Taking a Social Safari involves having employees thoroughly review a company's online presence from multiple perspectives to understand how customers view the business and how to leverage online resources. The social safari includes having employees review: 1) The company website in detail and discuss how each section can be used with customers. 2) The company's social media sites and conversations to continue engaging customers online and in-store. 3) Competitors' sites to identify differences that can become competitive advantages and mistakes to avoid. 4) Industry sites to understand how they differ from the company's sites and how to use them with customers. 5) Customer reviews on the company and competitors to address issues and learn from positive

1. Taking a Social Safari
Brian E. Gracon

2. Why Take a Social Safari?
• Understand and leverage your
online presence
• Use internally or with customers

3. • Customers probably viewed you online
• What did they see?
 Your website
 Your social media sites
 Competitors’ sites
 Industry sites
 Review sites
• How can you use the sites?
Why Take a Social Safari?

4. Social Safari: Your Website
• Assign part of your website
to each staff member
• Have them explain what’s in
that portion and how to use
it with customers
• Hint: multiple tabs

5. Social Safari: Social Media Sites
• Assign your social media
sites to staff members
• Review the content and the
conversations
• Present methods to continue
these conversations, online
or in-store

6. Social Safari: Competitors’ Sites
• Find their key messages,
similarities and differences
• Discuss how to turn
differences into competitive
advantages
• Discuss how to avoid
competitors’ mistakes

7. Social Safari: Industry Sites
• Assign industry sites
• Explain what’s in those sites
and differences vs. your sites
• Demonstrate how to use
those sites with customers
• Explain what to do about
differences

8. Social Safari: Review Sites
• Assign a review site to each
staff member
• In a staff meeting, have
them describe your reviews
and actions needed
• Describe competitor reviews
and problems to avoid

9. A Free, Quick Tool: Word Clouds

10. A Free, Quick Tool: Word Clouds

11. A Free, Quick Tool: Word Clouds
www.traininggetsresults.com

12. Brian Gracon, President
Brian Gracon & Associates, Inc.
LinkedIn Group: “Increase Retail Sales:
Training and Meconomics®”
https://www.linkedin.com/in/hirebriangracon
www.traininggetsresults.com
graconassociates@etcmail.com
404-771-3405
Taking a Social Safari