As a part of our presenting complex material course, we had a case study analysis and re-branding based case for Monsanto in which my presentation includes a Background/Challenge/Question/Answer approach and how I've applied it to the case in hand.

1. Business Case Study

2. —SHEP HYKEN, CUSTOMER SERVICE EXPERT

3. CONTENT
The Roadblocks
What are we solving ?
The Seeds of the Future
Change begins from within
Monsanto Version 3.0

4. Monsanto is a world leader in genetic crop modification with a
history of unethical employee behavior, ill-effects of the product
on the environment and faces threat from rising competition.

5. THE ROADBLOCKS
To prove to all it’s stakeholders that Monsanto seeds are the
future of agriculture, and are eco-friendly by building their
brand image while getting validation from the stakeholders
who don’t trust it.

6. What are we
solving for?
What are the measures which Monsanto needs to take in order to be trusted by all
their stakeholders while creating a product so unique that it’s actually claimed to be
the future of agriculture?

7. Initiate changes from within the
company which help them establish
better practices in order to start
building their brand image.
The key influencers in the market are
the stakeholders and it’s essential
that their faith in the brand is
restored in order for Monsanto to
grow.
If Monsanto truly believes in
developing a product that re-
defines agriculture they have to start
investing their funds in further
product development which will
help them create seeds of the
future.
SEEDS OF
THE FUTURE
Re-build Monsanto's brand image among their stakeholders, by ensuring that
the business is ethically, legally and environmentally compliant and by
investing in research to make their product the future of agriculture.

8. The journey from immediate measures to long-term solutions.
1 2 3 4 5

9. CHANGE BEGINS
FROM WITHIN
Ensure that the business is legally, ethically and environmentally
compliant and that no malpractices take place internally.

10. INTERACT, ENGAGE
AND ENABLE.
Extended support to farmers and engaging more with
stakeholders throughout the product development.

11. ANALYSIS An analysis of the current numbers basis company reports.
2011 2012 2013 2014 2015 2016
Net Income Attributable 1607 2045 2482 2740 2314 1336
Net Sales 11822 13504 14861 15855 15001 13502
Free Cash Flow 1839 2017 1963 959 2089 1724
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Net Income Attributable, Net Sales and Free Cash Flow
- Basis reports 2016 has noted the least
amount of the sales in the past 5 years.
- The Net Income Attributable across
the 5 years shows that the revenues
earned by the company minus the
expenses have reduced substantially in
2016.
- The change between 2015-16 is that
the sales dropped by 1499 mil.
- The Free Cash Flow basis the 5 years
shows that the financial performance of
the company without the capital
expenditures is also low in 2016.

12. IMPLEMENTATIONS

13. SEEDS OF THE
FUTURE!
Invest funds in product and greenhouse development
which helps Monsanto become the future of agriculture.

14. Monsanto Version 3.0
Marketing Goal:
- Investing today for a sustainable tomorrow.
Marketing Objectives:
- Improving internal environment by minimizing unethical behavior
- Being trusted as the future of agriculture by all the stakeholders
- Developing a truly environment friendly product

15. Any questions?