What a business might think their users want vs. what their users actually want are often two very different things. When designing a website, its more than aesthetics and features that create a memorable experience, striking a balance with usability is essential to encourage users to return again and again. Gaining a real understanding of exactly who your audience is and creating detailed user personas is vital in building the optimum online experience that appeals directly to those individuals. Ask yourself, are you really thinking about your users enough?

1. Are You Thinking
About Your Website
Users Enough?

2. What a business might think
their users want vs. what
their users actually want
are often two very
different things.

3. Its more than aesthetics and
features that create a memorable
experience, striking a balance with
usability is essential to encourage
users to return again and again.

4. Ask yourself, are you
really thinking about
your users enough?

5. 53%
of consumers feel brands
fail to meet their
experience standards

6. of individuals said they
would switch to a competitor
after just one negative
experience.
76%

7. The gap is clear
between customer
experience and
businesses’
ability to deliver.

8. Gathering internal
stakeholder input is
an effective place
to start for any
web project.

9. Your internal perspective
needs validating with
consumer research to
truly understand:
- who is visiting your website?
- what they need?
- how they interact?

10. Consider both
stakeholder
expectations and
user research, to
align your brand
objectives with what
your audience want.

11. How to identify and
analyse user
behaviours?

12. Research is one of the
most important stages
of building or designing
a website

13. Conducting
comprehensive research
through kick-off
workshops, stakeholder
interviews and user
groups all define your
user personas.

14. Uncovering insights into
their motivations, pain
points and how to
engage them with
your brand.

15. With a clea
r
understanding of
your user personas, behaviour
analysis can be gin ht o :
-Heatmapping
-A/B testing
-Google Analytics
r
ug h

16. Heatmapping
Interactions can be
recorded to track a user’s
journey, helping us validate
site content, conversion
and navigation to inform
improvements

17. A/B Testing
Comparing alternative
design options and testing
user interactions with both,
establish which has the
better performance.

18. Google Analytics
Google Analytics helps to
validate qualitative user
research, allowing us to
make improvements
based on your target
audience’s needs.

19. Client Case Study:
Havwoods
Here’s how we’ve helped our
clients…

20. Creating a Physical
Showroom Experience
for an Online,
Global Audience.

21. Through persona workshops
alongside clever UX and
design, we were able to
create a website experience
that adapted based on
individual customer needs.

22. Defining these specific user
buying journeys for each
persona influenced our UX
and design process.

23. Through bespoke
customisation, personalised
features can now be enjoyed
across the website, adapting
the experience based on
individual customer needs.

24. New functionalities such as a
highly visual ‘Inspire Me’ section,
interactive ‘Floor Finder’ and
immersive ‘Showroom Tour’ are
just a few of the new engaging
functionalities we implemented
to translate the physical
shopping experience online.

25. Get in touch
hello@netconstruct.co.uk
+44 (0) 1937 581 123
Speak to us today to discuss
your website objectives and how
we can help you achieve them.