Mumbai dabbawala

2. Presented by-
 Vaishnavi Shivkumar Gunji
 Class :- FY MBA
Founder - Mahadeo Havaji
Bachche
Founded - 1890

3. Raghunath Medge(left)
Ganganath Talekar

4.  History of Mumbai Dabbawalas.
 What is NMTBSA?
 SWOT Analysis
• Strength
• Weakness
• Opportunities
• Threat
 Examples of Tiffin codes.
 Achievements.

5.  Mumbai Dabbawala carrying and
delivering freshly made food from home
in lunch boxes to office workers.
 Dabba – Box
 Started in 1890 under British rule
125 years old and recognized as the best
case of network management in the
world even by the management gurus
and growth.
Highly specialized trade

6. NMTBSA
(NutanMumbaiTiffinBoxSuppliersAssociation)
• History
• Charitable trust
• Average literacy rate
• Total area coverage
• Employee strength
• No. of tiffins
• Time taken
• Started in 1880
• Reg. in 1956
• 8th grade schooling
• 60 kms
• 5000+
• 200000
• 3 hrs
 4,00,000 transactions every
day.

7. Team work,
discipline,
honesty.
Time
management
Customer
satisfaction.
Financial
independence for
the small group
of Dabbawalas.
1. STRENGTH

8. 2. WEAKNESS
Highly dependent upon
Mumbai local trains.
Limited access to
education limits
diversification of
members to other
business/jobs

9. 3. OPPORTUNITY
Expanding
network in
other cities..
Generating
revenue by
promoting
other brands
Booking of
service
through
internet and
SMS.

10. 4. THREAT
Flexi
timing/
work from
home
culture.
Catering
services
offering
Tiffin
services.
Paper food
vouchers
and smart
cards.

12. ISO 2000 Certificates to
Dabbawalas
Six Sigma Certification
by Forbs group
Outstanding service
organization awarded
by NIQR
Marketing through
Dabbawala many T.V.
Channels and
newspaper