depatmental store, motivational business, Kovai Pazhamudir Nilayam, coimbatore

1. KOVAI
PAZHAMUDIR
NILAYAM
Submitted by,
A.VENKATESWAR
L.PRAVEEN KUMAR

2. ABOUT KOVAI PAZHAMUDIR
NILAYAM
In 1953, in the heart of Coimbatore city, a ‘thalu vandi’ (pushcart) of
mangoes and apples -manned by two young brothers (N Chinnasamy
and N Natarajan) aged 10 and 11 respectively- was their only source
of income.
After twelve years, when the duo was out of their teens, they used the
money saved to start their first shop in 1965 in Coimbatore. That was
the beginning of the Kovai Pazhamudir Nilayam brand.
It was in 1983 that Pazhamudir started selling vegetables too -a
smart business move. Now The retail chain now has 56 outlets
spread all over Tamil Nadu and Pondicherry, of which the other
brothers operate between them 9 outlets located in different parts of
Tamil Nadu.

3. CURRENT CEO OF
KPN FARM FRESH
PRIVATE LIMITED
Senthil Nadarajan, 30, trained as
a software engineer—a skill he’s
using to give his business an
edge over competitors.
Senthil is involved in formulating
strategies, franchising,
procurement of supplies,
development of ecommerce, and
clearing of new projects.

4. CEO’S SAYS
Senthil Natarajan agreed. “What customers buy
varies every 50 km. We would rather be a south
Indian player who understands what the
customer wants before entering new markets."
The key to Pazhamudir’s success is old-
fashioned common sense—give customers
fresh produce at an affordable price.

5. BUSINESS
FUNCTIONS
Retail shops and marketing
Inventory management
Breaking of bulks
Franchising shops

6. KPN @
COIMBATOR
E
Headquarters address: Old No. 415 New
No.609 Avinashi Road Opp. PSG Tech,
Peelamedu, Coimbatore, Tamil Nadu 641004
Branch on steady: Trichy Rd, Near police
station, TNHB Housing Unit, Singanallur,
Coimbatore, Tamil Nadu 641005
http://www.kovaipazhamudir.com/index.php

7. STORE
LAYOUT OF
KOVAI
PAZHAMUDI
R NILAYAM
Which helps in effective
movement of customer with in
the store.

8. DEPARTMENTS IN KPN
Fruits Vegetables Breads and
Dairy
General
merchandise
Inventories
and Stocks

9. HIERARCHY IN EACH DEPARTMENT
REGIANAL HEAD
STORE MANAGER
DEPARTMENT MANAGER
PURCHASE OFFICER(PURCHASE)
SUPERVISOR(OPERATIONS)
CASHIERS,CUSTOMER SERVICE ASSOCIATES (CSA)

10. FRUITS AND
VEGETABLES
All major varieties of
fresh fruits and
vegitables

11. GENERAL
MERCHANDISE
In kpn there are all
varieties of popular
FMCG products
The various products
available in this section
are
utensils,plastics,auto
accessories,home
products,stationery,ho
me decor,and gifts.
There are various
brands available in
each of these
categories most of the
brands are the market
leaders.

12. OFFERS
KPN provides seasonal and
functional offers for the
customers
And provides buy 1 and
get 1 offers with the help
of supplier offers

13. PROMOTIONS AND
ADVERTISEMENTS

14. ONLINE
MARKETING AND
SOFTWARE
APPLICATION
KPN provides
online shopping
through
software
applications and
it also provides
online money
transactions

15. SWOT
ANALYSIS
Strenghts : Product quality
Geographical Brancheing
Buying format
Customer oriented
Inventory maintenance
Weakness : lack of skilled workers
lack of maintaining unskilled
workers
Opportunities: Expansion of market space all
over Tamilnadu and other states of India
Threats: Emergence of new shops and other
retail outlets
Emerging technologies and updates

16. THANK YOU