With action analytics within Vidyard, you can see who's clicking through on your CTAs and when. Use this intel to switch up the type or placement of CTAs in your video content. Learn more about Action Analytics in this article: https://bit.ly/3duzOu6

1. v i d y a r d
How to Use Action Analytics
With Vidyard’s Action Analytics, you can see who’s clicking your video’s Actions. Analyze data,
notice trends, and optimize your Actions to attract more click-throughs.
Here are some tips for using Action Analytics to the fullest.
The Insights Dashboard shows that
the Action load count (“impressions”) is
low, but the click-through rate is high
Viewers may not have watched
enough of the video to reach the
Action
Using a different type of Action
(e.g. banner vs. post-roll) that can
be surfaced earlier
Taking a different approach to
video (e.g. shorter length, different
topic) to drive engagement through
until the Action
If...
...
Then, Consider...
...And Try...
Video Insights shows that individual
viewers didn’t click the Action
The viewer may not have watched
enough of the video to reach the
Action
Using a different type of Actio
Changing the Action’s languag
Changing the Action’s position
The viewer may have seen the
Action but not clicked on it
The Insights Dashboard shows that
the Action load count is good,
but the click-through rate is low
Viewers may have seen the Action,
but not clicked on it
Changing the position of Action in
video (e.g. earlier/later/longer)
Experimenting with different
Action text (e.g. “Book a Meeting”
vs. “Request More Info”)
Demo Prompt
Action Clicks
2
Action Loads
3
Click-through Rate
67%
00:10-00:13
Action Engagement
Demo Prompt
Action Clicks
2
Action Loads
3000
Click-through Rate
0%
00:10-00:13
Action Engagement
Total Views
Identified Views
Someone 3:45pm Dec 23, 2020
S
Time
Toronto, ON
Location
arrow-right
Audience Action Clicks
32%
Percent Watched
Canada
1
In-video action
Schedule a meeting
Action clicks times
check
For step-by-step instructions on using Action Analytics, check out our .
Knowledge Base