A case Study on Bill Gates- Marketing Management- Microsoft- World's Richest Man

1. Bill
Gates
“Success is a lousy teacher. It seduces smart
people into thinking they can't lose.”

2. Introduction
• William Henry Gates was born on oct 28th 1955,in Seattle,
Washington.
• Founder, chairman and chief software architect of Microsoft
• Started Microsoft in 1976 with his friend Paul Allen
• Started Bill& Mellinda Gates Foundation in 2006- the world’s
largest private charity
• Forbes list of the world's wealthiest people
• Net worth of US$89.9
• Harvard drop out
• Revolutionized the computer industry.
• Believed there should be a computer on every office desk and
in every home.

3. Vision
• A computer on every desk and in every home.
• Erase poverty and disease.
• Sustainable development for a better future.
• Make lives better.

4. • Working tirelessly: Bill Gates knows very well success would not
come overnight unless and until work hard.
• Looking forward: Focus on future rather than distracting with
present challenges
• Having vision: He is a leader with possessing great vision
• Building confidence in employees: Building confidence in
someone is great leadership quality.
• Possessing positivity skills: Bill Gates always keeps the
company positive under any circumstances.
Leadership
Skills

5. • Create the correct culture: Microsoft was the pioneer of new age workplace
• Relax and feel at home
• Reward power: Influence by
providing tangible or intangible
reward.
• Successful innovation success
may be built on failure
• Image :CIOs need to change their image
• Hire action :Always choose lazy person to do difficult job
because he will find an easy way to do it
Management style
of Bill Gates

6. Strategy
• Perseverance
• Learning from drawbacks
• Utilizing mother’s corporate connections
• Levying licensing fee
• Marketing tactics
• Value creation
• Synchronizing individual goal with
company’s goal

7. Formation of Microsoft
• On April 4, 1975, at a time when most Americans used typewriters, childhood friends Bill
Gates and Paul Allen found Microsoft, a company that makes computer software.
Originally based in Albuquerque, New Mexico, Microsoft relocated to Washington State in
1979 and eventually grew into a major multinational technology corporation.
• In 1987, the year after Microsoft went public, 31-year-old Gates became the world’s
youngest billionaire.
• Gates and Allen started Microsoft—originally called Micro-Soft, for microprocessors and
software—in order to produce software for the Altair 8800, an early personal computer.
• By the end of 1978, Microsoft’s sales topped more than $1 million and in 1979 the
business moved its headquarters to Bellevue, Washington, a suburb of Seattle, where
Gates and Allen grew up.

8. • The company went on to license its MS-DOS operating system to IBM for its first personal computer, which
debuted in 1981.
• Afterward, other computer companies started licensing MS-DOS, which had no graphical interface and required
users to type in commands in order to open a program.
• In 1983, Allen departed Microsoft after being diagnosed with Hodgkin’s lymphoma; he was successfully treated for
the disease and went on to pursue a variety of other business ventures.
• In 1985, Microsoft released a new operating system, Windows, with a graphical user interface that included drop-
down menus, scroll bars and other features.
• The following year, the company moved its headquarters to Redmond, Washington, and went public at $21 a
share, raising $61 million.
• By the late 1980s, Microsoft had become the world’s biggest personal-computer software company, based on
sales.
• In 1995, amidst skyrocketing purchases of personal computers for home and office use, Windows 95 made its
debut.
• Also in 2001, Microsoft joined the video-game market with the launch of its Xbox console.

9. Conclusion
• He has contributed a lot towards technology. He is also world’s top philanthropists.
• Lessons from Bill gates for success:
• Don’t compare yourself with anyone in this world…if you do so, you are insulting yourself.
• As we look ahead into the next century, leaders will be those who empower others.
• It’s fine to celebrate success but it is more important to heed the lessons of failure.
• We all need people who will give us feedback. That’s how we improve.
• Television is not real life. In real life people actually have to leave the coffee shop and go to jobs.
• I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.
• We make the future sustainable when we invest in the poor, not when we insist on their suffering.##

10. Thank
You