Whether it's hesitancy or being uncomfortable in front of the camera, or thinking video will take too much time, sometimes reps or teams are reluctant to hit record and start using video in their process. Grab this cheat sheet for five tested tips for driving the use of video across your sales teams. Get more tips over on the Vidyard blog: https://bit.ly/3hgPNwV

1. Top Tips For Driving
Video Sales Adoption
You’ve heard all the myths: Reps say they don’t have enough time for video;
they think every video has to be perfect; they’re not convinced about video ROI.
Well, we’re here to do some myth-busting. Here are four actionable tips for
getting your reps started with video.
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Set clear
expectations for
creating videos
Start with simple use
cases or scenarios you
can execute on, then
expand
Set a video goal per day
or week (e.g. 5 videos
per day).
Build video into your
sequences/cadences
Encourage reps to block
off time in their
calendars for video
production
Leverage early adopters
or power users to lead
by example and share
best practices.
Focus on connection,
not perfection
Repetition builds
comfort. In the early
stages, prioritize just
getting videos
recorded
Employ a buddy
system or offer to
provide constructive
feedback team-wide.
Share successful
videos throughout the
team; solicit positive
feedback from
leadership.
Keep your team
engaged by getting
creative
Encourage your team to
send videos for
troubleshooting or
internal communications
Lead by example: Ensure
champions and
managers are using
video in their
communications (e.g.
team announcements,
weekly updates, spiffs,
etc).
Create an internal IM
channel to share video
examples and responses
Trial spiffs that
incentivize video metrics
(e.g. videos created,
video views, etc.
Ask power users to run a
session or create a video
that shares top tips.
Set time to
re-evaluate and
revisit
Add an action item to
monthly sales meetings
to discuss adoption and
revisit tactics.
Reassign seats when
users aren’t adopting.
Leverage tools like the
Learn Vidyard Hub and
Vidyard’s Video Selling
Master Class to train
new reps.