The Athens' training invited grassroots organisations all over Europe who are working on topics around migration, refugees or asylum seekers, and who often lack the capacities to obtain the necessary funding for their important work. With this opportunity, I presented Branding & Fundraising techniques and best cases to participating organisations

3. Ambush interview

17. 10 STAKEHOLDERS

20. • Be known, visible, accessible Brand
• Have a clear story to tell
• Educate the unaware
• Hard-facts add credibility
• Emotionalize your story
• Always use the people’s angle
• The 360o of what you do, you behave,
communicate is THEIR Brand experience
• Avoid to be associated with politics;
always blur your cause
• Be a thought leader voice in your field
• Build a network of partners, volunteers,
ambassadors, supporters
• Choose 1-2 communication channels
• Communicate selectively, but constantly
• Communicate news-valid stories
• Use experiential approach in your
external outreach (media, events, web)
• Always inform Society on your results;
show transparency, create goodwill