Running head UPTOWN FINAL BUSINESS PLAN1UPTOWN FINAL BUSINE.docx

Running head: UPTOWN FINAL BUSINESS PLAN 1
UPTOWN FINAL BUSINESS PLAN 2
Uptown Swirl Final Business Plan:
Students Name:
Institutional Affiliation:
Professors Name:
Date:
Table of Contents
1.0 Introduction 3
1.1Company Description 3
1.1 Mission Statement 3
1.2 Trends in the Industry 4
1.3 Strategic Position 4
1.4 Distribution Channels5
1.5 Risks 5
2.0 SWOT 6
3.0 Marketing Plan 6
3.1 Company Target Market 6
3.2 Company market competition 7
3.3 Clarification of the company’s Message 9

3.4 Marketing Vehicles for Uptown Swirl 10
4.0 Operations, Technology, Management, and Ethics Plan 11
4.1 Operations Plan 11
4.1.1 Cost and Time Efficiencies 11
4.1.2 Competitive Advantages 12
4.1.3 Problems Addressed and Overcome 12
4.1.4 Research and Development 12
4.2 Technology Plan13
4.2.1 Software needs 13
4.2.2 Hardware Needs 13
4.2.3 Telecommunication Needs 14
4.2.4 Personnel Needs (for technology) 14
5.0 Management & Organization 14
5.1 Management Plan 14
5.1.1 Key Management and Employees 14
5.1.2 Advisors 14
5.1.3 Management Structure and Style 15
5.1.4 Management Hierarchy 15
6.0 Corporate Citizenship16
6.1Environment Protection 16
6.2 Health Issues 16
7.0 Conclusion 17
8.0 References 17
1.0 Introduction1.1Company Description
Uptown Swirl is a NAB company that deals in the
production of soft drinks within the market. The company
focuses on the creation of services that are based on the needs
of the customers within the market. The name is based on the
positive focus on the company which focuses on the key interest
of the market in a positive way. Ideally, Uptown Swirl is based
on the energy that is generated in the activity. The action leads
to the creation of positive interactions between the customers
and the company because it reflects on the interest of the
company in a manner that is perfectly appealing. The soft drink
would have different flavors that are based on the interest of the

customers. Some of the flavors would include orange, mango,
pineapple and black current. Ideally, it is a practice that leads to
the creation of a positive appeal to the market. 1.1 Mission
Statement
The mission of the company is to create products that
satisfy the thirsty needs of the customers through different
flavors. The mission statement selected is based on the interest
of the development of a program that focuses on the needs of
the company only. It is a factor that enables the team of
employees to positively adhere to the company practices that
entails the creation of goals that focus on the interest of the
company (Nab, van Keulen& Pilot,2014). It creates an
organizational culture that is focused on the implementation of
realistic goals that are based on the purpose of the company.
The application of mission in encouraging and motivating
employees is a key issue of concern that is based on the interest
of the company. Therefore, the mission statement of the
company is fully effectual in the implementation of company
goals.
1.2 Trends in the Industry
NAB industry is constantly changing based on the changes
in the needs of the customers. It is a practice that is focused on
the long-term orientation of the company goals and survival
within the industry. Apparently, the use of chocolate flavors is
new of the popular company trends that is popular in the
country. It is a practice that is deeply embedded in the changes
and preferences of the company (Perrott, 2015). The adherence
to the trends enables the company to come up with management
practices that are focused on the future survival of the company
within the competitive industry. Ideally, the adoption of the
flavor production creates a positive competitive position for the
company within the competitive industry that it operates within.
Therefore, the trends play an effectual role in the creation of the
company dominant position within the market. 1.3 Strategic
Position

The application of brand strategy is a practice that
positively elevates the position of the company. It is a strategic
position that facilitates the company to focus on a position that
is key in the creation of a competitive advantage. Ideally, the
practice leads to the elevation of better industrial positions that
are focused on the long-term advantage that the company is
expected to experience. Brand positioning entails the production
of quality products that are appealing to the market(Nab, van
Keulen& Pilot, 2014). It enables the company to have a
competitive advantage over the other competing companies
within the market. Focusing on the brand positioning is a key
factor that the company is keen at capitalizing based on the
profitability involved in the adoption of the appropriate
company practices that reflects on the interest of the company.
1.4 Distribution Channels
The distribution channels that the company applies in this
specified scenario plays an important role in this respective
case. The company would focus on distributing the product to
the whole sellers. The wholesalerswould purchase the product t
a wholesale price. Indicating the retail price of the product is an
influential element that would be positively adopted. The
practice would create the appropriate channels of operations
that positively reflects the interest of the company(Perrott,
2015). Selling to the consumers directly is also a practice that
would enable the company to be fully effective in the
communication of its goals which is an elemental matter of
concern. Ideally, it is a practice that would be utilized in the
initial stages of the company which is an elemental practice that
needs to be positively utilized. 1.5 Risks
The company is likely to face risks while operating within
the market. One of the dominant risks that would affect the
company is the regulatory risk that the company would face. It
is a practice that is associated with the regulations that are
placed by the government. This is in terms of the pricing and
the use of ingredients such as sugar in the production of the
services which is an elemental matter of concern in this case

(Leonard, 2017). Financial risk is part of the hazard that the
company is likely to experience in this particular scenario. The
action lead to the proper communication of the company goals
and initiatives in a positive way that positively appeals to the
market. The other risks that the company would face is the
strategic risks. This is associated with the creation of strategies
that fails to be fully effective when implemented.2.0 SWOT
The strength of the company is focused on the internal
factors that make it to be fully effectual. In this case, the
company has an experienced management with superior
production technology. This enable the company to meet up its
goals by providing quality products that perfectly appeals to the
market (Prasad, Khanduja& Sharma, 2018). The weakness of the
company focuses on the external factors that creates
vulnerability for the company. Factor such as lack of market
awareness of the company product is a key weakness that
affects the company in a negative way. The opportunity is based
internal factors that the company has. The distribution of unique
flavors of soft drinks is an opportunity that the company would
address. The threats come from the external environment comes
from the new entrants to the market. 3.0 Marketing Plan3.1
Company Target Market
Uptown Swirl would target the health conscious of the
individuals with different ages. However the primary consumer
for the company juice are those falling between ages 18- 40 who
are in the location where the company would be set up. The
marketing research that was conducted within the community
showed that change of individual’s lifestyle has led to a higher
demand of quality products as this involves drinks and the fresh
juice. This makes targeted market easier as it’s a class of
discerning individuals who aims at maintaining healthy life
thorough their lives. The younger generation definitely would
need to use products that would make them to feel motivated
and also look good which becomes advantageous for the
company as it provides a wider variety of products. This
summarizes the demographics of Uptown Swirl to be young and

health conscious individual who are aged 18-40, sportsmen and
athletes and the individuals who mostly shop in healthy and
natural food stores (Nickel et al., 2014).The products of the
company are suitable to be consumed by the children, youths,
adults and the elderly, all genders groups, middle class,
socioeconomic class which is a growing population, white
American (which is the most populated environment), Hispanics
and the African American, millennial teenagers and those
people who are 25 mile radius of Raleigh NC. All this market
groups can use the products as the products favor all this groups
as the targeted market is more than 20 million. 3.2 Company
market competition
Within the non-alcoholic beverage industry, juice is one of the
most competitive product in the market. This trend is improving
gradually as there is a higher demand of this products as time
goes by due to an increase in the younger population and also
increased awareness of the health concerns by different
individuals. The concerns about health issues also increases the
demand for fresh juice as this is considered a perfect product
that has limited side effects. However the market competition
would be from the other established firms in the market among
them including Tropicana, Naked Juice and Pom wonderful as
all this companies have established their market strategies in the
market (Transparency Market Research,2016).
Tropicana for instance it’s an American multinational
corporation which majorly deals in producing fresh orange
juice. Uptown Swirl would be needed to set strategies that
would enable it to compete favorably in the market despite its
market share, robust operational and a financial position in the
non-alcoholic market sector. Naked juice on the other hand also
being major competitor of Uptown Swirl has a huge market
percentage in this industry as this company has been in
existence ever since which enabled it to attract more loyal
customers to itself. Pom wonderful also has an established
market base dealing with pomegranate juices which is rich in
the anti-detoxing properties. The company has diverse stores

which helps it in distribution to other markets which makes it
possible to cover a large market base (Nickel et al., 2014).
Despite the fact that all this companies have an established
market share as they have in the market for quite some time,
Uptown Swirl believes that they are going to compete
competitively as they have all they need to set up the
competition in the market which is currently owned by the big
firms in the market. The juice industry at the moment also has
many firms in the market which has led to different types of
products being produced in the market with an aim of attracting
more customers (Transparency Market Research, 2016).
Taking all this consideration in plan, there is need for Uptown
Swirl to set a different strategy that would help it to provide a
competing environment in the market such as producing an
enticing product in the market which still is not recognized well
in the market. This differentiation strategy would help the NAB
Company to differentiate itself from the other industries aiming
to target individuals who takes more consideration of their
health concerns as they would benefit more from the Uptown
Swirl juice (Nickel et al., 2014).
The company however is vulnerable to future barriers in the
market as there is free entry in the market, there are more
chances that the company would get more competition in the
market by some upcoming companies which may also decide to
produce similar products in themarket.
3.3 Clarification of the company’s Message
The message the company would wish to relay to its potential
consumers is that Uptown Juice is a natural juice that’s free
from any chemicals which is ready to drink and has been made
to perfectly care for the specification of the customer
preferences at a cheaper price. The marketing message is also
aimed at achieving the desired quality and as the company
would struggle to deliver its products which aims at achieving
the desired customers preferences. This message would help
achieve a desired goals which would help attracting more

customers as this message aims at persuading the consumers
that their product would achieve a desired taste that would be
preferred to that of the competitors The company slogan is
serving its customers with the nonalcoholic products to give
them energy into and refresh them using the given products
(Pom in the news, 2016).3.4 Marketing Vehicles for Uptown
Swirl
The company would do everything possible to make sure that
they can attain a desired goal of getting more market in the
community. For this case, the company would use aggressive
marketing vehicles which would help in creating awareness of
their brand. This strategy would help in raising awareness of the
brand as this would help in passing information to the potential
customers of Uptown Swirl new product in the market and also
making the right direction available to the targeted consumers.
The company would use retail like the supermarkets, in the sale
of their product there is needs to improve advertising channels
so as to send message to more consumers. For this case the
company would be needed to adopt social media as its primary
advertisement channel to send message to more customers
(Transparency Market Research, 2016).
Thus social media can be used to pass information to all the
consumers in marketing during the first 6 months. There is also
an option of providing the juice at quite cheaper price so as to
attract more customers and help in sampling the product.
Product visibility would be enabled through a word of mouth.
Marketing team would help in distributing the juice in more
market where they would also use free sample into enticing
more customers to consume the product (Nickel et al., 2014).4.0
Operations, Technology, Management, and Ethics Plan4.1
Operations Plan
Key aspects of your operations (facility, production process,
equipment, labor force utilization, etc.)
The key aspects for the company are the facility, production
process, equipment, labor force and utilization of the resources.
These aspects are essential for the company operation as they

aid in efficient operation of the NAB Company. The company
would have three production in one facility in the initial year as
part of the investment that would produce about 5000 bottles
monthly. Labor force would include 50 men who would consist
of three facility and 7 would be in the management section. The
production process would aim at attaining quality and
inspection process would aim at attaining a higher standards.
The process would use pure water in eliminating impurities as
controlled amount of sugar would be mixed with the other
ingredients, which would be put in an automated machinery,
which would help in dispensing this mixture in inserting a
calculated quantity in the specified bottles, which would be then
labeled (Abrams, R. (2014).
4.1.1 Cost and Time Efficiencies
The cost and time efficiencies in any organization is a vital
aspect as for instance, as the company would more likely be
affected by this in the long term objective of the company in the
event they would be increasing their scale of production. This
may entail moving from a smaller production to a larger scale
system. This would require more equipment’s, more labor force
and a better utilization of the resources. Incorporating both time
and cost is an essential aspect, operational development would
be effective, viable and beneficial. Time aspect indicates proper
utilization that an item utilizes as this estimates the stock that
need to kept at a certain time.
4.1.2 Competitive Advantages
All the organizations utilize their strategies to ensure that they
get better utilization of their resources regarding the suppliers,
distributors and the consumers. The company need to set
strategies that would help keep up their game. This may require
that the company do a routine check in a continuous process.
This would help to assess both the negative and the positive
aspects that would achieve a better need that would help act in a
feasible way and concentrate more on concentrating to be on the

upper hand (Stanek, 2014).
The NAB industry has different companies with different
market share offering rivalry at different levels. This requires
that the operational exercises made to oversee the jobs in an
efficient way.
4.1.3 Problems Addressed and Overcome
The issues that are likely to be identified with operational
assignments and exercises would be explores faster. Some of the
key issues be given a proper allocation of time and
distinguished so as they can be solved. Approach the business
practices in a better way to achieve an efficient way in
managing difficulties at the different business level. The rule of
the organization would be to confront the issues and confront
them in an efficient manner to get solutions and creating a spot
(Slcher, 2015).
4.1.4 Research and Development
Research and development would help in the market and
concerning the product in general. This will help attain a better
product taste that is preferred by most of the consumers. The
research would also help in getting the desired market target
and helps in knowing how to break even in the market. More
research would be done pertaining the product to make sure that
all possible harms to the users are minimized as this in the
event would help in maximizing the number of sales. For the
individuals who do not consume sugar, the research
development can be more useful in designing a nonalcoholic
beverage just special for this group.
4.2 Technology Plan
4.2.1 Software needs
The innovation in the company has to offer help to the
organization to achieve a better business practices in a planned
manner to get a better pledge and exercises that would be
legitimately working. The company would utilize QuickBooks

as it offers both desktop and nine version and at the same time,
it is affordable. This would help in achieving a better
demographic information such as sex and postcode as this
would help in sorting mails (Engineers, 2018). Through website
development, some of the orders would be processed with much
ease as innovation would be the kicker which would be needed
in drawing the new generations, packaging and graphics will
help in enabling usage of the innovative creations.
4.2.2 Hardware Needs
Hardware and the quality can be important aspects in an
organization as in such a case, choosing wrongly would incur
the organization greater losses. This means there is need to
utilize the six hardware classifications (output, input, storage
gadgets, focal handling unit, information transfers and joining
gadgets) which are imperative and cannot be included. To
achieve safety of the information, Mac computers is more
appropriate. Hardware on hand includes 2 computers systems
that would help in keeping track of the records in the
organization. Some of other upgrades would also be utilized to
make sure that everything is organized and keep things to run
smoothly.
4.2.3 Telecommunication Needs
Communication being an important aspect in any organization
that may want to succeed, this means that more security and
attention has to be given to the communication setup. To
enhance a better communication, Wi-Fi would be appropriate,
using Bluetooth and the mobile communication that would help
in sharing of the information (Felipe et al. 2016).
4.2.4 Personnel Needs (for technology)
The company would outsource the system for both the software
and the hardware, as this would be cheaper. Using apple
equipment and programming in dealing with the database needs
give coordinated effort equipment’s that would keep the

organization open and being equipped with a sharper access to
the information. The company aims at utilizing computer
programming book keeping as a means of tracking the
department specific data which would be viewable to different
clients upon approval. The company would have to be appealing
to the incoming generations, attract them and male deals,
acquire asset data, make computer generated requests and
oversee inventories of the different capacities. 5.0 Management
& Organization5.1 Management Plan
5.1.1 Key Management and Employees
Key management of the company ate the president, marketing
specialists, controller, and operation manager. The president
having most of the authority would incorporate the other
managerial heads in making some of the decisions regarding the
organization. The other key managements include the sales
representative, technical director.
5.1.2 Advisors
Some of the advisors include the several management, which
who coordinated by the president. This includes, marketing
manager who advises for the operations and the human
resources, operational manager. The president would also look
for a third party member online company that may act as an
advisory for the board at all time as he would give more
suggestions and orientations to the company (Gharibzahedi and
Jafari, 2017).
5.1.3 Management Structure and Style
The president would be involved in the day-to-day operations of
all the aspects in the organization. Would be responsible for
directing the administrative and the financial aspects of the
organization as the vice president would help in guiding and
give support over specified responsibilities. The vice president
will get an opportunity to make decision at the specified areas
in the organization (Felipe et al. 2016).

5.1.4 Management Hierarchy
Ethics and Social Responsibility Plan6.0 Corporate Citizenship
The corporate responsibility determines the perfect form of an
organization. Corporate citizenship involves how the
organizations takes into consideration the effect of the
environment and the society not only considering the
environment. The company would give back to the society, as it
would be creating employment to the society. For instance, most
of the raw materials would be sourced from the society as in the
end this would also create job opportunities from the supplier
point as the returns would be reinvested in the society. The
organization would adhere to the laws and regulation (Felipe et
al. 2016).6.1Environment Protection
Since the company would also use water as a one of their
resources, this may have an effect on the environment as this
would be determined in the manner in which this products
would be packaged, disposal of the bottles and the usage of the
scarce resources. Several approaches would be implemented to
avoid these effects; the company would incorporate
environmentally friendly products in packaging. The firm will
also try to invent a process that can convert the waste products
into energy and improve the efficiencies in terms of fuel and
water in using developed technologies (Gharibzahedi and Jafari,
2017).6.2 Health Issues
The company products have positive health benefits as the
ingredients used as not harmful to health. The product would
are aimed and targeted to individual who are health conscious.
There are little effects associated to the product except the fact
the some of the products that has sugar may limit consumption
for some of the consumers (McWilliams, 2015).
7.0 Conclusion
In summary, Uptown Swirl is a NAB company that deals in
the production of soft drinks within the market. The company
focuses on the creation of services that are based on the needs

of the customers within the market. The company is likely to
face risks while operating within the market. One of the
dominant risks that would affect the company is the regulatory
risk that the company would face. The application of brand
strategy is a practice that positively elevates the position of the
company. It is a strategic position that facilitates the company
to focus on a position that is key in the creation of a
competitive advantage. The mission of the company is to create
products that satisfy the thirsty needs of the customers through
different flavors. The mission statement selected is based on the
interest of the development of a program that focuses on the
needs of the company only.
8.0 References
66(7), 1-6. Retrieved from http://www.beverage-
digest.com/pdf/top-10_2015.pdf
Abrams, R. (2014). Successful Business Plan: Secrets &
Strategies. Planning Shop: Palo Alto.
Engineers, N. B. (2018). The Complete Technology Book on
Alcoholic and Non-Alcoholic Beverages(Fruit Juices,
Whisky, Beer, Rum and Wine). Asia Pacific Business Press Inc.
Felipe, C. M., Roldán, J. L., & Leal-Rodríguez, A. L. (2016).
An explanatory and predictive model for organizational agility.
Journal of Business Research, 69(10), 4624-4631.
Gharibzahedi, S. M. T., &Jafari, S. M. (2017). The importance
of minerals in human nutrition: Bioavailability, food
fortification, processing effects and nanoencapsulation. Trends
in Food Science & Technology, 62, 119-132.
Leonard, M. (2017). Marketing Literature Review. Journal of
Marketing, 58(3), 106–117.
McWilliams, A. (2015). Corporate social responsibility. Wiley
encyclopedia of management, 1-4.
Nab, J., van Keulen, H., & Pilot, A. (2014). Strategies of Expert
Teachers for Teaching Identification of Business
Opportunities. Industry and Higher Education, 28(2), 97–111.

Nickel, K. S. & Snyder, L. (2014). A History of Tropicana.
Tropicana Products Inc.
Perrott, B. (2015). Towards a manager’s model for e-business
strategy decisions. Journal of General Management, 30(4), 73–
90.
Pom in the news (2016). Pomegranate Products. Retrieved from
www.pomwonderful.com
Prasad, S., Khanduja, D., & Sharma, S. K. (2018). Integration
of SWOT analysis with hybrid modified TOPSIS for the lean
strategy evaluation. Proceedings of the Institution of
Mechanical Engineers, Part B: Journal of Engineering
Manufacture, 232(7), 1295–1309.
Slcher, J. (2015). Special Issue: U.S. Beverage Business Results
for 2014. Beverage-Digest,
Stanek, B. (2014). Why your bottled water contains four
different ingredients? Retrieved From:
https://time.com/3029191/bottled-water-ingredients
Transparency Market Research. (2016). Juice Market - Global
Industry Analysis, Size, Share, Growth, Trends and Forecast
2015 – 2021. Retrieved from
http://www.transparencymarketresearch.com/juice-market.html
sales marketing expert
operation's and production team
maintanance and delivery

advertisement and planning
advertisement and planning consult
president
vice presient
advirory committe
board of directors
consultant

market share tropicana naked juice pom wonderful 40
35 25
Operations, Technology, and Management Plan 7

Technology
The key aspects for Uptown Swirl are the facility, production
process, equipment, labor force, and utilization of the resources.
These aspects are essential for the company’s operation as they
aid in efficient operation of the company. The company would
have three productions in one facility in the initial year as part
of the investment that would produce about 5000 bottles
monthly. Labor force would include 50 people who would
consist of three facilities and 7 would be in the management
section. The production process would aim at attaining quality
and inspection process would aim at attaining a higher
standards. The process would use pure water in eliminating
impurities as controlled amount of sugar would be mixed with
the other ingredients, which would be put in automated
machinery. This will help in dispensing this mixture in inserting
a calculated quantity in the specified bottles, which would be
then labeled (Abrams, R. 2014).
The cost and time efficiencies in any organization is a vital
aspect because the company would more likely be affected by
this in the long term objective of the company in the event they
would be increasing their scale of production. This may entail
moving from a smaller production to a larger scale system. This
would require more equipment, more labor force, and a better
utilization of the resources. Incorporating both time and cost is
an essential aspect, operational development would be effective,
viable, and beneficial. Time aspect indicates proper utilization
that an item utilizes as this estimates the stock that need to kept
at a certain time.
All the organizations utilize their strategies to ensure that they
get better utilization of their resources regarding the suppliers,
distributors, and the consumers. The company need to set

strategies that would help keep up their game. This may require
that the company do a routine check in a continuous process.
This would help to assess both the negative and the positive
aspects that would achieve a better need that would help act in a
feasible way and concentrate more on concentrating to be on the
upper hand (Stanek, 2014).
Uptown Swirl’s industry has different companies with different
market share offering rivalry at different levels. This requires
that the operational exercises made to oversee the jobs in an
efficient way. The issues that are likely to be identified with
operational assignments and exercises would be explores faster.
Some of the key issues be given a proper allocation of time and
distinguished so as they can be solved. Approach the business
practices in a better way to achieve an efficient way in
managing difficulties at the different business level. The rule of
the organization would be to confront the issues and confront
them in an efficient manner to get solutions and creating a spot
(Slcher, 2015).
Research and development would help in the market and
concerning the product in general. This will help attain a better
product taste that is preferred by most of the consumers. The
research would also help in getting the desired market target
and helps in knowing how to break even in the market. More
research would be done pertaining the product to make sure that
all possible harms to the users are minimized as this in the
event would help in maximizing the number of sales. For the
individuals who do not consume sugar, the research
development can be more useful in designing a sugar free
beverage just special for this group.
The innovation in the company has to offer help to the
organization to achieve better business practices in a planned
manner to get a better pledge and exercises that would be
legitimately working. The company would utilize QuickBooks
as it offers both desktop and nine version and at the same time
and it is affordable. This would help in achieving better
demographic information such as sex and postcode as this

would help in sorting mails (Engineers, 2018). Through website
development, some of the orders would be processed with much
ease as innovation would be the kicker which would be needed
in drawing the new generations, packaging, and graphics. This
will help in enabling usage of the innovative creations.
Hardware and the quality can be important aspects in an
organization as in such a case, choosing wrongly would incur
the organization greater losses. This means there is need to
utilize the six hardware classifications (output, input, storage
gadgets, focal handling unit, information transfers and joining
gadgets) which are imperative and cannot be included. To
achieve safety of the information, Mac computers are more
appropriate. Hardware on hand includes 2 computers systems
that would help in keeping track of the records in the
organization. Some of the other upgrades would also be utilized
to make sure that everything is organized and keep things to run
smoothly.
Communication is an important aspect in any organization that
may want to succeed. This means that more security and
attention has to be given to the communication setup. To
enhance a better communication, Wi-Fi would be appropriate,
using Bluetooth and the mobile communication that would help
in sharing of the information (Felipe et al. 2016).
The company would outsource the system for both the software
and the hardware, as this would be cheaper. Using apple
equipment and programming in dealing with the database needs
give coordinated effort equipment’s that would keep the
organization open and being equipped with a sharper access to
the information. The company aims at utilizing computer
programming book keeping as a means of tracking the
department specific data which would be viewable to different
clients upon approval. The company would have to be appealing
to the incoming generations, attract them and male deals,
acquire asset data, make computer generated requests, and
oversee inventories of the different capacities.
Management and Organization

Key management for the company is the president, marketing
specialists, controller, and operations manager. The president
having most of the authority would incorporate the other
managerial heads in making some of the decisions regarding the
organization. The other key managements include the sales
representative and technical director. Some of the advisors
include different management and are coordinated by the
president. This includes the marketing manager who advises for
the operations and the human resources operational manager.
The president would also look for a third party member online
company that may act as an advisory for the board at all times
as he would give more suggestions and orientations to the
company (Gharibzahedi and Jafari, 2017). The president would
be involved in the day-to-day operations of all the aspects of the
organization. He would be responsible for directing the
administrative and the financial aspects of the organization as
the vice president would help in guiding and giving support
over specified responsibilities. The vice president will get an
opportunity to decide on the specified areas in the organization
(Felipe et al. 2016).
Social Responsibility
Corporate responsibility determines the perfect form of an
organization. Corporate citizenship involves how the
organizations take into consideration the effect of the
environment and the society not only considering the
environment. The company would give back to society, as it
would be creating employment to society. For instance, most of
the raw materials would be sourced from the society as in the
end, this would also create job opportunities from the supplier
point as the returns would be reinvested in the society. The
organization would adhere to the laws and regulation (Felipe et
al. 2016).
Uptown Swirl will offer top of the line benefits to their
employees. This includes full healthcare coverage, childcare,

assistant living, flexibility in hours, and a chance to further
education. The company will also partner with other companies
in order to get discounts for travels, hotels, electronics, and
more.
Since the company would also use water as one of their
resources, this may have an effect on the environment. Several
approaches would be implemented to avoid these effects such as
incorporating environmentally friendly products in packaging.
The firm will also try to invent a process that can convert waste
products into energy and improve the efficiencies in terms of
fuel and water in using developed technologies (Gharibzahedi
and Jafari, 2017).
The company products have positive health benefits as the
ingredients used as not harmful to health. The products would
are aimed and targeted to the health-conscious individual. There
are little effects associated with the product except for the fact
that some of the products that have sugar may limit
consumption for some of the consumers (McWilliams, 2015).
References
Abrams, R. (2014). Successful Business Plan: Secrets &
Strategies. Planning Shop: Palo Alto.
Engineers, N. B. (2018). The Complete Technology Book on
Alcoholic and Non-Alcoholic Beverages(Fruit Juices,
Whisky, Beer, Rum and Wine). Asia Pacific Business
Press Inc.
Slcher, J. (2015). Special Issue: U.S. Beverage Business Results
for 2014. Beverage-Digest,
66(7), 1-6. Retrieved from http://www.beverage-
digest.com/pdf/top-10_2015.pdf
Felipe, C. M., Roldán, J. L., & Leal-Rodríguez, A. L. (2016).
An explanatory and predictive model for organizational agility.
Journal of Business Research, 69(10), 4624-4631.
Gharibzahedi, S. M. T., & Jafari, S. M. (2017). The importance
of minerals in human nutrition: Bioavailability, food
fortification, processing effects and nanoencapsulation. Trends

in Food Science & Technology, 62, 119-132.
McWilliams, A. (2015). Corporate social responsibility. Wiley
encyclopedia of management, 1-4.
Stanek, B. (2014). Why your bottled water contains four
different ingredients? Retrieved From:
https://time.com/3029191/bottled-water-ingredients
President
Vice-president
Board of directors
Advisory committee
Consultant

Tutorial on how to complete the Business Plan Financials Excel
document
· Ensure the financials match the information you have in the
business plan.
Overview of the Excel document
How to complete the Setup worksheet
How to complete the Sales Projections worksheet
How to complete the Inventory worksheet
How to complete the Capital Ex worksheet
How to complete the Staff Budgeting worksheet
How to complete the Marketing Budget worksheet
How to complete the Professional Services worksheet
How to complete the Capital Investments worksheet
How to complete the Income Statement worksheet
How to complete the Cash Flow Statement worksheet
How to complete the Balance Sheet worksheet
How to complete the Break-even worksheet

Running head UPTOWN FINAL BUSINESS PLAN1UPTOWN FINAL BUSINE.docx

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