Five tips to renew, recycle and repurpose content for even bigger reach online.

1. Five Tips to
Renew, Refresh &
Recycle Content
for Bigger Reach
Digirank Knowledge Share
feat. Larry Llama and friends

2. Is it OK to reuse content?
• Get the content you already have in the hands of more people
• It doesn’t make sense to forget about your hard work when it falls off the front
page
• Magic rule of 7
• Get even more readers to your ‘Hall of Fame’ pieces
• Gives you an endless supply of content to promote
• Time is precious – recycling content allows you to save time
• Reach a new audience
• Get an SEO boost
YES!
Companies that regularly reuse blog content see an average of over 50% more traffic
Remember, this isn’t instead of creating new content.

3. Tip 1: Focus on evergreen
content
Not an evergreen
hairstyle!
• Evergreen content is timeless content – it is as
relevant today as it was 12 months ago
• New audiences are less likely to have seen your
older content
• Check your Analytics to see what content
consistently gets good traffic - The more factual
and helpful the content is, the more recyclable it
is!
• Ensure creating evergreen content is in your
content plan
Top tip…
Don’t forget to create seasonal content too! You
need both for your content to soar.

4. Tip 2: Find a new angle
“Get my good side.”
• Repurposing old content works best when you
have a new angle. Ask yourself…
– Is there something relevant trending?
– Is there new research or information available?
– Can you look at this topic in another way?
• Update old facts and data
• Can you include a tutorial, checklist or tips within
your article? If so, add it in.
• Expand your tips to extend the life of your
content
Top tip…
Use online forums such as Quora and Reddit to
find what people are talking about. What are they
asking? What opinions do people have?

5. Tip 3: Redo your keyword
research
• Add in newly relevant keywords where possible.
There may be new terms that are relevant to
your content now that were not in use when you
first published the content.
• Update the page title and meta description
• Add updated optimized images
“It’s cool to do your
research”
Top tip…
Use tools such as Ahrefs to see what terms the
article is already ranking for. What is missing? What
do you want to be found for?
Search on Google to find related articles and use
Ahrefs to find what they’re ranking for that you’re
not.

6. Tip 4: Try a new format
• Adapt to a new format to attract new audiences
• Recycle your blog into something even more
dynamic. Use the article as inspiration to create a:
– Video
– Infographic
– Slideshare
– Pinterest instructographic
– Podcast
– Turn stats into Twitter posts
– Compile similar articles into a listicle
• There’s a huge number of people who might not
be that into your written content, but would love
it if they could listen to it or watch it.
“New year, new you.”
Top tip…
Use a platform such as Lumen 5 to create videos
using your articles content

7. Tip 5: Repackage content for
promotion
”Content! Get your
content!”
Social Media
• The average lifespan of a tweet is 15 minutes or
less. Average Facebook reach is around 6%.
• Make sure you swap the images up, change the
description and vary your hashtags.
• Re-share your content at least once a week after
publication, for up to a year after publication.
PPC
• Use sitelinks to promote content
• Consider monetising your blog by adding
product links within the copy

8. Any
Questions?