them and 1 person signs up, You have already increased the amount of viewers you were certainly aware were paying attention to your displays. A call to Action can help define whether or not your content converts to the results you want
- Surveying allows the you to determine how an audience is engaging with their message by monitoring what people are looking at and what tasks they perform.” By using interactive signage, businesses can learn what applications need to be updated are what is working best for their organization And that Ladies and Gentleman is what its all about!