Multi trends in media

COME & SEE
COME & SEE
MULTI TRENDS
Sun Flower Media - Vietnam
Perspective
Visit VietnamBusiness.TV
for business videos, news & research

www.sunflowermedia.com.vn
Phone: +84 1654049814 | e-mail: bruce.f@hoamattroi.com
This slideshow is from a presentation at the M2 Marketing & Media events
in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and
VietnamBusiness.TV
To see videos from the events, interviews with speakers and
to get information on upcoming M2 - Marketing & Media Network events
Please visit VietnamBusiness.TV

Where We Are Going
information
About
SFM
About Our
Team
Our
Perspective
About Me
Four Trends
Questions
Answers
COME & SEE

Having an intimate knowledge of the
customer and being able to deliver
demonstrable success for advertisers
across multiple platforms through great
editorial product is the key to
differentiation
About Us
what you need to know
COME & SEE

Unlike other companies that are layering digital onto a
print platform, Sun Flower Media's focus has been to
place digital at the fulcrum and integrate advertising,
marketing, events, community building, custom
publishing and promotional support services.
Video content is increasingly becoming central to SFM's
content development plans with expanding strategies for
television and mobile.
About Us
something you haven't heard before
COME & SEE

TV Shows
Integrated Marketing
& Festivals
8 Magazines
Bruce Flanagan
Chief Communication Officer - CCO
Websites - Apps
E-Commerce
COME & SEE

Meet Our Team
Min Tran
Integrated Marketing &
Festivals
“I am passionate about
making a difference”
Bruce Flanagan
CCO
Suffered alteration in
some form
Tran Thien Huong
Chairwoman
Sai lầm là một phần
trong quá trình rèn
luyện nên nhân cách
của một con người.
Tran Lien Huong
CEO
“Listen to & serve our
clients”
COME & SEE

Our Perspective
What’s important to us!
Interactive & Feedback
Creativity
Festivals
Social Conversations
Viral videos
Mobile Applications
e-commerce
Television
COME & SEE

Magazine Avertising Print
magazines are the only
experience where
consumers consider the
advertising as an integral
and desired part of the
content experience.
ofexperience. No other
media can say that, except
the Super Bowl. Sixty-three
percent of people say that
magazines will be a worse
experience without the ads..
Four Trends
You Didn’t See Coming!
Content Is King
“Everyone’s focused on tech
and delivery and distribution,
as well as audience
segmentation”
Attention Economy
We can only take in so much
and we have limited attention. I
call it the “attention economy ”
Brands Rule - Across Any
Medium
“Content through brands. Print
magazine to a video, to a digital
experience”
COME & SEE

Adverts
Magazine
Advertising is an integral
and DESIRED part of the
content experience
COME & SEE

Magazines advertising is valued and absorbed
Only Media
“The targeted nature of magazines means
that ads are relevant”
“They’re not an interruption of content, but
part of the offering”
Targeted
Audience
Valued
Absorbed
COME & SEE

Result : Magazines
deliver more cost
effective marketing
• They deliver a 79% ROI during the campaign
• Expanding to 177% over a 12 month period
Advertising Dance
Engaged Readers
70 %
ROI
1/3
Cost of TV
177%
ROI/12mths
COME & SEE

ATTENTION ECONOMY
“I CAN’T PUT IT DOWN”
COME & SEE

1945 1990 2005 2013
Television Digital Print Magazines
“The Attention Economy”
The big argument: It’s about attention
900
950 950
950
COME & SEE

Not distracted
Magazines Engage
On my iPad, there
are countless digital
apps and websites
from all across the
world screaming at
me
“Read me!
Read me!”
COME & SEE

CONTENT IS KING
CREATING GREAT CONTENT
COME & SEE

Social Media
Television
Magazines
Social Media Television Magazines
Social Media is all over the place
when it comes to content
Television touches the senses
however, the message is even
more important.
Magazines editorial view and
content-driven perspective makes
it different!
Unbelievably Good Content
Give people great content
15 %
37 %
48 %
COME & SEE

Effects of Great Content
Magazines understand and meet
consumers’ needs
• Magazines are seen as a trusted friend
• They are kept and referred to
• They are viewed as long term companions
Magazines command trust and greater
attention
• They spark conversations with friends,
family and colleagues
• Magazines are an advocate for
communities of common interest
• They bring a halo effect to advertising
featured alongside relevant content
COME & SEE

BRANDS RULE
ACROSS ANY MEDIUM
COME & SEE

The Power of Brands
Deliver great content through Brands
DIGITAL
• Social Media
• Video
• Television
• Web
• Mobile
COMMERCE
• Web
• Email
• Retail
• Virtual
EXPERIENCES
• Events
• Festivals
• Games
• Activations
MAGAZINE BRANDS - NOW ON MULTIPLE CHANNELS
COME & SEE

ANSWERS
QUESTIONS
COME & SEE

258 Nam Ky Khoi Nghia Street, P8 Q3
Ward 8, District 3, Ho Chi Minh City
contact us
+84 (08) 3932 8000
www.facebook.com/sunflowermedia
bruce.f@hoamattroi.com
www.twitter.com/sunflowermedia
COME & SEE

THANK YOU!
See You Soon!
COME & SEE

Multi trends in media

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