ForumCon: Addictive Communities, Richard Millington

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ForumCon 2014

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ForumCon: Addictive Communities, Richard Millington

  1. 1. How to build Addictive Communities Richard Millington @RichMillington The secrets behind the world’s most addictive communities FeverBee.com
  2. 2. 2FeverBee Community Consultancy @RichMillington We researched the ! success rate of online forums
  3. 3. 3FeverBee Community Consultancy @RichMillington
  4. 4. 4FeverBee Community Consultancy @RichMillington Most new forums fail to ! reach 100 active members
  5. 5. 5FeverBee Community Consultancy @RichMillington How can we build ?addictive communities
  6. 6. 6FeverBee Community Consultancy @RichMillington Base the concept upon an existing motivation1)1)
  7. 7. 7FeverBee Community Consultancy @RichMillington
  8. 8. 8FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  9. 9. 9FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  10. 10. 10FeverBee Community Consultancy @RichMillington
  11. 11. 11FeverBee Community Consultancy @RichMillington
  12. 12. 12FeverBee Community Consultancy @RichMillington
  13. 13. 13FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  14. 14. 14FeverBee Community Consultancy @RichMillington
  15. 15. 15FeverBee Community Consultancy @RichMillington
  16. 16. 16FeverBee Community Consultancy @RichMillington
  17. 17. 17FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  18. 18. 18FeverBee Community Consultancy @RichMillington
  19. 19. 19FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  20. 20. 20FeverBee Community Consultancy @RichMillington
  21. 21. 21FeverBee Community Consultancy @RichMillington
  22. 22. 22FeverBee Community Consultancy @RichMillington SOCIAL INCLUSION
  23. 23. 23FeverBee Community Consultancy @RichMillington SOCIAL INCLUSION
  24. 24. 24FeverBee Community Consultancy @RichMillington SOCIAL REJECTION
  25. 25. 25FeverBee Community Consultancy @RichMillington MOST EFFECTIVE MOTIVATIONAL APPEALS No appeal Pleasure Pain Hope Fear Social inclusion Social rejection
  26. 26. 26FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure Pain Hope Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  27. 27. 27FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain Hope Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  28. 28. 28FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  29. 29. 29FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  30. 30. 30FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  31. 31. 31FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion 37% Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  32. 32. 32FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion 37% Social rejection N/A MOST EFFECTIVE MOTIVATIONAL APPEALS
  33. 33. 33FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion 37% Social rejection N/A MOST EFFECTIVE MOTIVATIONAL APPEALS
  34. 34. 34FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Ask newcomers motivation-based questions! 2) Align concept with an existing motivation! 3) Change first contribution to a motivating question
  35. 35. 35FeverBee Community Consultancy @RichMillington 2) Initial Feedback
  36. 36. 36FeverBee Community Consultancy @RichMillington How many members don’t make a ! second contribution ?
  37. 37. 37FeverBee Community Consultancy @RichMillington 40% - 90%
  38. 38. 38FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  39. 39. 39FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  40. 40. 40FeverBee Community Consultancy @RichMillington 0" 10" 20" 30" 40" 50" 60" 5" 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 65" 70" 75" 80" 85" 90" 95" 100" 105" 110" 115" 120" 125" 130" %"members"who"make"a"second"contribu3on" Response to initial post by hours
  41. 41. 41FeverBee Community Consultancy @RichMillington 30# 40# 50# 60# 70# 80# 90# 100# 5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295# %"members"who"make"a"second"contribu3on" Response to initial post by minutes
  42. 42. 42FeverBee Community Consultancy @RichMillington 30# 40# 50# 60# 70# 80# 90# 100# 5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295# %"members"who"make"a"second"contribu3on" Big difference! Response to initial post by minutes
  43. 43. 43FeverBee Community Consultancy @RichMillington Respond within 15 minutes
  44. 44. 44FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  45. 45. 45FeverBee Community Consultancy @RichMillington 1) Why do you think that?! 2) Have you also found …. ? ! 3) People interested in {x} might agree…! 4) Reveal something personal! 5) Don’t solve the problem*
  46. 46. 46FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  47. 47. 47FeverBee Community Consultancy @RichMillington Prick the ego
  48. 48. 48FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Respond quickly! 2) Respond with a question! 3) Demonstrate impact
  49. 49. 49FeverBee Community Consultancy @RichMillington Ensure members feel unique 3)
  50. 50. 50FeverBee Community Consultancy @RichMillington
  51. 51. 51FeverBee Community Consultancy @RichMillington
  52. 52. 52FeverBee Community Consultancy @RichMillington
  53. 53. 53FeverBee Community Consultancy @RichMillington
  54. 54. 54FeverBee Community Consultancy @RichMillington
  55. 55. 55FeverBee Community Consultancy @RichMillington
  56. 56. 56FeverBee Community Consultancy @RichMillington
  57. 57. 57FeverBee Community Consultancy @RichMillington
  58. 58. 58FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Ask members what makes them unique! 2) Provide opportunities for members to be unique! 3) Highlight unique contributions through content
  59. 59. 59FeverBee Community Consultancy @RichMillington Forge real relationships4)
  60. 60. 60FeverBee Community Consultancy @RichMillington
  61. 61. 61FeverBee Community Consultancy @RichMillington
  62. 62. 62FeverBee Community Consultancy @RichMillington
  63. 63. 63FeverBee Community Consultancy @RichMillington
  64. 64. 64FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Initiate activities for members to interact! 2) Foster small groups on or off the platform! 3) Make introductions by age/location/profession
  65. 65. 65FeverBee Community Consultancy @RichMillington Build habits 5)
  66. 66. 66FeverBee Community Consultancy @RichMillington
  67. 67. 67FeverBee Community Consultancy @RichMillington
  68. 68. 68FeverBee Community Consultancy @RichMillington “Lurkers become ! regulars!”
  69. 69. 69FeverBee Community Consultancy @RichMillington Use Intensive Habit-Building Programmes Awareness Visit Registration Participation First discussion Feedback Second discussion event
  70. 70. 70FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Identify a trigger within existing behaviour! 2) Opt-out notification systems (e-mail)! 3) Intensive 3-week habit-building programme
  71. 71. 71FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  72. 72. 72FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  73. 73. 73FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  74. 74. 74FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  75. 75. 75FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  76. 76. 76FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  77. 77. 77FeverBee Community Consultancy @RichMillington CONTACT http://www.feverbee.com Twitter: @RichMillington richard@feverbee.com Website: e-mail:

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