Only few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of potentially disruptive innovation. To swing into action rapidly, existing organizations would be well advised to properly analyze anything resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs. These successful disruptors are called two-sided market players, also known as multi-sided platform players. Companies like Uber and Airbnb are getting all the media attention, however there are over 9000 players (and counting) active in almost every industry. The new VINT report explores the new digital competition and presents a analysis of the success factors of disruption 10 design principles of the new digital competition like: - Unbundle your organization processes - APIs first - Access over ownership - Building trust with social systems

1. READ ABOUT THE 10
DESIGN PRINCIPLES
OF NEW DIGITAL
COMPETION.
THE TWO-SIDED
MARKET PLAYERS
Download the report(s) at
labs.sogeti.com/downloads

2. A leaked report on innovation from NYT says
NYT is facing platform competition. That’s why ‘the
core’ of the organisation should change, not the
periphery.

3. Another industry, another report, same
conclusion: the change is ecosystemic.

4. Wait + See
=
Please make me irrelevant

5. EROOM’s
LAW
Technology changes
exponentially
Organisations change
logarithmically

6. Business
as
Usual
The
New
Normal
Bridge
Valley
of
Death

7. design thinking

8. but What is the

9. What if monopolies mean prices go down?
Jean Tirole Noble Price for economics 2014
on two-sided markets

10. Two sided
Markets

11. burning platform

12. Two sided
Markets
85 billion
app downloads

13. $ 9,3 billion
sales in 1 day

14. $ 40 billion

15. For two-sided
markets
Go to
The Mesh

20. OT
IT
Thing
Creator User
ServiceService

21. „The single biggest reason for companies to fail, is that they
overinvest in what is, as opposed to what might be”
Gary Hamel

22. „Institutions will try to solve the probem to
which they are the solution”

23. 23

24. @VINT | Vision • Inspiration • Navigation • Trends
Basket of indicators:
• EBIT Margin
• Net Profit Margin
DigitalCapability
Leadership Capability
REVENUE GENERATION EFFICIENCY
+6%
Basket of indicators:
• Revenue / Employee
• Fixed Asset Turnover
+9%
-10%-4%
DigitalCapability
Leadership Capability
PROFITABILITY
% +26%
+9%-24%
-11%
DIGITAL MASTERS
BEGINNERS
FASHIONISTAS
CONSERVATIVES
DIGITAL MASTERS
BEGINNERS
FASHIONISTAS
CONSERVATIVES

25. Create a shared
transformative vision of
the digital future
Engage employees at scale
to make vision a reality
Fuse IT & business
communities to build
digital skills & transform
technology platforms
Establish strong digital
governance to steer the
course
TECHNOLOGY VISION
ENGAGEMENTGOVERNANCE