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Patrons and Event Discovery

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This document discusses how event organizers can use cloud-based ticketing, marketing, and fundraising tools to help potential patrons like Monica discover and purchase tickets for their events. It notes that Monica is seeking new entertainment and is tech-savvy, expecting an optimized mobile experience. The document then lists several discovery providers that can help attract patrons to events and highlights the growing usage of mobile devices. It emphasizes the importance of optimizing the user experience for mobile and providing an easy ticket purchasing process to meet patrons' expectations of immediacy.

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Cloud Based Ticketing, Marketing, Fundraising PATRONS AND EVENT DISCOVERY David Maurer Director of Sales, Vendini dmaurer@vendini.com
Meet Monica... •  Lives nearby •  Seeks new forms of entertainment •  Spending power to attend •  Tech savvy, expects more •  Always connected: web and mobile
Monica's Dilemma •  Able to find your website? •  Excited about attending? •  Finds you on mobile? •  Easy to get basic info? •  Simple ticket purchase process?
Discovery Providers Twitter New Technology •  Eventful - “Find Local Events” •  Songkick - “Be the First to Know” •  DoStuff Media - “Artist Discovery” •  Zvents – “Discover Things to Do” •  Bloomreach – “Get Found” Facebook
Optimize for Mobile 2011 2012 iPhone 4.28% 6.12% Android 3.46% 7.67% Blackberry 0.17% 0.11% iPad/iPod 2.28% 6.54% 10.19% 20.44%
User Experience Help Monica Find You… •  Starts with a visit to your website •  Build excitement and engagement •  Email, phone, face-to-face •  Make it simple!
Napa Valley Opera House “These days everyone expects immediate gratification. They expect to get through the ticket buying process quickly.” Julie Dalrymple Marketing Director Napa Valley Opera House To view video: http://youtu.be/aSfGunJYK8U
Cloud Based Ticketing, Marketing, Fundraising PATRONS AND EVENT DISCOVERY David Maurer Vendini New York 1515 Broadway, 11th Floor, New York, NY 10036 800-901-7173 ext. 720

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Patrons and Event Discovery

  • 1. Cloud Based Ticketing, Marketing, Fundraising PATRONS AND EVENT DISCOVERY David Maurer Director of Sales, Vendini dmaurer@vendini.com
  • 2. Meet Monica... •  Lives nearby •  Seeks new forms of entertainment •  Spending power to attend •  Tech savvy, expects more •  Always connected: web and mobile
  • 3. Monica's Dilemma •  Able to find your website? •  Excited about attending? •  Finds you on mobile? •  Easy to get basic info? •  Simple ticket purchase process?
  • 4. Discovery Providers Twitter New Technology •  Eventful - “Find Local Events” •  Songkick - “Be the First to Know” •  DoStuff Media - “Artist Discovery” •  Zvents – “Discover Things to Do” •  Bloomreach – “Get Found” Facebook
  • 5. Optimize for Mobile 2011 2012 iPhone 4.28% 6.12% Android 3.46% 7.67% Blackberry 0.17% 0.11% iPad/iPod 2.28% 6.54% 10.19% 20.44%
  • 6. User Experience Help Monica Find You… •  Starts with a visit to your website •  Build excitement and engagement •  Email, phone, face-to-face •  Make it simple!
  • 7. Napa Valley Opera House “These days everyone expects immediate gratification. They expect to get through the ticket buying process quickly.” Julie Dalrymple Marketing Director Napa Valley Opera House To view video: http://youtu.be/aSfGunJYK8U
  • 8. Cloud Based Ticketing, Marketing, Fundraising PATRONS AND EVENT DISCOVERY David Maurer Vendini New York 1515 Broadway, 11th Floor, New York, NY 10036 800-901-7173 ext. 720