How Smartphones are driving revenue for the Arts

How Smartphones are Driving
Revenue for the Arts:!
Are You Ready?"

Frank Sette"
Vice President, Sales"
Vendini, Inc."
fsette@vendini.com"

WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.

Who Am I?


Who is Vendini?

•  10 years in the business, founded in SF, CA.

*!
*!
* *!
*!


New York City Seminar

Marketing Strategies to Fill the House
Wednesday, May 23, 2012
8:30 AM – 11:30 AM
Soho House New York

RSVP to join us: http://bit.ly/nyseminar


Who is Vendini?

•  10 years in the business
•  Many customers, 402 new venues in 2011

•  Venues from 100 seats to 80,000 seats
•  A New Member Joins Vendini Every 4 Hours


!
Is Mobile Important?!
It is, simply for the
power to !
Connect with your!
Patrons"

History (c. 1951)


History


Future

About 65% of the U.S. population
will have a smartphone and/or tablet

in 2015
- In-Stat


Mobile is Growing Fast

• iPhones
• 84M in 2011
• 107M in 2012
(about 200 a minute)

• iPads
• 69M in 2012
• 149M in 2015!
•  Apple only sells 15M Macs per year"


Vendini’s Mobile Ticket Sales
Percent of People Buying Tickets on Mobile"
* Statistics derived from Vendini servers"

DEC 2010" DEC 2011"
iPhone" 5.06%" 9.22%"
Android" 2.12%" 5.55%"
iPad" 2.18%" 5.26%"
Blackberry" 0.41%" 0.27%"
2X!
iPod" 0.32%" 0.34%" GROWTH!!

10.09%" 20.64%"


Mobile at!
Your Organization"


Benefits of Mobile
•  Run from anywhere."
•  Generate reports."
•  Edit event information."
•  Process orders."
•  Validate tickets for!
entry."


Tablets"


iPad vs Android
•  iPad"
•  runs iOS...a sort of mobilized!
Mac OS only provided !
by Apple!
"
•  Android"
•  led by Google. Several !
companies have created !
a version of it."


Tablets

•  Special software is!
required."
•  Check with your!
ticketing provider."


Windows Tablet Examples

•  Runs Windows."
•  Much slower than PC." ViewSonic"
•  Short battery life."

HP"


Tablets
•  Pros"
•  Easy to carry."
•  Easy to set up/conﬁgure."
•  Wireless."
•  No Mouse/Keyboard needed."
•  Long battery life."
•  Cheaper."

Tablets
•  Cons"
•  Theft"
•  Easy to steal."
•  Desirable."
•  Special Software Required."
•  Security."


Gadgets"


Credit Card Processing
•  Intuit Go Payment!
(http://payments.intuit.com/)"


Credit Card Processing
•  Square (http://www.squareup.com)"
•  Great for low volume."
•  Easy to get started. "


Access Control
•  Linea (http://ipclineapro.com/)"
•  Scanner and credit card!
reader all in one."
•  iPod Touch and iPhone 4."
•  Validate Tickets."
•  Upsell at the door. "


Access Control Example

•  Scanning Tickets!
at the Door"


Cheaper Solution

•  Use your iPhone, iPod touch, or Android
to validate tickets."
•  WiFi connection or 3G." BEEP!"


Mobile for!
Your Patrons"


Your Website

•  Mobilize Your Website!
A) Make a separate version of your site
that works with mobile.!
B) Design your site with mobile in mind. "
•  Don t use Adobe Flash. HTML 5 is okay."
•  Make it simple (think Fisher Price)."


DudaMobile
•  http://www.dudamobile.com"
•  Automatically converts!
your website to a mobile!
version."
•  Cheap."


Mobify
•  http://mobify.com/"
•  Higher end solution."


Buying on Mobile

•  Example of Ticket!
Purchase"


Email Marketing
•  Don t forget about email!"
•  Email on mobile is huge."
•  Each campaign can!
generate $$$."
•  Nothing special needed !
for mobile."
•  Keep emails succinct."


Where are you?

•  Update your organization s!
information in Google, !
Bing, Mapquest, etc."


Foursquare

•  Make sure you re on!
Foursquare."
•  Allows your Patrons!
to check in ."
•  Offer your Mayor!
something special."


Facebook + Twitter
•  Offer incentives for!
last minute buyers."
•  Don t post too often."
•  It s not about YOU."
•  Make it relevant and fun."
•  Dedicate time. "


Yelp

•  Respond to patrons reviews "
•  Track the number of people !
viewing "
•  Personalize your listing"
•  Short story of how you !
got started"
•  Photos"

Groupon
•  Your cut is 25% !
of face value."
•  You don t get!
any Patron info."
•  Mostly deal seekers,!
but allows you to ﬁll the!
house and sell more!
concessions."


Quick Response (QR)
Code

•  What is this thing?"
•  How can it help me?"


QR Codes


Where do I get a QR Reader?

•  Most QR code readers are FREE."
•  Your patrons have !
this already."
•  Check the AppStore or!
Android Market."


QR Codes for Buying Tickets
Scan the Code"
Buy Tickets"
(uses phone s camera)"


Make your own!
QR Codes"


How do I make a QR Code?

•  http://qrcode.kaywa.com/"
•  Free."

How do I make a QR Code?

•  Free."
•  Requires Greater Technical Skill."
•  http://code.google.com/apis/chart/
infographics/docs/qr_codes.html"


QR Code Ideas
•  Link to:"
•  Buy tickets or season tickets."
•  Make a donation."
•  Information about the show."
•  Video previews."
•  Directions to your venue."
•  Allows you to track what works!"

Shazam

•  Allow audio to interact with your patrons "
•  TV, Radio"


Shazam

•  TV becomes interactive!
and measurable!"


By 2015 at least 50% of ticket sales
will be from a mobile device."


How Smartphones are Driving
Revenue for the Arts:!
Are You Ready?"
Frank Sette"
Vice President, Sales"
Vendini, Inc."
fsette@vendini.com"


How Smartphones are driving revenue for the Arts

Recommended

Recommended

More Related Content

Similar to How Smartphones are driving revenue for the Arts

Similar to How Smartphones are driving revenue for the Arts (20)

More from AudienceView

More from AudienceView (20)

Recently uploaded

Recently uploaded (20)

How Smartphones are driving revenue for the Arts