Vijay Vinayak has nearly 40 years of experience in operations management and process optimization. He has held several leadership roles at Bennett, Coleman & Co. Ltd., leading teams to streamline operations and implement new systems. Some of his accomplishments include developing online booking systems, integrating advertising and editorial workflows, and reducing costs by identifying new agencies. He is skilled in analyzing processes, defining targets, and mentoring teams to improve efficiency.

1. VIJAY VINAYAK
Contact No.: 09999945221
E-Mail: vijayv934@gmail.com
OPERATIONS MANAGEMENT/PROCESS TRANSITIONING
Enterprising leader & planner with a strong record of contributions in streamlining operations, invigorating
businesses, heightening productivity, systems & procedures
P R O F I L E S U M M A R Y
A dynamic professional with nearly 4 decades of experience in:
~Operations Management ~Process Optimization ~Strategic Planning
~Transition Management ~ New Process Development ~Budgeting & Cost Control
~Business Development ~MIS Documentation ~ Team Management
 Expertise in spearheading business operations while meeting business needs in a fast
paced, dynamic and globally expanding MNC environment; successfully led
advertising process operations involving booking, page planning, compiling, content
compiling and newspaper page releasing
 Proficient in analyzing and mapping existing processes to the desired levels (GAP
Analysis), evaluating available technology-based solutions and restructuring the process to
achieve higher levels of efficiency & effectiveness
 Instrumental in devising strategic plans & schedules for operational activities with focus
on optimum utilization of manpower & materials; streamlined the accounting & book-
keeping process of billing system that reduced process time
 Experienced in managing & developing operations teams; providing trainings for skill
improvement and managing their KPIs & performance levels
 A dynamic change agent skilled in repositioning organizations to achieve operational and
manufacturing excellence
O R G A N I Z A T I O N A L E X P E R I E N C E
Since Jan’79 Bennett, Coleman @ Co. Ltd. (The Times of India, Group of Publications), New Delhi
Growth Path:
Jan’79– Jan’89: Clerk-cum-Typist - Research & Marketing Division
Feb’89 – May’94: Confidential Secretary - Response - Advertising Division
Jun’94 – Aug’00: Senior Officer
Sep’00 – Aug’04: Assistant Manager
Sep’04 – Jul’06: Deputy Manager
Aug’06 – Aug’09: Manager
Sep’09 – Mar’14: Senior Manager
Since Apr’14: Deputy Chief Manager
Key Result Areas:
As Deputy Chief Manager:
 Leading a team of advertising planners for ensuring release of editions maintaining
deadlines after pagination of all North India publications of the Group
 Working in coordination with various departments for booking of advertisements,
acceptance of materials, planning pages and its completion with co-ordination of editorial
contents in order to ensure timely release of products to printing establishments
 Defining targets, SOP, setting and maintaining CTQ (Critical to Quality) / CTP (Critical to
Process) targets
 Benchmarking functional best practices to focus on development of abilities to meet
present & future goals, defined by the organization; implementing innovative operational
procedures
 Participating in strategic operational / business plans & meetings and strategies
preparation
 Monitoring overall functioning of operations by identifying improvement areas and
implementing adequate measures to maximize customer satisfaction level
 Mentoring and training team members to ensure operational efficiency
 Creating & sustaining a dynamic environment that fosters development opportunities and motivates high performance
amongst the team members

2. Highlights:
 Completed crucial responsibilities of implementing pioneer projects of online bookings of English/language
publications at front office
 Recognized and appreciated for operational capacity through effective planning and maintenance
 Initiated the timely execution of Booking, Material Handling, planning and Pagination tasks within specified timelines
 Pivotal in streamlining processes through measures such as provision of desired trainings and tools, interactions with
IT Teams, Monitoring and ensuring successful operational efficiencies
 Reduced cost by identifying & developing new agencies for space booking and telemarketing divisions.
As Senior Manager:
 Planned & implemented integration of display & classified planning
 Led the implementation of booking of language advertising online involving
Advertising page release to Editorials in CCI (integration of Advertising and
Editorial) platform and 4C plus page release for language publications
As Manager:
 Implemented SAP-PPI applications for successful planning and pagination activities
in the North India publishing centers
As Deputy Manager:
 Conceptualized an Online Agency Booking System and streamlined accounting
process of billing
 Contributed in generation of new business through a network of agencies increasing
volume of live advertising
As Assistant Manager:
 Streamlined & transitioned operations across different branches nationally and
monitored new planning & pagination systems
 Trained Booking, Tele-marketing and Space Centre Divisions to synchronize and
adapt systematic operations without any deadlock
As Senior Officer
 Led projects aimed at introducing online acceptance of advertisements by training staff, developing & implementing
systems for eliminating manual activities
 Significantly reduced lead time for accepting more ads to generate revenues for the organization
A C A D E M I C D E T A I L S
1992 Diploma (Industrial Relations and Personnel Management) from Bharatiya Vidhya Bhavan, New Delhi
1977 B.Com. from Delhi University, New Delhi
I T S K I L L S
 Proficient in Quark Express and Adobe
P E R S O N A L D E T A I L S
Date of Birth: 16th February 1958
Address: 4/104, Ramesh Nagar, New Delhi - 110015
Languages known: English, Hindi and Punjabi