2. +
Haley Birkhead
University of Cincinnati
Communication | Public Relations | Marketing
Education
University of Cincinnati |
August 2012 – April 2016
McMicken College of Arts and Sciences
Bachelors of Arts | Communication
Certificate | Public Relations
Minor | Marketing
Business Focus | Professional Sales
3. +
Haley Birkhead
University of Cincinnati
Communication | Public Relations | Marketing
Victoria’s Secret PINK corporate headquarters is
located in Columbus, Ohio. PINK is the
dominant aspirational lifestyle brand celebrating
college women and campus life. This is a multi-
million dollar brand with free standing stores
across the world.
The VS PINK Campus Representative program is
present on 98 campuses across the U.S. Two
collegiate females from each campus are chosen
to be reps. I host on and off campus events,
promote the collegiate collection, the PINK
brand, work closely with the merchandising,
design and marketing teams at home office.
4. +
Haley Birkhead
University of Cincinnati
Communication | Public Relations | Marketing
Responsibilities
Worked 10+ hours weekly
Devise grassroots and strategic marketing
tactics for the PINK brand working with
merchandise, design and marketing teams.
Plan on campus and in store events
promoting the PINK brand.
Manage branded Facebook, Twitter,
Instagram, and weebly accounts.
Participate and host focus groups.
Planned and assisted various events
Spring Clean Clothing Drive
UC Welcome Week 2014
College Night in-store event
VS Fashion Show Viewing Party
Spring Break Prep Party
PINK-A-PALOOZA in-store event
8. +
Haley Birkhead
University of Cincinnati
Communication | Public Relations | Marketing
Communication – professional phone and email
skills. Communicating with different audiences.
Professional web communication
• E-mail
• Social Media
• PINKoncampus website
Public relations/Marketing
social media and writing skills
Promoting a brand
• Twitter | Facebook | Instagram | Weebly
Computer skills
Microsoft Word
Microsoft Excel
Microsoft Power Point
Skills Learned
Strengthened Skills
Retail experience
Time and task management
Event planning
Fundraising/Philanthropy
Organizational management
Organizational leadership
Editor's Notes
Introduction/elevator speech “Hello, my name is Haley Birkhead. I am a third year student at the University of Cincinnati majoring in communication and public relations major with a minor in marketing and a focus in professional sales. This presentation overviews my work experience as a collegiate student. This presentation will outline my internship at Victoria’s Secret PINK as a Campus Representative.
I have chosen these specific majors and minors because I have a strong passion to learn in each of these areas. As well, it will make me marketable to many companies down the road. If there is an opening in the internal/external communications department I will be certified to do that, or if there is an opportunity in professional sales I am able to do that as well. These courses will give me a strong background and an enhanced skill set that will set me a part from other candidates now and in the future.
In January 2014, I was interviewed and offered the position to be one of two PINK Campus Representative for the University of Cincinnati. At the time I was added to the UC PINK Street Team, a volunteer group that helps the reps host events on and off campus. I then began my internship in August 2014 in Columbus, OH at an intense three day brand training.
At my VS PINK internship I worked 10+ hours a week. Some weeks I worked more due to events or traveling. I worked on many projects from December 2014-May 2015. I hosted 7 on and off campus events hosting over 100 people per an event, partnered with student organizations, booked several music djs, and reserved venues for the events. I communicated with home office daily through blogs, focus groups, conference calls, and surveys.
One of the most rewarding opportunities I was able to take part in was the 2014 VS PINK Brand Training. This was a 3 day long event in Columbus, OH. The PINK rep program has 98 schools with 200 reps., the company flew out every rep from around the United States, we stayed at the Hilton Hotel at Easton Towne Centre. My days were filled with branding work shops to learn about the brand, meeting with merchants, designers, and marketing teams, listening to speaker such as CEO Denise Landman.
UC Welcome Week is one of the most exciting weeks of Fall semester. Students gather on Main St and McMicken Commons. PINK’s corporate office rented us a spot at this event. We had our own promotion table and a DJ. We held social media contests generating 200+ new followers on our social media accounts and gave out hundreds of PINK freebies. This event gave me the opportunity to network with other student organizations, tell new and past students about UC PINK, and promote the all new Collegiate Collection at PINK.
The Spring Break Prep party was themed for preparing for spring break. This party promoted the new PINK spring break line. We paired up with Her Campus for this event. We contacted local nail techs and hair stylists to give complimentary mini services to girls and to show them what’s hot for spring break 2015. I reached out to Red Bull Rep, they came with free drinks and promoted UC PINK. I also reached out to BearCast which is a student run DJ group, they came out and played music during the event. I created a photo booth with various PINK props and served snack and mocktails for all who attended.
We stuck to promoting the event using word of mouth from Her Campus and our UC PINK team as well as heavy marketing over social media. We created an event page over facebook inviting 800 girls and talked about it over instagram and twitter.
Number of event attendees: about 70 girls; we made the party more of an open house type of event.
We did a raffle every 15 minutes. We gave girls certain number of tickets based on their involvement to UC PINK. If they completed certain things before or during the party they were eligible for raffle more tickets. We gave out one gift card at the beginning at each raffle and then followed by raffling off a beach towel and some of our smaller freebie bags including makeup bags, water bottles, lip balms, highlighters, ect.
Having the opportunity to be a VS PINK intern was such a life changing and rewarding experience. Being from Columbus, I knew I always wanted to work for L Brands. I am the type of person who sets goal for themselves and works extremely hard to achieve those goals. I have learned so much from VS PINK, working for a multi-million dollar world-renowned brand has taught me how the fashion and retail industry works, how to successfully reach your audience through social media, and how to be number one at everything they do. All of these skills have been learned and strengthened due to my internship. I will continue to use these skills in my courses at UC and throughout my entire life.
