Vietnam TV Market Overview

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A summary of the key trends and statistics about one of the world’s most dynamic media markets. The information included in this presentation is for reference only.

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Vietnam TV Market Overview

  1. 1. VIETNAM TVA MARKET OVERVIEW A summary of the key trends and statistics about one of the world’s most dynamic media markets. The information included in this presentation is for reference only. Contact Eric Olander 2nd Floor, Orient Building 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  2. 2. www.fbnc.com.vnTABLE OFCONTENTS For more information please visit: www.fbnc.com.vn Contact Eric Olander 2nd Floor, Orient Building 1 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  3. 3. www.fbnc.com.vnVIETNAMCOUNTRY PROFILEVietnam is a highly-educated, increasingly urbanizedcountry with an enormous population of ambitiousyoung people. •Population: 92 million •45% of the population is under the age of 25 •Households: 22 million •Urban: 30% of the population and growing •Literacy: 94% Contact Eric Olander 2nd Floor, Orient Building 3 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  4. 4. www.fbnc.com.vnVIETNAMTHE CONSUMERPer capita income has surged more than 500% inless than a generation, creating one of the mostvibrant consumer societies in the world. • Per capita income: $1300+ (2011 estimate) • Median age: 28.2 years old photo • Average number of children per family: 2 • Household size: between 4-10 people Contact Eric Olander 2nd Floor, Orient Building 4 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  5. 5. www.fbnc.com.vnVIETNAMMEDIA CONSUMPTIONAlthough digital media is rapidly growing, televisionremains the dominant medium in a country wherethe average person watches 3-4 hours per day. • 92% of population owns a TV • Mid-day (12:00-13:00) and primetime (19:00- photo 22:00) are most popular TV viewing times. • Radio listenership in Vietnam’s four largest cities is falling. • A 34% of population now connected to Internet (31 million users) • World’s 29th largest Facebook population (over 6.3 million accounts) Source: VNNIC, TNS, SocialBakers.com Contact Eric Olander 2nd Floor, Orient Building 5 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  6. 6. www.fbnc.com.vnTHE TV MARKETKEY PLAYERSOnce limited to a few options, consumers todaycan choose from 170 different TV channelsdistributed via free-to-air, satellite, IPTV andcable. • Vietnam Television (VTV) is the national broadcaster with nine major networks and dozens of provincial affiliate stations. • Vietnam Multimedia Corporation (VTC) operates five national TV networks, digital television and one of the world’s first mobile video subscription services. • VCTV is Vietnam’s largest cable network. • BTS (Hanoi) and HTV (HCMC) are two of the • K+ is a pay-TV satellite joint-venture between country’s largest cable operators. France’s Canal+ and VCTV. Contact Eric Olander 2nd Floor, Orient Building 6 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  7. 7. www.fbnc.com.vnTHE TV MARKETPAY TVVietnam’s paid-television market is among the Double-digit growth in number of pay TV channels available in four of Vietnam’s largest citieshealthiest in the world, posting impressive subscribergrowth, an expanding universe of consumer choiceand a surge in advertising revenue. • Vietnam’s nascent pay TV market now tops four million subscribers and is forecast to grow 17% a year through 2015. • The domestic pay TV sector’s annual market revenue is expected to grow 25% in 2012 to $2.5 billion. • The number of channels in Vietnam’s major markets is growing by double digits (graph) Source: MHS 2010-2011 survey Contact Eric Olander 2nd Floor, Orient Building 7 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  8. 8. THE TV MARKETCABLE TELEVISIONCable is far and away the dominant pay TV platformin Vietnam with near universal penetration in severalof the country’s major markets. Cable dominates in Vietnam’s two leading markets • A remarkable 88% of the TV population in Ho Chi Minh City and 86% in Hanoi are cable subscribers (graph). • From 2006 to 2011, growth in the cable TV market has exploded 300% to three million subscribers across the country. • Major cable operators now offer between 60 and 100 channels each. Source: TNS, MHS, GlobalTrade.net Contact Eric Olander 2nd Floor, Orient Building 8 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  9. 9. www.fbnc.com.vnTHE TV MARKETADVERTISINGAdvertising across all media in Vietnam has grown24% in just two years with the vast majority of thosebudgets allocated to TV. • Television is the preferred vehicle for advertisers, accounting for 80% of the entire ad market in 2011 (graph) • With TV ownership rates as high as 92%, TV is the most effective way to reach the entire population. • While print advertising suffers elsewhere around the world, in Vietnam annual growth rates have been as high as 30%. • Although radio programming remains popular, particularly in rural Vietnam, advertising volume is extremely low relative to TV and print media. Source: TNS, GlobalTrade.net Source: TNS Adex Service 2010-2011 Contact Eric Olander 2nd Floor, Orient Building 9 of 10 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086
  10. 10. www.fbnc.com.vnCONTACT USAddress Google Map2nd Floor, Orient Building331 Ben Van Don, Ward 1, District 4, HCMCPhone Email+84 (0) 903 914 086 olander.eric@gmail.com 10 of 10
  11. 11. THANK YOU Contact Eric Olander 2nd Floor, Orient Building 331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086

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