Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
                                             Focus Group Results (Film Trailer)<br />Questions<br /><ul><li>Is the gangste...
Yes, for three main reasons. Firstly, the dark, sinister and classical music. Secondly, the costumes and accessories, such...
Is the name ‘Made’ an effective title?
I feel that it is effective to a degree, as it is a short and catchy title and links to voiceover at the beginning. Howeve...
Is ‘It’s a cut-throat business’ an effective tagline?
I feel that it is a good tagline as it clearly alludes to violence and the gangster genre, ‘business’ gives the idea that ...
Is the music effective and does it fit with the genre?
Upcoming SlideShare
Loading in …5
×

Focus group results

355 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Focus group results

  1. 1. Focus Group Results (Film Trailer)<br />Questions<br /><ul><li>Is the gangster genre clearly identified?
  2. 2. Yes, for three main reasons. Firstly, the dark, sinister and classical music. Secondly, the costumes and accessories, such as the suits and the guns, and thirdly the violent actions, Italian American dialogue and the frequent use of black.
  3. 3. Is the name ‘Made’ an effective title?
  4. 4. I feel that it is effective to a degree, as it is a short and catchy title and links to voiceover at the beginning. However, the term ‘Made’ needs specialist knowledge to understand the term, may not be understood by the mass market.
  5. 5. Is ‘It’s a cut-throat business’ an effective tagline?
  6. 6. I feel that it is a good tagline as it clearly alludes to violence and the gangster genre, ‘business’ gives the idea that it is their livelihood and creates an ominous undertone. However, may be a bit too long.
  7. 7. Is the music effective and does it fit with the genre?
  8. 8. The music clearly establishes a gangster film as it sounds sinister and dark yet has a classical sound, due to the piano; it also works well how the beat comes in when the motif starts, so it does not get repetitive and boring. I think it is both effective and in keeping with the genre.
  9. 9. What are the three best shots/scenes and why?
  10. 10. The best shot is the shooting in the toilet, as it creates suspense well and works well when the main character suddenly appears with a gun, good lighting and variety of shots. Also the first and last shot in black and white work well as they establish a small theme with both being in black and white at start and end, the slow motion when the unanimous character drops the gun adds suspense and fits really well with the music. Finally, the main character closing the boot door on someone works well as it includes a different angle of shot, is lighted well and in keeps with the genre.
  11. 11. What are the three worst shots/scenes why?
  12. 12. The worst shot is the start of the motif where the character gets robbed, as it is way too dark and it is unclear of what is happening, also the hoodies don’t associate at all with the gangster genre, maybe spoil the theme. The shot where the main character is walking, doesn’t work well as it is not clear he is carrying a gun and too dark. Finally, the start of the main character’s voiceover, where it is a shot of his face, is lightly distorted.
  13. 13. Does the dialogue work well?
  14. 14. I believe the dialogue is good as the language is ominous and in keeping with the gangster genre, however you could establish the narrative through the dialogue slightly more, it is not clear what ‘You’ll need someone who’ll last’ means, also problems with the sound.
  15. 15. Are the title’s effective?
  16. 16. Yes, they are simple and effective, for classic gangster film, better to use simple titles
  17. 17. Would you go to the cinema and watch this film?
  18. 18. Yes, as it seems to be a classic gangster film, which seems to have become obsolete recently, and with it being a Martin Scorsese production and with Pacino and Pesci, it would certainly be a film I would like to watch.</li></ul>Pie chart results<br /><ul><li>Is the gangster genre clearly identified?
  19. 19. Is the name ‘Made’ an effective title?</li></ul> <br /><ul><li>Is ‘It’s a cut-throat business’ an effective tagline? </li></ul> <br /><ul><li>Is the music effective and does it fit with the genre?
  20. 20. Does the dialogue work well?
  21. 21. Are the title’s effective?</li></ul> <br />Improvements<br /><ul><li>Make narrative slightly clearer through dialogue
  22. 22. Improve sound levels
  23. 23. Re-do shots with suits instead of hoodies
  24. 24. Re-do framing on some shots, to make them look more effective
  25. 25. Remove ineffective shots e.g. Tony walking with gun in hand</li></ul> Focus Group Results (Film magazine front cover and Film poster)<br />Film magazine front cover <br /><ul><li>Is it obvious that it is a film magazine front cover?
  26. 26. It is not entirely obvious as there is no issue number, bar code or website address. The use of black and white may seem like a film poster, but it is obvious that it’s a film magazine front cover as there are cover lines, and the language used seems to hype up the film as a film magazine would. The image should also be of the actors face, image currently is not hard enough.
  27. 27. Does the colour scheme work?
  28. 28. Yes, the black white and red works well as it is a classic gangster convention.
  29. 29. Are the fonts effective?
  30. 30. Yes the ‘Made’ font works well as it is bold and thus stands out. However, the masthead font is not bold enough for a film magazine, e.g. Empire font is very bold. The cover lines font is good as it is not too bold and overbearing, but subtle and effective.
  31. 31. Is the image effective?
  32. 32. Yes, I believe the image generally works well, as it conveys gangster, with the gun, however film magazines usually are of the actors face not all of his body</li></ul>Film poster<br /><ul><li>Is it obvious that it is a film poster?
  33. 33. Yes, as the title is central, there are actors’ names and a picture of the main actor
  34. 34. Does the colour scheme work?
  35. 35. Yes, the black and white works well as it is a classic gangster convention.
  36. 36. Are the fonts effective?
  37. 37. Yes the ‘Made’ font works well as it is bold and thus stands out, also seems gangster, like ‘The Godfather’ font, the ‘A Martin Scorsese picture’ font looks professional and effective and the tagline font is simple and not overbearing, a subtle font to complement other standout fonts.
  38. 38. Are the images’ effective?
  39. 39. Yes the images work well, as the central image of Joe Pesci in the chair conveys power, superiority and follows classic conventions of gangster. The background shot with the man dead in the road, and someone pointing a gun at him is effective as it portrays violence, thus gangster and it looks ominous as a blurred effect is used so the face are white and hence unknown.
  40. 40. Would you go to the cinema and watch this film?
  41. 41. Yes, as it seems to be a classic gangster film, which seems to have become obsolete recently, and with it being a Martin Scorsese production and with Pacino and Pesci, it would certainly be a film I would like to watch.</li></ul>Film magazine front cover (Pie chart)<br /><ul><li>Is it obvious that it is a film magazine front cover?
  42. 42. Does the colour scheme work?
  43. 43. Are the fonts effective?</li></ul> <br /><ul><li>Is the image effective?</li></ul>Film poster (Pie chart) <br /><ul><li>Is it obvious that it is a film poster?</li></ul> <br /><ul><li>Does the colour scheme work? </li></ul> <br /><ul><li>Are the fonts effective?</li></ul> <br /><ul><li>Are the images’ effective? </li></ul> <br /> <br />Improvements<br /><ul><li>Change magazine image, as the image should be of actors face
  44. 44. Film poster main image is not clear enough (face too small)
  45. 45. Include name of all key actors (Al Pacino should be credited)
  46. 46. Add design features to film magazine e.g. issue number, more professional
  47. 47. Use a hierarchy of text (make masthead and image larger)

×