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“Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.de DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Introduction Source: oskay http://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/ CC BY 2.0 License
Agenda  Introduction  Impact of IC technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
The Impact of the Internet ECONOMICS TECHNOLOGY drives GLOBALIZATION TIME and SPACE CHANGE OF PERCEPTION GLOBALIZATION drives TECHNOLOGY POLITICS Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech Republic DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Increasing Speed of Change  Combined forces of technology and Globalization change perceived reality of time and space  Global availability of information, technology and management accelerate change DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Terminology „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Outsourcing Source: vlima.com http://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/ CC BY 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Outsourcing http://en.wikipedia.org/wiki/Outsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Follow the Sun Source: najeebkhan2009 http://www.flickr.com/photos/42429527@N03/5067094472/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Follow the Sun http://en.wikipedia.org/wiki/Follow-the-sun DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Wikinomics Source: kk+ http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License Source: mikecogh http://www.flickr.com/photos/mikecogh/3919476296/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Wikinomics http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Crowdsourcing „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ Jeff Howe, Wired Magazine, June 2006 Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence” Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011 DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Crowdsourcing http://en.wikipedia.org/wiki/Crowdsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Looking back... late 1980s: Outsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing – with picojobs? DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Open Source (Code) Source: webmink http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/ CC BY-SA 2.0 License Source: freeasinfreedom http://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/ CC BY-NC-ND 2.0 License Source: grok_code http://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/ CC BY-NC 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Ford vs. Selden, 1911  Ford making a case against a “patent grabber”  Subsequently, first patent sharing platform within car industry is set up  By 1941, 600+ automotive patents are shared DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Open Change (Management) DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
OSBA DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Methodologies “One system development methodology [...]not necessarily suitable for [...] all projects. Each [...] is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.” from “Selecting a Development Approach”, HHS-CMS, March 2008 DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Waterfall Method Source: Az0r http://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Methodologies 1) classic linear development 1) classic iterative development 1) agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Iterative Prototyping Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/ DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Methodologies 1) classic linear development 1) classic iterative development 1) agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agile Methods  Dynamic System Development Method  Extreme programming (XP)  Feature Driven Development  Lean software development  Scrum DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agile in the Cloud DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up  Acceleration of communication (space&time) DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation  Digital innovation DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation  Digital innovation  “7 billion brains working together” DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Agenda  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
Global Orchestra – your role? Source: Baltic Development Forum http://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/ CC BY 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
TopCoder
“Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.de DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

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From_OS_to_Crowdsourcint_Martin_Jaehn

  • 1. “Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.de DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 2. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 4. Agenda  Introduction  Impact of IC technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 5. The Impact of the Internet ECONOMICS TECHNOLOGY drives GLOBALIZATION TIME and SPACE CHANGE OF PERCEPTION GLOBALIZATION drives TECHNOLOGY POLITICS Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech Republic DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 6. Increasing Speed of Change  Combined forces of technology and Globalization change perceived reality of time and space  Global availability of information, technology and management accelerate change DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 7. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 8. Terminology „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 9. Outsourcing Source: vlima.com http://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/ CC BY 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 10. Outsourcing http://en.wikipedia.org/wiki/Outsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 11. Follow the Sun Source: najeebkhan2009 http://www.flickr.com/photos/42429527@N03/5067094472/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 12. Follow the Sun http://en.wikipedia.org/wiki/Follow-the-sun DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 13. Wikinomics Source: kk+ http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License Source: mikecogh http://www.flickr.com/photos/mikecogh/3919476296/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 14. Wikinomics http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 15. Crowdsourcing „Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“ Jeff Howe, Wired Magazine, June 2006 Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence” Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011 DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 16. Crowdsourcing http://en.wikipedia.org/wiki/Crowdsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 17. Looking back... late 1980s: Outsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 18. Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 19. Looking back... late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 20. ...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 21. ...and into the future late 1980s: Outsourcing 1990s: “Follow the sun” 2000s: Collaboration 2010s: Crowdsourcing – with picojobs? DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 22. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 23. Open Source (Code) Source: webmink http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/ CC BY-SA 2.0 License Source: freeasinfreedom http://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/ CC BY-NC-ND 2.0 License Source: grok_code http://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/ CC BY-NC 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 24. Ford vs. Selden, 1911  Ford making a case against a “patent grabber”  Subsequently, first patent sharing platform within car industry is set up  By 1941, 600+ automotive patents are shared DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 25. Open Change (Management) DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 26. OSBA DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 27. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 28. Methodologies “One system development methodology [...]not necessarily suitable for [...] all projects. Each [...] is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.” from “Selecting a Development Approach”, HHS-CMS, March 2008 DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 29. Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 30. Methodologies 1) Classic linear development 1) Classic iterative development 1) Agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 31. Waterfall Method Source: Az0r http://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/ CC BY-NC-SA 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 32. Methodologies 1) classic linear development 1) classic iterative development 1) agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 33. Iterative Prototyping Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/ DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 34. Methodologies 1) classic linear development 1) classic iterative development 1) agile methods DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 35. Agile Methods  Dynamic System Development Method  Extreme programming (XP)  Feature Driven Development  Lean software development  Scrum DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 36. Agile in the Cloud DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 37. Agenda  Introduction  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 38. Short Wrap-up DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 39. Short Wrap-up  Acceleration of communication (space&time) DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 40. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 41. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 42. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 43. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation  Digital innovation DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 44. Short Wrap-up  Acceleration of communication (space&time)  Digitalization of the analogical world  Increased rates & amounts of interaction  Agile value creation  Digital innovation  “7 billion brains working together” DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 45. Agenda  Impact of technology  Terminology  From Open Source to Open Change  Innovation driven by software  Impacts on software industry  Consequences & conclusions DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 46. Global Orchestra – your role? Source: Baltic Development Forum http://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/ CC BY 2.0 License DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011
  • 48. “Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment” Martin Jähn Phone: +49 163 6323 498 martinjaehn@digitalglobal.de DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011